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Android Instant App服務即將推出,各類應用免下載任性體驗!

在 2016 年的 I/O 大會上,Google 公佈了 Android Instant Apps,並將其作為 Android Nougat 的功能之一進行展示,它相當於 Google 的小程式,用戶可以不在設備上下載完整應用,就能體驗到主要功能。不過推出後,可能是對 Instant Apps 給於的期待過高以及異常繁瑣,在去年正式發佈 Nougat 系統的時候 Google 似乎還沒有做好充足的準備,導致 Android Instant Apps 的推廣進度似乎並不快。不過目前這種情況似乎很快會得到改善,Google表示已經著手準備,讓 Android 7.0 手機和平板支持 Instant App。而 Instant App 最吸引人的功能就是能夠讓用戶在不下載某個特定應用的情況下,在智能手機上進行臨時的應用體驗。這無疑可以解決當前 Android 系統所面臨的一系列問題。

Google 表示,直至日前已經有超過 5億部設備能訪問 Android Instant Apps。就在今年一月份,Android Instant Apps 就開始了小範圍測試,在當時進行了相關適配的有 BuzzFeed、Wis、 Periscope 和 Viki 等 Apps
五月份,Google 宣佈 Android Instant Apps 向所有開發者開放,使得該技術進一步推廣。短短 2個月時間,支持 Android Instant Apps 的設備就達到了 5億部,不得不說這是個令人振奮的數字。

Android Instant Apps 的功能著實有一定實用性,例如當用戶急需使用某款應用,卻因條件所限無法進行完整下載,這個時候它的威力就體現出來了,它可以幫助用戶節省手機端的存儲空間,用戶不再需要進行安裝之後再進行管理;此外,嘗試下載之前消費者並不需要為應用付款,從而方便開發者邀請用戶測試該應用。而其原理簡單來說,其實就是通過將應用轉換為手機網頁,用戶再通過流覽器進行訪問與進一步的使用。
現階段,Instant Apps 格式已得到 Vimeo、Jet、Realtor.com 和 NYTimes Crosswords 等比較知名服務的支援,而且適用於大部分 Android 設備,而並非僅限於 Nougat 版本,該服務是建立在 Google Play Services 的基礎上的。Google 表示 Android Instant Apps 幫助 Vimeo 提升了 130% 的用戶停留時間,Jet 的轉化率也提升了 27%。

https://qooah.com/2017/08/23/android-instant-app-service-coming-soon/

香港書展推出電子書閱讀平台

2014香港書展終於開幕了!今屆書展推出了新App:全城來讀電子書。此App是由香港書展與3香港合作推出的,專為iPad,iPhone及Android智能手機而設,免費提供由2012年香港書展的參展商出版的電子書,供使用者試閱,以鼓勵市民閱讀。

詳情請瀏覽:http://hkbookfair.hktdc.com/tc/News_FairNewsPage.aspx?id=2341

市場新聞: 萬科夥百度 展跨界合作

「互聯網思維」近來被眾多傳統企業管理層頻頻提及,內地最大房企萬科邁出第一步,於百度展開跨界合作。

萬科宣布,與百度結為戰略合作夥伴,未來萬科旗下的社區商業、生活廣場、購物中心等將嘗試引入百度的LBSLocation Based Service,位置本位服務)技術服務。

萬科指,與百度合作引入該服務後,未來將在萬科城市配套服務的平台上,應用大數據分析用戶的消費行為,提升顧客體驗。

萬科曾用一年時間學習互聯網思維,總裁郁亮昨親率管理層拜訪阿里巴巴、騰訊、小米等互聯網企業。

郁亮曾直呼,在互聯網時代,「天要變了」。他認為,傳統企業若不適應變化,就要被淘汰。談及互聯網企業取經的心得,他曾說:「傳統企業對客戶還不夠好……萬科要對客戶更好」。

詳細資料請參考:香港, 經濟日報 2014-06-06

App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

the entertainer app1 theentertainer3

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

Why Your Company Should Create a Business App

– IT drives Sales

* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers

– Increase Customer Engagement

* Keeping your audience engaged has never been easier by the Push notification message

– Instant Enrollment

* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code.

– Custom Branding

* Can be a huge differentiator, especially if you’re in a non-digital field.

– Quicker Customer Support

* Real time communication and data availability can assist experts in providing quick support

– Work the way you live

* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work.