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Monthly Archives: 二月 2014

App Review : SodaCard App

One of the hottest new apps on the Hong Kong market is the SodaCard app. SodaCard is a rewards company that works with different restaurants and establishments around Hong Kong that provides rewards to customers based on their visits to each place. All Soda cards and the app are complimentary and are designed to be used at affiliated establishments to provide loyalty rewards. The customer receives points per check in with the app which provides location based services for checking in. The rewards are different at each establishment and being able to cash out the rewards is different as well.

For instance, if the customers have checked in and received a certain amount of points, there are different rewards with each establishment and a different reward system. Notably, it is easy to understand that with the more points collected the bigger the reward. For instance, Hokkaido Dairy Farm, whom is a restaurant member of the SodaCard App, offers milk teas, lunch sets and snacks as their rewards. It is to be noted that the SodaCard app only requires customers to check in at the establishments and does not require purchases.

The SodaCard app has checkin points available near a point of sale where the customers are encouraged to take a physical card or use their phone app to take a picture. Both foreign and local establishments have decided to get this app and help contribute to their business as well as the entire Hong Kong F&B market. The Soda app has been developed to drive brand loyalty and awareness in the region and it seems to be a success so far.

The SodaCard team created a sleek and sexy Soda app that keeps the customer engaged and visually pleased. The app is easy to access and streamlined so there is no questioning when it comes navigation. The app is delivered in Chinese or English and the app design is flawless in either language.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

美容業如何利用手機應用作市場推廣

今時今日,智能手機已是生活中不可或缺的一部份,手機應用程式更是五花八門。各行各業亦要把握商機,抓緊流動熱潮!尤其美容業這大行業,競爭者不少,一個自家品牌的應用便能起決定性的作用。

對於美容業來說,用作購物的手機應用程式一點也不陌生。但除了購物的時候外, 消費者會使用該應用程式嗎?答案當然是不會。所以,單靠購物手機應用是不夠的,你需要一個有趣又實用的應用程式,讓消費者記得你的品牌。

巴黎歐萊雅 (L’Oréal Paris) 曾推出一個名為“Color Genius – L’Oréal Paris“的應用,幫消費者配搭最適合她們裝扮的指甲油顏色。這是一個非常有效的市場策略,人們在使用此應用同時,亦記住了”L’Oréal Paris“。

除了配搭指甲油顏色的應用外,還可以是化妝教學、化妝效果預覽等功能的應用,一方面以實用吸引使用者,一方面能推廣自家的產品,達到以手機應用作市場推廣的目標。