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Apps 如何融入創意?

智慧型手機崛起,除了傳統的廣播、平面、電視之外,手機上的App行動行銷已成一股趨勢。App具備連網與多媒體特性,除了更能跟消費者互動,還可置入產品宣傳,達到一舉數得的效果。到底App行銷有哪些成功案例值得效法?其中有什麼需要注意的撇步嗎? 提供服務,廣告只能當做「順便」 手機App的使用者可決定保留或刪除該App。跟據市場表現可以發現優秀的App重點是「服務」。調查所知手機App分為「實用」與「有趣」兩種。如能融入使用者的習慣,被移除的機率將大大降低。市場充斥很多「一分鐘App」,即使能吸引下載安裝,也難逃被移除的命運,就是因為置入太多廣告與產品訊息等商業成份較多,結果惹人嫌惡。 持續保持App更新 品牌App最明顯分別是,常以專案發包,僅做單次宣傳活動。但往往是為了某項特定活動等而製作。但缺點是活動截止或推廣期一過,App就會停止更新,只能活動時間內吸引下載量。若想推出代表性App,更新頻率是重要一環,資訊不但要時常更新還要緊貼時間,才能一直吸引目光減少被移除的機會。 若想長遠發展App,應把App發展放入行銷計劃中,並由獨立部門全權負責;各種宣傳活動也需要流程與規劃安排,保持消費者使用App的持續度,才能增加曝光機會,也幫品牌帶來效益。 機會只有一次 品牌App對使用者來說,幾乎等於品牌化身;從介面及設計、操作等都影響對品牌感受。如為求快速上架,而事後發現App有功能不齊全、畫面粗糙等問題。不但無法發揮成效,還會有反效果,影響形象。 由此可知,推出成功的品牌App並不容易,但亦有許多可遵循的要點。研究過程的確需要時間調整及思考,但若肯花些心思構想,探討App怎樣符合客戶需求?如何設計更貼近品牌精神?若設計完善,後續帶來的效益將遠遠超過想像!

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成功App 7大要點

每日都有應用程式(App上架,但要成功吸引注意卻是一門學問。跟據美國Quantcast研究,每100萬個iOSGoogle Play內的App中,只有1,000個應用程式的用家能超過5萬。

而近日卻有人網上分享App 7大成功要點

1. 實用簡單為上

開發商要留意App功能是否實用、簡單。介面是否簡潔、清楚。並能針對性地解決用家所重視的問題。

2. 「假門」探真相

若想接觸到實際用家,可採用「假門計(Fake Doors)」或以「低價搶先享受」等宣傳。透過分析頁面瀏覽量、比例,了解市場走勢及去向等。

3. 免費吸引下載

付費APP足以打消下載意慾。免費App增加吸引度,吸引他們下載程式,了解程式內容。

4. 廣告要透明

過多廣告及有強迫性質等功能,易減低用家興趣。盡量令廣告透明化,如利用使用介面下的空間,不影響用戶使用過程。

5. 介紹簡潔有力

要吸引用家在眾多App中留意到你的程式,介紹和截圖必須簡潔有力地說明優點。介紹需提到如何切合用家需要,而截圖要以實例具體說明該APP用處。

6. 傳播性高助吸客

App具有朋友參與功能,每個用家都能開拓自己的社交網絡,App 能接觸到的市場就愈大。再者,App的功能亦可連接到社交網站,加強傳播力。

7. 更新過密趕客

有數據顯示,每次要求用家更新,用家人數一定下跌。如在推出APP後想改進功能,應盡量控制短時間內避免更新。

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高科技帶來的便利:LG KiZON 兒童手環電話

  LG在南韓發表家長的好幫手:兒童專用的GPS追蹤器KizON,主要是透過GPS和簡單電話功能,讓家長可以憑手機App得知子女位置,還可預設範圍,當孩子離開指定範圍,KizON就會通知父母。

   另外,KizOn具簡單的通話功能,只要按下按鈕就會致電預設號碼。此外,父母亦能透過App聯絡子女,假若10秒鐘內沒有接聽,KizON就會自動接通,讓父母聽到附近的環境聲音。

      這類的設備結合硬件和軟件(App),利用GPS追蹤位置並不新鮮,但是用來幫家長看顧子女,便是一種創意。家長有了這套設備,便不怕子女走失,也不怕子女離開自己視線,無法掌握子女的消息了。

       其實這類的科技也可以應用到寵物上,只需把手環的設計改變即可。香港人不怕愛貓愛犬走失了,路人遇到走丟的寵物,也可透過裝置與失主對話,幫忙尋回愛寵。

*相片來自互聯網

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香港書展推出電子書閱讀平台

2014香港書展終於開幕了!今屆書展推出了新App:全城來讀電子書。此App是由香港書展與3香港合作推出的,專為iPad,iPhone及Android智能手機而設,免費提供由2012年香港書展的參展商出版的電子書,供使用者試閱,以鼓勵市民閱讀。

詳情請瀏覽:http://hkbookfair.hktdc.com/tc/News_FairNewsPage.aspx?id=2341

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食在方便 – 台灣在地美食小吃&餐廳APP

旅遊在外,不怕找不到食店,最怕找不到好吃的店。去台灣,除了風景,還有最重要的美食。「食在方便」App 包含當地網友推薦的食店,整合了餐廳資料評價、地圖、評論等基本而必須的資訊,讓外地旅客也能食得開心!最重要的是它能離線使用,即使沒有網絡也不用怕,十分貼心。

這類整合資訊、地圖、評價的Apps不止能應用到飲食上,「衣」、「住」和「行」一樣合用。把這類Apps套用在其他各業,對自由行的旅客來說定然會方便得多,當地居民居民也能得益不少呢!人們不再為找不到目標店鋪而發愁。把自由行旅遊資訊電子化,打造全球自由行的新世代看來是可行的呢。

Disclaimer: The content of the above article are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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App Review : SodaCard App

One of the hottest new apps on the Hong Kong market is the SodaCard app. SodaCard is a rewards company that works with different restaurants and establishments around Hong Kong that provides rewards to customers based on their visits to each place. All Soda cards and the app are complimentary and are designed to be used at affiliated establishments to provide loyalty rewards. The customer receives points per check in with the app which provides location based services for checking in. The rewards are different at each establishment and being able to cash out the rewards is different as well.

For instance, if the customers have checked in and received a certain amount of points, there are different rewards with each establishment and a different reward system. Notably, it is easy to understand that with the more points collected the bigger the reward. For instance, Hokkaido Dairy Farm, whom is a restaurant member of the SodaCard App, offers milk teas, lunch sets and snacks as their rewards. It is to be noted that the SodaCard app only requires customers to check in at the establishments and does not require purchases.

The SodaCard app has checkin points available near a point of sale where the customers are encouraged to take a physical card or use their phone app to take a picture. Both foreign and local establishments have decided to get this app and help contribute to their business as well as the entire Hong Kong F&B market. The Soda app has been developed to drive brand loyalty and awareness in the region and it seems to be a success so far.

The SodaCard team created a sleek and sexy Soda app that keeps the customer engaged and visually pleased. The app is easy to access and streamlined so there is no questioning when it comes navigation. The app is delivered in Chinese or English and the app design is flawless in either language.

AppDevelopment_SodaCard(2) AppDevelopment_SodaCard(3) AppDevelopment_SodaCard(4) AppDevelopment_SodaCard(5)

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

the entertainer app1 theentertainer3

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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Why Your Company Should Create a Business App

– IT drives Sales

* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers

– Increase Customer Engagement

* Keeping your audience engaged has never been easier by the Push notification message

– Instant Enrollment

* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code.

– Custom Branding

* Can be a huge differentiator, especially if you’re in a non-digital field.

– Quicker Customer Support

* Real time communication and data availability can assist experts in providing quick support

– Work the way you live

* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work.

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