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APP 失敗6大原因

APP開發者最怕完成APP後沒有人下載。而今年GOOGLE發表了一段演講指出APP失敗的6大原因。

1. 不了解問題所在

86% app 都是開發者自己遇到的問題。

不少新APP都會在網上留下一些充滿企圖心的訊息,希望吸引瀏覽者留意該APP。但這只能了解市場上對該APP有興趣與否。而app 到底能否解決真正需求、是否值得使用者留意,卻是另一回事。

2. 詢問朋友想法

詢問親朋戚友的想法會因立場不中立的關係,而提供的意見會有偏差。

3. 沒有觀察使用者行為

很多時候開發者為了了解使用者意見會邀請他們做問卷調查。但問卷卻不能直接反映到使用者真實的行為表現,而當中因由卻涉及許多原因。

4. 「最危險的假設」

所有APP在設計前都會預先做了很多假設。而對產品核心的假設可說是「最危險的假設」。假設錯誤的話便會影響到整個APP的結構。

5. 「工程師心態」

Minimum Viable ProductMVP)意思是用最短時間設計一個只有基本功能的APP,再觀察受歡迎與否,而作出修改。但這不是製造成功APP的好方法。因這個APP不是一開始便針對使用者需求而設計。

6. 執行錯誤的計畫

執行計劃當然重要,但如是一個錯效的計劃。即是計劃中包含上文所提及的問題。那麼這個 APP的結果已能預猜到。

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成功App 7大要點

每日都有應用程式(App上架,但要成功吸引注意卻是一門學問。跟據美國Quantcast研究,每100萬個iOSGoogle Play內的App中,只有1,000個應用程式的用家能超過5萬。

而近日卻有人網上分享App 7大成功要點

1. 實用簡單為上

開發商要留意App功能是否實用、簡單。介面是否簡潔、清楚。並能針對性地解決用家所重視的問題。

2. 「假門」探真相

若想接觸到實際用家,可採用「假門計(Fake Doors)」或以「低價搶先享受」等宣傳。透過分析頁面瀏覽量、比例,了解市場走勢及去向等。

3. 免費吸引下載

付費APP足以打消下載意慾。免費App增加吸引度,吸引他們下載程式,了解程式內容。

4. 廣告要透明

過多廣告及有強迫性質等功能,易減低用家興趣。盡量令廣告透明化,如利用使用介面下的空間,不影響用戶使用過程。

5. 介紹簡潔有力

要吸引用家在眾多App中留意到你的程式,介紹和截圖必須簡潔有力地說明優點。介紹需提到如何切合用家需要,而截圖要以實例具體說明該APP用處。

6. 傳播性高助吸客

App具有朋友參與功能,每個用家都能開拓自己的社交網絡,App 能接觸到的市場就愈大。再者,App的功能亦可連接到社交網站,加強傳播力。

7. 更新過密趕客

有數據顯示,每次要求用家更新,用家人數一定下跌。如在推出APP後想改進功能,應盡量控制短時間內避免更新。

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高科技帶來的便利:LG KiZON 兒童手環電話

  LG在南韓發表家長的好幫手:兒童專用的GPS追蹤器KizON,主要是透過GPS和簡單電話功能,讓家長可以憑手機App得知子女位置,還可預設範圍,當孩子離開指定範圍,KizON就會通知父母。

   另外,KizOn具簡單的通話功能,只要按下按鈕就會致電預設號碼。此外,父母亦能透過App聯絡子女,假若10秒鐘內沒有接聽,KizON就會自動接通,讓父母聽到附近的環境聲音。

      這類的設備結合硬件和軟件(App),利用GPS追蹤位置並不新鮮,但是用來幫家長看顧子女,便是一種創意。家長有了這套設備,便不怕子女走失,也不怕子女離開自己視線,無法掌握子女的消息了。

       其實這類的科技也可以應用到寵物上,只需把手環的設計改變即可。香港人不怕愛貓愛犬走失了,路人遇到走丟的寵物,也可透過裝置與失主對話,幫忙尋回愛寵。

*相片來自互聯網

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香港書展推出電子書閱讀平台

2014香港書展終於開幕了!今屆書展推出了新App:全城來讀電子書。此App是由香港書展與3香港合作推出的,專為iPad,iPhone及Android智能手機而設,免費提供由2012年香港書展的參展商出版的電子書,供使用者試閱,以鼓勵市民閱讀。

詳情請瀏覽:http://hkbookfair.hktdc.com/tc/News_FairNewsPage.aspx?id=2341

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IPhone 6 藍寶石螢幕

疑似Iphone6 藍寶石屏幕,是真是假?

影片前半段主要是介紹,後半段作出了一連串的屈曲和防刮測試。

經過一連串測試,屏幕依然完好,可見它的防刮能力的確了得。這對經常把電話與硬物放在一起的用戶來說,是個好消息。

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App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

the entertainer app1 theentertainer3

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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