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You Can’t Afford Any of These 4 Mobile App Design Mistakes

Mistakes made in the past can come back to haunt you in the present. This fact remains true for mobile app design as well. Designing errors can come back to impact the popularity of your app. They could be the difference between success and failure.

Yes, designing errors can destroy your app. In the cut-throat world of mobile apps, you cannot afford to make these errors. As a business, you’re going to spend a lot of money to build an app and you expect it to deliver high ROI. This won’t happen, if you’ve an app whose design is not up to the mark.

Let’s take a look at four such design mistakes that have the power to break your app:

1. Disregarding first impressions.
Think love at first sight, think app design. Saying your app is going to face a lot of competition out there, is an understatement. The competition is going to be humongous. This is why first impressions matter. Your primary aim is to make sure your app captures the attention of users as soon as they open it.

This is important because app abandonment rate is as high as 20 percent across all categories. If you don’t want your app to be a part of this 20 percent, start focusing on making a great first impression on your users. This can be done by ensuring your app loads quickly and still takes users through engaging animations that hold their attention.

2. Ignoring onboarding.
Designers forget that the app’s target audience will be using the app and its functionalities for the first time. While the app’s usability seems like a breeze to the designers and developers who’ve built it, the same might not be true for first time users. These users expect a walkthrough that illustrates the app’s features.

If you haven’t given the necessary importance to “onboarding”, you might lose out on a potential user who is looking for a demonstration of what the app does, to make better sense of its features and functionality.

There is a school of thought that says the “need to onboard a user” essentially means an app’s design isn’t user friendly. While that argument does have some merit, one needs to understand that “app use” must be stress-free for everybody. This is why onboarding is critical to the success of your app.

3. Lack of consistency.
Designers have this tendency to go overboard with their creativity. This leads to a situation wherein the app suffers from designing inconsistencies. The background color differs across all app pages, different typography is used all over the app and navigation patterns differ across the app.

If your application design suffers from inconsistent use of design elements and features, its UI goes for a toss. This means your app will require a steep learning curve that’s not appreciated by users.

4. Thinking through the Web UX Prism
There are occasions when mobile app designers tend to forget they are not creating a desktop app, but a mobile app. A mobile user has different expectations from an app as compared to somebody who’s using a desktop/laptop. The former do not have the luxury of larger screens, which means you need to focus on design minimalism and ensure only the most relevant design elements are visible onscreen.

You also need to keep minute details in mind, for example the width of the human finger to design the “hit” area. Make all clickable buttons as large as possible so that users don’t encounter the “fat finger problem”.

So, there you have it, four design mistakes that you must avoid at all costs. A great way of ensuring you don’t make these errors is putting yourself in the shoes of target users. It is user-oriented design that will help your app attract and retain users.

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Top 5 Tools for Multi-Platform Mobile App Development

We all know how bothersome multi-platform mobile app formatting can get. Each platform is unique and exhibits different features, capabilities and behaviour. But then, multi-platform apps are truly “in” today, so you as the developer, need to find solutions to develop the best cross-formatted apps, without emptying up all your resources on developing for just a couple of platforms at one time.

Fortunately for you, there are some really great multi-platform developer tools in the market today, using which you can easily achieve your aim. Here is a list of the top 5 dev tools for cross-formatting mobile applications.


1. RhoMobile

RhoMobile offers Rhodes, which is an open-source framework based on Ruby. This permits the developer to create native apps, spanning over a stunning range of OS’ and smartphones. The OS’ include Android, Windows Mobile, Symbian, iPhone and RIM, which pretty much covers it all.

The framework supplied by RhoMobile is such that you only need to code once. This code can be used to build apps for most of the major smartphones. Native apps are great for working with available hardware, so your job gets done with ease, speed and accuracy.

RhoMobile also offers developers RhoHub, which is a hosted development environment, and RhoSync, which can be employed as a standalone server to keep all the app data current on the users’ handhelds.

iOS and Android App Your one-stop service IT partner

2. PhoneGap

PhoneGap, which won great acclaim at Web 2.0 Expo San Francisco’s 2009 Launch Pad event, is an FOSS environment that allows developers to create apps for Android, Palm, Symbian, BlackBerry, iPhone, iTouch and iPad devices. This platform uses standard web development languages such as HTML and JavaScript.

PhoneGap allows the developer to work with device hardware features such as accelerometer, GPS/location, camera, sound and much more.

PhoneGap additionally offers an Adobe AIR app and also online training courses to help the developer access native API’s and build mobile apps on its own platform.



The Titanium Development Platform from Appcelerator, which incidentally has a formidable fan following in Twitter, aids the development of native mobile, tablet and desktop apps via web programming languages such as HTML, PHP, JavaScript, Ruby and Python. It now powers over a 1,000 native apps per month. The best thing about Titanium is that if gives users easy access to over 300 APIs and location information.

Additionally, Appcelerator also offers customizable metrics for actions and events. Apps can be totally hardware-based and all app data can be stored either in the cloud or on the device.


Image Courtesy MoSync.


MoSync, yet another FOSS multi-platform mobile app dev SDK tool, is based on standard web programming. This SDK offers the developer integrated compilers, libraries, runtimes, device profiles and other useful tools. While support for JavaScript, PHP, Ruby, Python and such other languages is planned, MoSync now includes Eclipse-based IDE for C/C++ programming.

MoSync offers support for several types of OS’, including Windows Mobile, Android, Symbian, Moblin and even a mobile Linux distro. Support for the iPhone OS andBlackBerry will be coming soon, after the release of MoSync 2.4.



WidgetPad is a collaborative, open-source environment for development of smartphone apps. This program uses standard web technologies, such as JavaScript, HTML5 and CSS3.

Included in this platform are source code editing, collaboration, debugging, project management, versioning and distribution. WidgetPad, which is now in private beta, can be used to create apps for the iOS, Android OS and WebOS.

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AppReview: Clash of Clans


Once upon a time in a clearing in a magical forest – these words are very familiar to the millions of players worldwide that are hooked unto the popular mobile game Clash of Clans. This game has been topping the lists of most popular mobile games all over the app stores.
For the few people who have never heard of this game, it is a form of real-time strategy game that involves building and training units for battle, all the while keeping a form of working economy and a constant striving to compete and team up with other players all over the world.
One thing that people can attest with this game is that it is very addictive. It is a great game for casual gamers who just want to while away a few idle hours as well as for those hardcore mobile gamers who like strategy and fantasy games.

Clash of Clans is a fantasy based game- meaning the theme is set in a magical kingdom-type of place and just about all of the units and characters is either medieval or magical. What ultimately makes people come back to this game is the fun and unique kind of gameplay that it offers for players of mobile games. It combines the action of popular real time strategy games with the time-based progress of mobile and Facebook games like Farmville. One other great point of this game is that it is online and people can interact and team up with each other to compete with others in “clan” wars. The graphics also present a slightly cartoony yet stylish and even fantastic kind of feel to the game. Though the game mainly has to do with fighting, the cheerful and even cute profiles of the characters enable the game to be good for all ages.


Though the game has its ups and downs as a strategy game, it prevails as an online of absolute fun. There really is a reason that people get addicted to such a widely popular game. Yes, Clash is one of those games wherein spending money on it can give one an advantage, but opting not to shell out a single cent can be just as fun. All in all, Clash of Clans is one game everyone and anyone can enjoy and love.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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3 Strategies for Winning In the Hyper-Competitive Market for Apps

Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail.

The failure rate of mobile apps is abysmally high. There is no guarantee even a mobile app with everything going for it will deliver the returns you are looking for.

This is a problem of plenty. Mobile app users have more than 1.4 available apps to choose from on Google Play and Apple’s app store. Unless your app delivers exceptional value to its target audience, it’s going to fail.

But that’s not enough. Even the best made apps fail, if they are not propped up with an effective marketing plan. If you think a well-made app will succeed no matter what, you’ve got it wrong. Here are three tips for boosting its chances of success.

1. Shout the loudest.
If you want your voice to be heard over other voices, what do you do? Shout the loudest! Think about it from the perspective of mobile apps. Your app is competing with plenty of other apps to get the attention of the same target audience.

It is marketing that will help your app break through the clutter, and become more visible to your audience.

Say you’ve developed an expense manager for families. Your app must becomes visible to this particular demographic. Your target audience needs to know your app caters to their needs and is available for download.

Use SEO and other Internet marketing tactics to attract traffic to this site. The more people you attract, the more your chances of building a targeted email subscription list. Once you build this list, create and implement an email marketing campaign that centers on your app.

Email remains the digital marketing channel that delivers the best ROI. But, don’t limit yourself to emails. Develop a multi-pronged marketing strategy that promotes your app across different mediums. And keep at it. Don’t stop. Your app must be seen by a large percentage of its target audience.

2. Trigger viral response.
Use social media to spread the word and trigger conversations around your app. Your app should be seen and heard. This is only possible by leveraging the immense potential of social media to build meaningful relationship with target app users.

Create social media profiles for your app on Twitter, Facebook etc. Build a list of followers that largely consists of your target audience. Engage with your followers by sharing content talking about the benefits of your app and anything else that you believe will convince them to use your app. This sets the stage for your app to go viral.

If your followers like the content you are sharing, they’re going to share it with their followers on social media. This means your app’s mentions have the potential of going viral. This will definitely help the app steal a march over its competitors.

3. Boost app credibility.
With so many people talking about your app , you improve its chances of being downloaded and used. If your app is good, people are going to leave positive ratings and reviews on the app page on the app store, its landing pages and on app review sites. This will boost app credibility.

People want to use apps that others are talking about, using and positively reviewing. We’ve talked about social media in the earlier point. Consumers trust social media recommendations; if your app comes well recommended by its users, there is nothing like it.

Better visibility, wider circulation and trust are three things that will get your app over the finish line, ahead of its competitors; and for this you must take the help of mobile apps marketing.

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AppReview: SketchBook Express

Special Features:
1. Full Screen Work Space
2. Multi-touch Navigation with a 2500% Zoom
3. Import Layer from the gallery on Camera or Device
4. 15 Brushes
5. Flood fill tool with brush
6. Smooth Brush Stroking
7. 4 Draw styles
8. Free transform tool
9. Color Wheel

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SketchBook Express is an awesome grade and painting app which is designed for beginners and professionals both. This app is developed by Autodesk Inc. It’s good for tablets. But also can be used in your smartphone. If your smartphone screen size is 4 inches or more than 4 inches, it will be perfect to use this painting app. In windows PC we see MS Paint which is really an awesome software for painting. SketchBook Express is like MS Paint for iOS and Android. Sometimes, it is better than MS Paint. SketchBook Express has several awesome drawing tools which are enough for your amazing painting experience. It has 15 preset brushes with flood fill tool. Free transform tool will help you to transform any object in current layer. You can also add text by add text option. You can share your drawing in DeviantART directly. DeviantART is the largest online social network for artists and art enthusiasts. Actually Autodesk SketchBook Express has so many tools for painting. It can’t be express how special this app is! You should practically justify it.
So don’t be late. Download this app for you and present you artist skills. This app is available on Android and iOS both.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: SnapChat

SnapChat is an awesome social mobile application that allows its users instant messaging with highly secured environment which is available on android and iOS.


Special Features:

  1. Instant Messaging
  2. Photo Sharing
  3. Video Sharing
  4. Video Chatting
  5. Fresh Design
  6. User Suitable Interface

Two Stanford University students, Evan Spiegel and Murphy developed SnapChat. The main attractive feature of snapchat is time-limited photo sharing. This feature made snapchat unique and attractive. So this app is being more popular day by day. Time-limited photo sharing mean this app allows users to set 1-10 seconds time to display the sent photo to the recipients. That means after 1-10 seconds the photo will be disappeared from the recipient’s inbox. That’s why snapchot is more secure than other social apps.


Yes. Obviously this app is well. Its performance is very good. It performs smoothly on android and iOS both. This app is highly secured. It doesn’t save the messages or photos in inbox like other social app. So if one user sends message to his/her friends, his friends must respond immediately otherwise the message will be lost automatically. So it’s important to be available online for both users. May be some people think that it’s a limitation. No it’s not limitation. It’s your security. Your photo or messages will be disappeared automatically. So it has less chance of sharing your personal photos on social networks without your permission.

Anyway, snapchat is a great secured instant messaging platform. You can download this app for your smartphone or tab and may get a great snapchat experience.


Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: Asphalt 8

Asphalt 8

Airborne is an awesome arcade racing game. It’s one of the most popular racing game which is available in Android, iOS & Windows Phone.


1. Awesome Graphical Interface
2. High Quality Graphics
3. 56 New High Performance Car
4. Realistic Audio Immersion
5. New Wonderful Locations

Additional Information:
Average Rating: 4.5
Category: Racing
Publisher: Gameloft


Airborne is one of the super popular arcade racing game for smartphone platforms. Availability in most of the popular Operating systems like iOS, Android and Windows Phone and Windows has made it most popular. It’s a great creation of Gameloft which is a great game making company. It has high definition graphical interface and awesome realistic audio immersion. Its performance is fairly well in all platforms. Smooth performance, awesome gaming control, unique features are really the reasons of its top popularity.

Asphalt 8 Windows 8

Airborne has awesome and new elements which help you to get an awesome racing experience. It has 56 new luxurious and high performance cars included Ferrari FXX, Lamborghini Veneno, Bugatti Veyron and Pagani Zonda R etc. First time I mean in the beginning you can’t play with powerful and high performance cars. You need play game and earn money. Slowly, you will get enough credit to unlock your expected cars. By this way you can unlock the best car. You can use turbo to boost your speed for a certain period. Even you can jump. Asphalt 8: Airborne’s jumping is really a great experience. It’s just awesome. Many gamers target to jump more than win the game. Yes obviously Asphalt 8: Airborne has a lot of fun. So don’t be late download this game on your smartphone, tab or windows 8/ 8.1 PC.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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How Even an App with Very Few Downloads Can Build a Successful Business

Developers need to look beyond downloads to build their app businesses.

On the outside this sounds like a great idea. A lot of successful app developers have been saying this for a really long time.

So what do they really mean by this?

How do you build a business without worrying about downloads?

95% of the app developers currently make money using one of the following strategies:

Monetizing with Ads – this is the most preferred medium of monetizing an app for app entrepreneurs. An app developer integrates an Ad Network SDK in the app and then the app entrepreneur is paid based on the number of views the ads receive.

Monetizing with In-App Purchases – In-App purchases have very quickly turned into a preferred medium to monetize the apps. A lot of app developers release a free app and limit the functionality, slow down progress or show annoying ads in their free app. If a user wants to get rid of these constraints or annoyances, the user can make a payment inside the app. A well-implemented in-app purchase actually works pretty well and can generate a decent amount of revenue to the app entrepreneur.

Monetizing with Paid Apps – This strategy is losing its appeal as more and more apps move towards in-app purchases as their preferred strategy to monetize apps.

All the three strategies mentioned above work decently well and in fact many app developers have made millions based on the in-app purchase monetization strategy.

But the problem with all the above strategies is that each one of the above strategy has a very specific requirement to be successful.

Succeeding with Current App Monetization Models

Ads – For an app entrepreneur to make serious money with ads, the app needs to have been downloaded at least 100,000 times. Also just getting downloads is not good enough. Most apps lose a majority of their users very quickly. They have low retention and engagement metrics. Since your revenues from ads depend on the number of sessions, if your app loses users or has low engagement then you are not going to make any money from your app. For example, I was recently helping a game studio market their apps. Although we were able to increase the number of downloads through ASO, Facebook ads and other medium, the retention rate of the games was really poor. The app was getting close to 3,000 downloads per day but it was losing 95% of the users by day 2.

In-App Purchases – This type of monetization is the most profitable but at the same time also the most difficult to get right. Even large companies are known to spend huge amounts of money A/B testing their in-app purchase workflows to try to increase the number of people making in-app purchases. This strategy also relies on specific types of individuals to make money. The real money through in-app purchases is made when a game is able to acquire users who are referred to as “Whales”. These are the people who spend large amounts of money to purchase virtual currency to rapidly progress through an app or a game. The truth is that most app entrepreneurs are just not sophisticated enough to identify the “whales” and nurture them to make big money.

Paid Apps – There is not much point discussing this strategy, as it is widely known that the whole app store is moving towards the freemium model where app entrepreneurs are looking for alternate ways to make money, rather than making money by charging people for downloading the apps.

Enter the Invisible Way To Make Money From Apps
That’s why has some company decided that this had to change and as a result started working with a few other entrepreneurs to create a business model which allowed app entrepreneurs with even low number of downloads to make good money.

We call this model the Invisible Business Model for Apps.

This business model basically makes it possible for app entrepreneurs with even low download counts to make some good money. The app entrepreneurs also do not need to worry about the ad networks, user engagement, retention and a whole lot of other issues plaguing other apps.

This business model is truely a game changer.

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Why Your Business Needs Its Own Mobile App

We would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average people spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and so on.

One of the biggest benefits of mobile app is that all the information you’d like to provide to your customers – including special sales and promotions. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Customers

Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers. Think about it: built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

The most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out, there we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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AppReview: WeChat

WeChat is not only popular for messaging, but also for Voice call and video call. Wonderful features and user suitable condition are the main secret of it’s popularity.



Easy registration with mobile number

Instant text and multimedia messaging

Many features such as free high quality voice and video calling

Available for all popular and common platforms

Completely free

Average Rating:  4.3 Out Of 5


WeChat is a complete Social App developed in China in 2011. Now this is one of the best social app. Now it has hundreds of millions of users around the world. It is competing with ChatON, Viber and WhatsApp. But It has more fetures than these apps and it is more user suitable. It has text messaging, voice messaging, video messaging, voice calling, video calling and many others attractive features. This app is available on iOS, Windows Phone, Android and other popular platforms. Even it is also available for PC.


On home screen, you will see the contact who also using wechat in mobile contacts. But you also can invite friends to use. Anyway, you can tapping their name to chat, also can make some group chat. If you want to send voice message, should tap on the speaker icon and cancel recording by an up swipe movement.

On the other side, you will see a plus sign when tap the contact. Click on that will see many options like emotions, Photo, Camera, Namecard, Location, Walkie Talkie, Video Call, Voice Call, Favorite, Apps etc. Video call feature can make smooth video calling. You can switch from video to audio during video call. Wechat offers the facility to transfer you file from PC to Your Phone.

Besides these, it offers many other features like Moments, Drift Bottle, Look Around, Shake and QQ Contacts etc.
It’s privacy setting is really awesome. Almost every aspect can be controlled from Settings.
Wechat performance is quite well. Video calling and the audio messaging performance is quite well. You can use it over Wi-Fi, EDGE, 3G or 4G Network that can get better performance over better network. So when using it on EDGE, Performance may vary. You can transfer files using wechat without any trouble, also disable useless features.

Considering it’s features, popularity and availability, it can be said that we chat is one of the most powerful social app of this era. This app is available on every common platform. To know more you can visit Wechat Website


Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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