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Monthly Archives: March 2015

6 To-Dos before marketing your new mobile apps

Today, trying to develop your business without proper marketing is likeTrying to climb a tree to catch a fish. Mobile app marketing is no different in this regard. With so manymobile applications  being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well.

Any marketing strategy requires proper planning and execution. Any individual, who really wants to make it big, has to develop a market plan that is tried and tested in other operations. In this case when marketing your apps, there are several questions you need to be asking yourself.

1.Know your Target Audience

As you know, mobile applications are available in a variety of categories like applications for students, mathematicians, astrologers, bedtime applications, kid’s education, cooking, multimedia, games and many more. So whom are you going to target? Who are the ones that might best utilize your app?

So targeting your audienceis the most important factor that might make or break your business. More often than not, your apps are more likely to succeed if they are a potential solution to people’s problems.

For example, if you have an app that can solve any of the modern teenage problems (say you have an app that can find solutions on the web for all teenage problems like smoking, drinking, and many more) then your target audience is the teenagers.

2.Let your Message be more appealing

The next big thing is how you get these products marketed or how you make them appealing to your targeted people. This is very important. Every piece of message you pass on has to be conveying and convincing. The value of your app has to be understood simply by the look of your presentation or writing.

Anything that is unique about your application has to be pointed out. This can be anything including features, sounds, animations and other functions. A lot of your success depends upon how well you explain your app. You may even popularize the smallest of advantages you see in your product.

3.The Pricing Factor

Another important factor that will determine your success is the pricing of your app. It is very easy to be carried away here. You should be careful not to over-price your app. Some people tend to do this hoping to prosper faster. On the contrary, this could backfire. You might end up gaining very little as there are few people willing to try out new apps digging deep into their pockets.

On the other hand if your product is competitively priced, you will have more people paying greater attention to your new invention. This will result in much more and longer benefits. You will have more people peeping into your product through referrals and other means and so that would mean long time prosperity.

4.Study your competitors

In the modern arena, this strategy cannot be ignored. Make a detailed study of all the competitors around you. As a beginner it would not be smart to challenge an experienced game developer or a professional programmer. Here, being mild and keeping away from the big boys would be the right thing to do.

And of course, if you are confident enough of your genius gems, you may go ahead and challenge them. But again, be careful as your skill might be challenged.

5.Making a Praise-worthy After-market Plan

Last but by no means the least, always make a praise-worthy plan that will yield the best after-market results. For example,think of the followers or the feedback obtained from individuals who have downloaded and used your app. These feedbacks are like gold. This will in turn attract or drive away users into your section. The more number of satisfied customers or the more positive feedbacks, the better are your chances of success. Again, people who are aware of your successful app will follow you to your next app development. There you have a readymade set of customers to test your new app yet again.

Here you see how one brilliantly marketed app, can help you in your next venture.

6. Utilize of Social Media

Social Media is a blessed tool or a boon to people involved in marketing. They can be used efficiently to build on any kind of marketing.

In recent times, the tools available for app marketing in social media have increased considerably. However, the above mentioned strategic ideas have to be followed in order to experience any kind of genuine success.

AppReview: Clash of Clans

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Once upon a time in a clearing in a magical forest – these words are very familiar to the millions of players worldwide that are hooked unto the popular mobile game Clash of Clans. This game has been topping the lists of most popular mobile games all over the app stores.
For the few people who have never heard of this game, it is a form of real-time strategy game that involves building and training units for battle, all the while keeping a form of working economy and a constant striving to compete and team up with other players all over the world.
One thing that people can attest with this game is that it is very addictive. It is a great game for casual gamers who just want to while away a few idle hours as well as for those hardcore mobile gamers who like strategy and fantasy games.

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Clash of Clans is a fantasy based game- meaning the theme is set in a magical kingdom-type of place and just about all of the units and characters is either medieval or magical. What ultimately makes people come back to this game is the fun and unique kind of gameplay that it offers for players of mobile games. It combines the action of popular real time strategy games with the time-based progress of mobile and Facebook games like Farmville. One other great point of this game is that it is online and people can interact and team up with each other to compete with others in “clan” wars. The graphics also present a slightly cartoony yet stylish and even fantastic kind of feel to the game. Though the game mainly has to do with fighting, the cheerful and even cute profiles of the characters enable the game to be good for all ages.

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Though the game has its ups and downs as a strategy game, it prevails as an online of absolute fun. There really is a reason that people get addicted to such a widely popular game. Yes, Clash is one of those games wherein spending money on it can give one an advantage, but opting not to shell out a single cent can be just as fun. All in all, Clash of Clans is one game everyone and anyone can enjoy and love.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

13 steps to perfecting your app optimization

When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting.

Our purpose isn’t generating app-page traffic, but instead making sure your app is discovered by relevant, loyal users who will not only visit the app page but continue to install your app and use it on a regular basis. It’s not about traffic, it’s about conversion.

In other words: to truly optimize your app store page, you need to pay close attention to various aspects that will come into play during a potential user’s visit. The following list details the key steps in creating a creative, compelling and informative experience that will do just that:

Keyword research

Most organic traffic to your page will be the result of a simple App search, so give it all you’ve got.

App description

Potential users don’t know or care about keywords. They want the app asking permission to access their most sensitive information to be serious and smart. Don’t write text that might suggest otherwise.

App logo

When potential users scroll and examine different options, your icon is the first thing they notice. You have to stand out.

Screenshots

just like you would never use a bland, simple banner, don’t let such a crucial part of your app page become boring and predictable. Use screenshots to tell a story.

Video trailer

Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.

Competitive research

It’s always good see what the current standard is, and then do something completely different to become an Appstore superstar.

Reviews and 5 starts rankings

Users expect you to be ready with an answer in an hour, so if there are loads of reviews consider assigning a staff member to stay on top of it.

App Name

Only the first characters of your chosen title will be visible to users, so make it short and sweet.

Category

Your chosen category gives potential users a better sense of what your app does, and allows them to find you in a relevant search.

Price

If your app is on sale, make it part of your PR plan as well, and get featured on an “apps gone free” post.

Localization

There’s no “one size fits all” in ASO. Include local phrases, slang and cultural references to match each specific location.

Analytics

It’s a trial and error business. The saying “if you don’t try you will never succeed” was never more fitting.

For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away.

AppReview: Star Cruises

Star Cruises

Being in a luxury cruise is just about the best way to spend some high quality vacation days. Of course, in going about securing a reservation or just plainly keeping tabs on a specific cruise, it can get difficult. This is particularly what mobile apps such as the Star Cruises App is invented for. With such an app, getting in touch with a certain Star Cruise has never been easier. It has been designed to make the Star Cruises experience memorable and all the more convenient.


The good thing about the Star Cruises app is that it somehow makes the booking part of the cruising experience very easy and very conveniently fast. One thing that the user will notice the moment the app is running is the ease and speed that it can process commands and just how much it is a breeze to go through. The interface is very user-friendly and, without a doubt, it can be used and operated by just about anyone who can use a phone or a tablet. One other thing that can be noticed is that though the interface is very simple and straightforward, it is still very stylish and never dull. Another great thing about this app is that it can be adapted for those who are not natural English speakers. It even has an enabled simplified Chinese content. Also, the user will have a lot of choices to avail of offers and promos as the app would be updated when discounts and promos are offered. Also, it is a very good place to look for other offers from other products as it now has enabled promotions for non-cruise products.


But despite the Star Cruises App being a very great app for cruise enthusiasts and vacation-goers, it is not perfect. For one thing, it cannot be downloaded and installed by just about any kind of version of Android. It has to be a 4.03 version of the Android OS or above. Another little annoyance that could be gotten from this App is that the offers and bookings that it provides are exclusively for Star Cruises ships. Though this is understandable because this is an exclusive app from Star Cruises, there are some who would still appreciate being able to compare and contrast it with other cruises.
All in all, the Star Cruises App is just about everything that someone planning to be or is in a Star Cruise, could really enjoy. It gives the user ease from the booking to the updates and keeping track of the activities all throughout the cruise. Though it is not without any flaws, this gem of an app is still very useful for users who really appreciate convenience.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users

Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app:

Getting new users
it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know where to focus ad dollars. Getting this data can be a challenge when an app store is in the way.

Inspiring users with great experiences
Once your viewers have downloaded your app, what parts of the app are the most useful to them? Where do they find value? Viewers who understand and value the experience the app offers are more likely to stick with it.

Getting users to come back
On-screen push notifications are a great tool to let users know that your app has something new to share—perhaps a new trailer or other video—but half of all mobile users disable push notifications. Notifications grab a user’s attention, but not everyone likes that.

Marketers recommended that brands deep-link their app content, so that they benefit from search engine traffic. It’s a great way to get people to return to the app. Also, video providers can benefit from inserting milestones to measure how much of a video is viewed. Just because a video is located in an app is no reason to skip useful analytics.