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Monthly Archives: October 2015

BUSINESSES SQUEEZED BETWEEN APPS AND MOBILE WEB

Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus on apps and Google’s focus on mobile web are making businesses grappling with online world.

Evan Ratliff, who runs an online publication The Atavist Magazine, said it becomes very difficult for him to make a balance between app and web. According to Ratliff, he had to continuously work on web and magazine’s app, which means double pressure. Ratliff, co-founder of the magazine, said it takes too much time to maintain the magazine’s website and update users via app. The pressure to do everything was the reason why The Atavist Magazine decided to shut its app and focus only on the web, Ratliff added.

“The decision was difficult because The Atavist’s app had a following, and it is hard to give up any audience once you have it. But in the end, the app’s limitations were too great”, according to Ratliff.

The tech giants are not only strengthening their business, but also considering overlap. Mountain View, California, headquartered Google is also selling apps, while Apple is also making money by advertising. Both the companies know that there is an overlap, but they are tied to the vision of their core products.

http://nycity.today/content/286397-businesses-squeezed-between-apps-and-mobile-web

Internet Giants Race to Faster Mobile News Apps

US tech Giants are Turning to the news in Their Competition for Mobile Users, Developing new, Faster Ways to Deliver content, the Benefits for Struggling BUT REMAIN Unclear Media Outlets. Mobile “Drives so much traffic” Because many People Start Their Day reading news on a Phone or Tablet. Several new Apps Hope to Capitalize on That by attracting news Readers and the Advertising Dollars They Bring.

Facebook Launched ITS “Instant Articles” Earlier this year in partnership with a Number of Media Organizations to Provide Access to the news 10 Times More Quickly, through social Media Infrastructure ITS, than MOST news Websites do. And Google is Said to be Preparing a similar system in partnership with Twitter to allow Mobile Users to fully load an article on Their Phone in a fraction of a Second, compared with 10 seconds Nearly Today.

The Rapid Development of the news has Managing Director Mobile Products Demonstrates How the new battleground for tech companies seeking to Keep Users Within Their Ecosystems, where They CAN reach Them with More Products, Services and Advertising. “There’s a big Competition for Mind Share,” Americans Spend an average of Three Hours per Day on Mobile Devices, compared to just over Two Hours on PCs. Mobile Advertising is surging. North American Mobile ad Spending is set to Jump to $ 61 Billion by 2018 from $ 19.7 Billion Last year. A new Model? The Moves are Giving Media companies Incentives to make Their Products More Mobile Friendly.

The New York Times Will allow Access to 30 free Articles per Day on Apple News, for instance, compared with 10 per Day for Readers who go to the Daily’s Website or news Application. BUT it Remains Unclear WHETHER THESE new Apps Will Help Organizations Find a lasting news Economic Model to Survive the Digital age. ACCORDING to the Pew Research Center, Daily US Print circulation is down 19 percent over the Past Decade and Print Advertising has fallen More than 60 percent. In combatting That Decline , WHETHER news Organizations have to go after to Decide on Their Own Digital Readers or to Team up with tech Firms. In THESE new Apps, the Publishers Appear to have Chosen the Latter. For Both Apple and Facebook, news Publishers Will be Able to Keep 100 percent of ad Generate Revenues They Themselves and 70 percent of the Revenue from ads sold by the tech Platforms.

For now, the Agreements look Pretty Favorable to the Publishers. BUT the Long-Term Impacts REMAIN Unclear, ESPECIALLY as to How the Partnerships Will Affect the Digital Subscriptions or purchases of Individual Articles Previously sold Directly by the Media Outlets. A New York Times Spokesman Said it is “Important to Ensure That The Times is available in a Wide Variety of places where People Find Their news and information,” Noting That the Daily CAN be Accessed through Services SUCH as Flipboard, Microsoft’s MSN News or Google Play Newsstand. Krum agrees, Saying news Organizations need to Adapt to the Ways Consumers Access the news Today. “It’s much More Casual” than in the Past, SHE Said. “It’s not like going to buy a newspaper anymore. The newspaper has to Find you.”

http://www.ndtv.com/world-news/internet-giants-race-to-faster-mobile-news-apps-1225838