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Monthly Archives: January 2015

Why Apps for Messaging Are Trending

Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations.

“The most popular apps that sustain themselves day after day, month after month, at the top of the leader board, are messengers,” said Fred Wilson, managing partner at Union Square Ventures, a messaging app popular with young users. “That’s a reflection of what people do on their phones.”

He added, “Once they become full-blown ‘portals’ for mobile content and mobile commerce, we will really see how massive this opportunity is.”

The initial appeal of the apps is simple. They are faster to use than email, and they generally allow you to send text, links, video and photos to friends more cheaply than traditional texting services offered by wireless carriers like Verizon or AT&T.

The uses are multiplying, though. For example, people can discover other new smartphone apps and share them with their friends. On Snapchat, users can send money to one another inside the app. And Line, a messaging app popular in Japan, lets people pay for things at brick-and-mortar retail stores using Line Pay, the company’s payments service.
“Media and communication are converging,” said Jonah Peretti. “Some of what we’re all creating now will be a huge part of these messaging apps over the next one or two years.”

Now, 40 % of mobile subscribers in the United States use an instant messaging app on their phones at least once a month, according to data from comScore, a research firm. Globally, the use of mobile messaging apps grew 103 % during 2014, according to Flurry, a mobile analytics firm.

Some of the most popular options are Viber, which says it has more than 200 million monthly visitors; Line, Japan’s most popular messaging app, with 170 million users; and WhatsApp, the leading service, which has more than 700 million regular visitors.

For now, though, not all of the apps are generating big revenue. WhatsApp, which is owned by Facebook, reported just $10.2 million in sales in 2013. The revenue came from the small fraction of users who paid $1 to use the app.

Still, the valuations of many messaging start-ups continue to rise. In February, Rakuten, the big Japanese online retailer, bought Viber for $900 million. The next month, the Chinese e-commerce behemoth the Alibaba Group led a $280 million investment in Tango, valuing the nearly six-year-old start-up at about $1 billion. Facebook paid $21.8 billion for WhatsApp in February.
Many entrepreneurs see WeChat, the hugely popular Chinese service run by the Internet giant Tencent, as the ideal model for building a business in messaging. Released four years ago, the app now claims nearly 500 million monthly active users — who not only send image-laden messages, but play games and book car rides and plane tickets.

The rapid growth in messaging apps, some say, has been a response to the more public nature of popular apps like Twitter and Facebook, where status updates and posts are visible to the many rather than the few.

“It’s a much more intimate experience,” said Marissa Campise, a partner at SoftBank Capital, the venture arm of Japanese telecom giant SoftBank. “Messaging apps are smaller and less visible than the public networks and far more engaged and trusted. It often feels like a more controlled, real-time replacement for email,” she said.

Messaging users tend on average to pick up their phones several times an hour, Talmon Marco. That makes messaging apps an ideal place to introduce other offerings like games, virtual stickers or even physical goods.

Asia has been a particularly fertile breeding ground for expanding the uses of the apps. In 2013, for example, WeChat joined Xiaomi, the Chinese smartphone giant, to offer a limited quantity of the company’s newest phone for purchase on the chat app. Users could reserve and then buy the new smartphone entirely inside the WeChat app using Tenpay, the payments service owned by Tencent. Xiaomi said it sold 150,000 phones in less than 10 minutes.

The WeChat app is also one of the biggest hubs for Chinese consumers to find new mobile games. Last quarter, Tencent’s mobile games revenue alone was 2.6 billion renminbi, or about $420 million.

“They’re aggregating people’s attention and linking it to other forms of commerce,” said Mitch Lasky.Ted Livingston has argued that younger users are coming of age in a world where their portal to the Internet has been the smartphone, and they are more willing to try new forms of commerce and discovery.

“We view this as being a race to be the WeChat of the West,” Mr. Livingston, whose app is predominantly popular with young North American audiences, said in November. “For us, it’s a once-in-humanity great opportunity.”

AppReview: Spider-Man Unlimited

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Additional Information:
Category: Action
Publisher: Gameloft
Price: Free

Specialty:
1. 1st Free Spider-Man Game
2. Play Story Mode With 5 Bosses
3. First Narrative Runner
4. Amazing Art Style
5. Consistence Release Of New Spider Men & Women
6. Super Smooth Graphical Animation

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Spider-Man Unlimited is the first mobile game which is free Spiderman game. This game is developed and published by Gameloft. It’s available in all popular platforms like Android, Windows Phone and iOS. So availability definitely have a contribution for its popularity.
Actually this game is great for Spider-Man lovers. Player will get a lot of fun by playing this game. In fact it barrows some of awesome elements from Puzzles & Dragons which give you a lot of fun and adventure.
Though normally runner games don’t have story but Spider-Man Unlimited has story. It has a story based on New York City. Some villains want to vanish Spider-Man from the universe. Spider-Man saves himself as well as New York City.
Another special feature of this game is Issues. Spider-Man Unlimited has issues instead of levels. These issues are based on different tasks. Every issues has single villain. So you have to face different and new villains each time you completed a single issue. Every issues has 25 missions.

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It has already been mentioned that Spider-Man unlimited is the first free Spiderman game. It’s also the first game which has so many spiders. You will get a lot of recreation for Spiderman comics. These are written by an experienced Spider-Man Comic writer. Can you believe it that you are getting comics in a running arcade game?
Super smooth graphic animation and awesome artistic interfaces can easily win your mind.
You just need to run and collect points. While you are running you have to pass
You can play in story mood, event mood and challenge your friends by scoring higher.
So guys don’t be late. It’s a free game. Check it out now. Enjoy!

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

AppReview: SketchBook Express

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Special Features:
1. Full Screen Work Space
2. Multi-touch Navigation with a 2500% Zoom
3. Import Layer from the gallery on Camera or Device
4. 15 Brushes
5. Flood fill tool with brush
6. Smooth Brush Stroking
7. 4 Draw styles
8. Free transform tool
9. Color Wheel

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Description:
SketchBook Express is an awesome grade and painting app which is designed for beginners and professionals both. This app is developed by Autodesk Inc. It’s good for tablets. But also can be used in your smartphone. If your smartphone screen size is 4 inches or more than 4 inches, it will be perfect to use this painting app. In windows PC we see MS Paint which is really an awesome software for painting. SketchBook Express is like MS Paint for iOS and Android. Sometimes, it is better than MS Paint. SketchBook Express has several awesome drawing tools which are enough for your amazing painting experience. It has 15 preset brushes with flood fill tool. Free transform tool will help you to transform any object in current layer. You can also add text by add text option. You can share your drawing in DeviantART directly. DeviantART is the largest online social network for artists and art enthusiasts. Actually Autodesk SketchBook Express has so many tools for painting. It can’t be express how special this app is! You should practically justify it.
So don’t be late. Download this app for you and present you artist skills. This app is available on Android and iOS both.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

How Chat Apps Are Becoming As Important As Social Media

A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives.

Instagram comes out top in terms of sheer likes — despite a far smaller fan base. While the Instagram post makes mention that the song is available on McCartney’s website there is no URL so just a small fraction of those ‘likers’ may have actually taken action and listened to the song.

Facebook almost certainly got more attention — with traffic to Soundcloud, iTunes and its own video player — but the problem with posting updates to the social network is that Facebook’s own algorithm dictates just how many of McCartney’s fans will have seen it. There’s no way that it got served to all 6.2 million fans’ timelines unless McCartney’s team bought Facebook ad space.

The Power Of The Push Notification

Line does things differently, and McCartney’s post went out to his fans in two ways — via a public post and private chats.

The figures referred to above are from the post that McCartney’s account made to its Timeline, which — as the name suggests — is a Facebook-like chronological feed of public posts available within a dedicated menu inside the Line app. There, users see all updates from their Line friends and ‘official’ (corporate) accounts — like McCartney’s — which they have chosen to follow.

Line’s Timeline is governed entirely by each user without an algorithm, they only see items from people they follow and they can also block out accounts they wish to ignore. There is no way a brand can pay to plant their messages there, such as they can do on Facebook, Twitter and Instagram.

But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have gotten a push notification with the message and link to Soundcloud gives you an idea that it might well have been hugely effective.

Indeed, on Line, the Timeline post is just a bonus. Line said in 2013 that one-third of its registered users open their Timeline each month, and gauging the total reach of an official account on Line is impossible.

Writing for The Next Web back in 2013, I pointed out that chat apps like Line are a genuine threat to Twitter when it comes to advertising cash, and the Japanese company’s December acquisition of Microsoft’s MixRadio service has the potential to supercharge its appeal to artists and musicians worldwide once its proposed music streaming service goes live worldwide.

But Line isn’t the only chat app that is rivaling social networks. WeChat is becoming the de factor mobile internet in China — it is a must for any brands seeking to reach consumers there — while the same can be said of Kakao Talk in Korea, which is installed on over 90 percent of the country’s smartphones and also offers accounts for brands.

The appeal of chat apps for brands and advertisers won’t just be an Asian phenomenon in 2015, however.

Kik, an app that claims to have 80 percent of American’s youth on its service, recently let brands on to its platform, Snapchat is planning an Asia-style platform (and it just raised a truck load of cash). Even also-run Tango linked up with Spotify and offers a timeline-feature, while Rakuten-owned Viber introduced a platform for high-profile users in November.

And Facebook?

Facebook Messenger is a notable absentee from this list, but perhaps not for long. David Marcus — the former PayPal CEO who heads up Facebook’s messaging business — told Wired that he wants to “reinvent messaging between people and businesses.”

That will almost certainly mean a system just like Line’s, which allows companies to pay for an account which users can subscribe to for updates. A premium tier on Line grants companies support for two-way conversations, thus turning them into customer sales representatives, and Facebook may adopt that too.

As for WhatsApp, the chat app Facebook bought for $19 billion, it offers an SMS replacement service rather than a platform and its founders seem to have no plan to change that.

Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers.

If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them.

AppReview: SnapChat

SnapChat is an awesome social mobile application that allows its users instant messaging with highly secured environment which is available on android and iOS.

snapchat

Special Features:

  1. Instant Messaging
  2. Photo Sharing
  3. Video Sharing
  4. Video Chatting
  5. Fresh Design
  6. User Suitable Interface

Two Stanford University students, Evan Spiegel and Murphy developed SnapChat. The main attractive feature of snapchat is time-limited photo sharing. This feature made snapchat unique and attractive. So this app is being more popular day by day. Time-limited photo sharing mean this app allows users to set 1-10 seconds time to display the sent photo to the recipients. That means after 1-10 seconds the photo will be disappeared from the recipient’s inbox. That’s why snapchot is more secure than other social apps.

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Yes. Obviously this app is well. Its performance is very good. It performs smoothly on android and iOS both. This app is highly secured. It doesn’t save the messages or photos in inbox like other social app. So if one user sends message to his/her friends, his friends must respond immediately otherwise the message will be lost automatically. So it’s important to be available online for both users. May be some people think that it’s a limitation. No it’s not limitation. It’s your security. Your photo or messages will be disappeared automatically. So it has less chance of sharing your personal photos on social networks without your permission.

Anyway, snapchat is a great secured instant messaging platform. You can download this app for your smartphone or tab and may get a great snapchat experience.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.