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Digital marketing strategy
App Development

The Imperative of Mobile Apps for Corporate Success

In today's fast-paced digital landscape, having a corporate mobile app is no longer a luxury but a necessity. As the business world evolves, mobile apps have become crucial tools for enhancing customer engagement, streamlining operations, and staying competitive. Here's why every corporation needs to consider developing their own mobile app: 1. Enhanced Customer Engagement:

13 min read
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Tech Tent: Controlling coronavirus with apps

It's the first pandemic of the smartphone era - and that means governments have access to new ways of tracking the spread of Covid-19. On this week's Tech Tent, we find out about the apps that are monitoring people with the virus and look at whether they pose a long-term threat to civil liberties. In

15 min read
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App Development

3 Trends To Look Out For When Promoting Your App

According to survey data from Clutch, roughly 55 percent of businesses owned by millennials have their own mobile app. While many of these apps are meant to supplement an e-commerce store, SaaS, or other business model, for many fledgling companies, the app essentially is the business. Because of this, app promotion has become more important

21 min read
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Does ‘pay by app’ mean an end to shopping queues?

Contactless payments may be all the rage these days, but you still have tap your smartphone, smartwatch or card on a terminal of some kind.And at busy times, this can mean standing in queues or hanging around for ages waiting for the restaurant bill to arrive.All that could be about to change."Payments are vanishing inside

27 min read
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Here’s which smartphone apps have the most usage on iOS & Android

Today has shared the monthly report on both smartphone and app marketshare. The data released today reflects the three-month average ending in December of 2015. The report breaks down the top smartphone platforms, manufacturers, and perhaps most interestingly, the most popular apps… Facebook remains the most used app on smartphones, reaching 76.8% of all smartphone

24 min read
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Start-ups refocus on mobile web as app-only strategy loses fizz

With apps losing their novelty and e-commerce firms revisiting their mobile web strategies, Google has emerged as the winner retaining its dominance of online ad. Apps as e-commerce companies told anyone who cared to listen, were the future. Many put their money where their mouths were, altogether withdrawing from the mobile web. Now, as apps

26 min read