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Why Your Business Needs Its Own Mobile App

We would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average people spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and so on.

One of the biggest benefits of mobile app is that all the information you’d like to provide to your customers – including special sales and promotions. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Customers

Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness.

Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging feature within your app can really make a difference in the way you communicate with your customers. Think about it: built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

The most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out, there we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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Is the web dying, killed off by mobile apps?

As more and more apps become multibillion-dollar businesses. it’s tempting to see them as replacing the web, or taking over from it. This helps explain the periodic outbreak of articles about how “the web is dying”. But the truth is that, as is often the case when someone says a certain kind of behavior is dying, it’s a lot more complicated than such headlines suggest.

Everything about apps feels like a win for users — they are faster and easier to use than what came before. But underneath all that convenience is something sinister: the end of the very openness that allowed Internet companies to grow into some of the most powerful or important companies of the 21st century.”

The web pie is growing
There were a number of problems with the Wired story, however — including the fact that the chart it used contrasted the growth of video traffic with the decline of “web” traffic, even though most of that video traffic was coming from websites and web-based services. But the phenomenon it was describing was definitely a real thing, and in fact has only accelerated with the growth of apps which don’t even have traditional websites.

The Mims piece makes a common mistake by implying that the size of the web pie is finite — in other words, that mobile apps are stealing market share or user attention from the open web or the traditional browser, and therefore the web is dying. But the size of the web pie is arguably still growing rapidly, which suggests that apps are stealing attention from other things, including various kinds of offline activity.

Also, a number of people have pointed out that a huge proportion of the time spent with mobile apps is devoted either to games or to various forms of instant messaging. Since neither of those things has ever relied that much on the web , they aren’t really a conclusive sign that the web is being killed off by apps.

The more interesting juxtaposition raised by Flurry’s numbers is not apps versus web, but games and social versus everything else. YouTube and other entertainment apps form a solid percentage of what is left (8%), but the remainder is a mishmash of utilities, productivity, the aforementioned news, and, of course the web.

But one of the biggest flaws with the “web is dying” argument is that it assumes that apps themselves don’t drive more traffic to the open web — which they clearly do. Social-networking apps which consume a huge proportion of the mobile app time of many users, are at least in part about sharing links to content, and while many of these apps open links in their own in-app browsers, that still counts as web traffic.

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AppReview: GPS Thermometer

GPS Thermometer

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Features:

Most accurate temperature

Very Fast location identification as well as temperature display

Easy and nice user interface

Analogue and digital display

Humidity in digital display mode

Display in Celsius and Fahrenheit

“GPS Thermometer” is popular among the smartphone users. GPS Thermometer is such an app which gives you accurate information of temperature through GPS. Internet Connectivity is required to use.

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GPS Thermometer works on location and give the user the temperature information. Through this app user can easily know the room & outside temperature. It uses many data sources and combines them to give you the accurate temperature information.

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On home screen of this app the user will see an analogue display of a thermometer with the exact temperature information. You will see an next symbol. Tap on that. You will see a screen with some features such as location, Celsius to Fahrenheit, digital or analogue mode etc. You can easily change the temperature unite Celsius to Fahrenheit or Fahrenheit to Celsius, also can change the display mode. In digital display mode you will see time, temperature and humidity information. Tap on the location button to know the accurate location.

After all GPS Thermometer is very highly useful & effective Temperature thermometer app. You can find this app on App stores & Play Store.
Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: HK Immigration Department

HK Immigration Department

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Hong Kong Immigration Department developed

Features:

Land Boundary Control Points Waiting Time Enquiry

Contact Address

Electronic Service

Information

Hotline

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This is a great app of HK Immigration Department. By this app the user can get all the services of HK Immigration Department very easily. This app included some features for the user can be know more situation of port entry and arrival lobby. When the user launch this app, people will find three options Land Boundary Control Points, Waiting Time, Enquiry, Other Information and Settings.

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You will get many option such as Immigration Department Home Page, What’s new, e-services, Office addresses, Visa information and Hotline 1868 by tapping on Other Information, also can call on hotline (1868) any time to collect any information. You will know all updates by clicking on what’s new option. What you need you will get in this app. Just click on any option and get your desired information. You can also go to the home page (http://www.immd.gov.hk/en/home.html) of HK Immigration Department by tapping on ImmD Home Page. So after all it’s a very useful app for citizens and traveler from Hong Kong Immigration Department.

This App is available for Android and iSO. So you can download it no matter of which smart phone you use.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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Time Spent In Apps Up 21% Over Last Year

While there may be an upper limit as to how many apps people interact with over the course of a month, new data shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.

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The data also backs up what we’ve already heard from other sources. For instance, Nielsen recently said consumers were now spending an average of 30+ hours per month, and had an average of 26.8 apps installed on their mobile devices and the majority of our digital media consumption is now taking place in apps, accounting for 52% of the time U.S. consumers now spend with digital media.

Music apps have seen the greatest time spent in app increases, up 79% over a year ago, while health and fitness apps (51% increase) and social networking apps (49% increase) followed. The study says these shifts have a number of contributing factors. For example, the move away from iTunes to music apps like SoundCloud and iHeartRadio has changed consumer behavior, while mobile device hardware improvements have made them better health devices, prompting the increase in that category.

Meanwhile, social networking apps continue to see what the firm dubs “snacking” behavior, meaning it exhibits the highest number of app launches but the lowest session length.

This data is to remind app publishers and marketers that time spent in apps – the session length and number of app launches, that is – are metrics that also matter. After all, there was a bit of a hubbub earlier this year after comScore found that users simply weren’t downloading that many apps – the average smartphone user downloads 3 apps per month, it had said.

The bigger picture here is that while most users may not feel the need to constantly download and try new applications, they do spent a lot of time in those they already have installed.

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Apple Watch 10 Really Useful Apps

Apple is making some cool apps for Apple Watch, like Passbook, Siri and Smart Reply. But, like the iPhone, the gadget’s fate will be determined by the extent to which it’s embraced by hot, third-party developers.

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In that regard, Apple Watch is off to a good start. Apple plan to release apps in time for the device’s spring 2015 launch is solid.

Apple Watch can tell the difference between a light “tap” and a harder “force touch,” CEO Tim Cook said that “it also features a “digital crown,” a dial on its side that works like the iPhone and iPad’s home button.

If you interest about 10 really useful apps of Apple WATCH, please go to the following link.

http://www.ibtimes.com/apple-watch-features-10-really-useful-apps-worth-waiting-1687368

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AppReview: WeChat

WeChat is not only popular for messaging, but also for Voice call and video call. Wonderful features and user suitable condition are the main secret of it’s popularity.

  wechat

Features:

Easy registration with mobile number

Instant text and multimedia messaging

Many features such as free high quality voice and video calling

Available for all popular and common platforms

Completely free

Average Rating:  4.3 Out Of 5

Reviews:

WeChat is a complete Social App developed in China in 2011. Now this is one of the best social app. Now it has hundreds of millions of users around the world. It is competing with ChatON, Viber and WhatsApp. But It has more fetures than these apps and it is more user suitable. It has text messaging, voice messaging, video messaging, voice calling, video calling and many others attractive features. This app is available on iOS, Windows Phone, Android and other popular platforms. Even it is also available for PC.

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On home screen, you will see the contact who also using wechat in mobile contacts. But you also can invite friends to use. Anyway, you can tapping their name to chat, also can make some group chat. If you want to send voice message, should tap on the speaker icon and cancel recording by an up swipe movement.

On the other side, you will see a plus sign when tap the contact. Click on that will see many options like emotions, Photo, Camera, Namecard, Location, Walkie Talkie, Video Call, Voice Call, Favorite, Apps etc. Video call feature can make smooth video calling. You can switch from video to audio during video call. Wechat offers the facility to transfer you file from PC to Your Phone.

Besides these, it offers many other features like Moments, Drift Bottle, Look Around, Shake and QQ Contacts etc.
It’s privacy setting is really awesome. Almost every aspect can be controlled from Settings.
Wechat performance is quite well. Video calling and the audio messaging performance is quite well. You can use it over Wi-Fi, EDGE, 3G or 4G Network that can get better performance over better network. So when using it on EDGE, Performance may vary. You can transfer files using wechat without any trouble, also disable useless features.

Considering it’s features, popularity and availability, it can be said that we chat is one of the most powerful social app of this era. This app is available on every common platform. To know more you can visit Wechat Website http://www.wechat.com/en/

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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