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3 Strategies for Winning In the Hyper-Competitive Market for Apps

Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail.

The failure rate of mobile apps is abysmally high. There is no guarantee even a mobile app with everything going for it will deliver the returns you are looking for.

This is a problem of plenty. Mobile app users have more than 1.4 available apps to choose from on Google Play and Apple’s app store. Unless your app delivers exceptional value to its target audience, it’s going to fail.

But that’s not enough. Even the best made apps fail, if they are not propped up with an effective marketing plan. If you think a well-made app will succeed no matter what, you’ve got it wrong. Here are three tips for boosting its chances of success.

1. Shout the loudest.
If you want your voice to be heard over other voices, what do you do? Shout the loudest! Think about it from the perspective of mobile apps. Your app is competing with plenty of other apps to get the attention of the same target audience.

It is marketing that will help your app break through the clutter, and become more visible to your audience.

Say you’ve developed an expense manager for families. Your app must becomes visible to this particular demographic. Your target audience needs to know your app caters to their needs and is available for download.

Use SEO and other Internet marketing tactics to attract traffic to this site. The more people you attract, the more your chances of building a targeted email subscription list. Once you build this list, create and implement an email marketing campaign that centers on your app.

Email remains the digital marketing channel that delivers the best ROI. But, don’t limit yourself to emails. Develop a multi-pronged marketing strategy that promotes your app across different mediums. And keep at it. Don’t stop. Your app must be seen by a large percentage of its target audience.

2. Trigger viral response.
Use social media to spread the word and trigger conversations around your app. Your app should be seen and heard. This is only possible by leveraging the immense potential of social media to build meaningful relationship with target app users.

Create social media profiles for your app on Twitter, Facebook etc. Build a list of followers that largely consists of your target audience. Engage with your followers by sharing content talking about the benefits of your app and anything else that you believe will convince them to use your app. This sets the stage for your app to go viral.

If your followers like the content you are sharing, they’re going to share it with their followers on social media. This means your app’s mentions have the potential of going viral. This will definitely help the app steal a march over its competitors.

3. Boost app credibility.
With so many people talking about your app , you improve its chances of being downloaded and used. If your app is good, people are going to leave positive ratings and reviews on the app page on the app store, its landing pages and on app review sites. This will boost app credibility.

People want to use apps that others are talking about, using and positively reviewing. We’ve talked about social media in the earlier point. Consumers trust social media recommendations; if your app comes well recommended by its users, there is nothing like it.

Better visibility, wider circulation and trust are three things that will get your app over the finish line, ahead of its competitors; and for this you must take the help of mobile apps marketing.

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AppReview: Age Scanner Prank

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Special Features:
1. Scanning and Calculating Age
2. Specially Made for Fun

Additional Information:
Category: Simulation
Publisher: Highgic Lab
Price: Free
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There are too many age scanner apps in android. But I’m describing you Age Scanner Prank which is developed and published by Highgic Lab. It’s a very new app which has been released on 11 January, 2015. If you love fun, this app can be your first choice as an age scanner app.
It works very simply. Age Scanner Prank simulates your age by using your finger print. You just need to put your finger on scanner panel and wait until completing the scanning process. User can see X-Ray laser beam scans your finger print. Then this app will analyze your finger print and give you the result.
At first I mentioned that this app is for fun. So its result won’t be correct. But you can be surprised by seeing its result. You can make a fun with friends and family members.
So if you want to use it for fun purposes, you can download it today from your favorite google play store. Here is the link: https://play.google.com/store/apps/details?id=com.sunnie.yearsold

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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Why Apps for Messaging Are Trending

Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations.

“The most popular apps that sustain themselves day after day, month after month, at the top of the leader board, are messengers,” said Fred Wilson, managing partner at Union Square Ventures, a messaging app popular with young users. “That’s a reflection of what people do on their phones.”

He added, “Once they become full-blown ‘portals’ for mobile content and mobile commerce, we will really see how massive this opportunity is.”

The initial appeal of the apps is simple. They are faster to use than email, and they generally allow you to send text, links, video and photos to friends more cheaply than traditional texting services offered by wireless carriers like Verizon or AT&T.

The uses are multiplying, though. For example, people can discover other new smartphone apps and share them with their friends. On Snapchat, users can send money to one another inside the app. And Line, a messaging app popular in Japan, lets people pay for things at brick-and-mortar retail stores using Line Pay, the company’s payments service.
“Media and communication are converging,” said Jonah Peretti. “Some of what we’re all creating now will be a huge part of these messaging apps over the next one or two years.”

Now, 40 % of mobile subscribers in the United States use an instant messaging app on their phones at least once a month, according to data from comScore, a research firm. Globally, the use of mobile messaging apps grew 103 % during 2014, according to Flurry, a mobile analytics firm.

Some of the most popular options are Viber, which says it has more than 200 million monthly visitors; Line, Japan’s most popular messaging app, with 170 million users; and WhatsApp, the leading service, which has more than 700 million regular visitors.

For now, though, not all of the apps are generating big revenue. WhatsApp, which is owned by Facebook, reported just $10.2 million in sales in 2013. The revenue came from the small fraction of users who paid $1 to use the app.

Still, the valuations of many messaging start-ups continue to rise. In February, Rakuten, the big Japanese online retailer, bought Viber for $900 million. The next month, the Chinese e-commerce behemoth the Alibaba Group led a $280 million investment in Tango, valuing the nearly six-year-old start-up at about $1 billion. Facebook paid $21.8 billion for WhatsApp in February.
Many entrepreneurs see WeChat, the hugely popular Chinese service run by the Internet giant Tencent, as the ideal model for building a business in messaging. Released four years ago, the app now claims nearly 500 million monthly active users — who not only send image-laden messages, but play games and book car rides and plane tickets.

The rapid growth in messaging apps, some say, has been a response to the more public nature of popular apps like Twitter and Facebook, where status updates and posts are visible to the many rather than the few.

“It’s a much more intimate experience,” said Marissa Campise, a partner at SoftBank Capital, the venture arm of Japanese telecom giant SoftBank. “Messaging apps are smaller and less visible than the public networks and far more engaged and trusted. It often feels like a more controlled, real-time replacement for email,” she said.

Messaging users tend on average to pick up their phones several times an hour, Talmon Marco. That makes messaging apps an ideal place to introduce other offerings like games, virtual stickers or even physical goods.

Asia has been a particularly fertile breeding ground for expanding the uses of the apps. In 2013, for example, WeChat joined Xiaomi, the Chinese smartphone giant, to offer a limited quantity of the company’s newest phone for purchase on the chat app. Users could reserve and then buy the new smartphone entirely inside the WeChat app using Tenpay, the payments service owned by Tencent. Xiaomi said it sold 150,000 phones in less than 10 minutes.

The WeChat app is also one of the biggest hubs for Chinese consumers to find new mobile games. Last quarter, Tencent’s mobile games revenue alone was 2.6 billion renminbi, or about $420 million.

“They’re aggregating people’s attention and linking it to other forms of commerce,” said Mitch Lasky.Ted Livingston has argued that younger users are coming of age in a world where their portal to the Internet has been the smartphone, and they are more willing to try new forms of commerce and discovery.

“We view this as being a race to be the WeChat of the West,” Mr. Livingston, whose app is predominantly popular with young North American audiences, said in November. “For us, it’s a once-in-humanity great opportunity.”

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AppReview: Spider-Man Unlimited

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Additional Information:
Category: Action
Publisher: Gameloft
Price: Free

Specialty:
1. 1st Free Spider-Man Game
2. Play Story Mode With 5 Bosses
3. First Narrative Runner
4. Amazing Art Style
5. Consistence Release Of New Spider Men & Women
6. Super Smooth Graphical Animation

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Spider-Man Unlimited is the first mobile game which is free Spiderman game. This game is developed and published by Gameloft. It’s available in all popular platforms like Android, Windows Phone and iOS. So availability definitely have a contribution for its popularity.
Actually this game is great for Spider-Man lovers. Player will get a lot of fun by playing this game. In fact it barrows some of awesome elements from Puzzles & Dragons which give you a lot of fun and adventure.
Though normally runner games don’t have story but Spider-Man Unlimited has story. It has a story based on New York City. Some villains want to vanish Spider-Man from the universe. Spider-Man saves himself as well as New York City.
Another special feature of this game is Issues. Spider-Man Unlimited has issues instead of levels. These issues are based on different tasks. Every issues has single villain. So you have to face different and new villains each time you completed a single issue. Every issues has 25 missions.

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It has already been mentioned that Spider-Man unlimited is the first free Spiderman game. It’s also the first game which has so many spiders. You will get a lot of recreation for Spiderman comics. These are written by an experienced Spider-Man Comic writer. Can you believe it that you are getting comics in a running arcade game?
Super smooth graphic animation and awesome artistic interfaces can easily win your mind.
You just need to run and collect points. While you are running you have to pass
You can play in story mood, event mood and challenge your friends by scoring higher.
So guys don’t be late. It’s a free game. Check it out now. Enjoy!

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: SketchBook Express

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Special Features:
1. Full Screen Work Space
2. Multi-touch Navigation with a 2500% Zoom
3. Import Layer from the gallery on Camera or Device
4. 15 Brushes
5. Flood fill tool with brush
6. Smooth Brush Stroking
7. 4 Draw styles
8. Free transform tool
9. Color Wheel

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Description:
SketchBook Express is an awesome grade and painting app which is designed for beginners and professionals both. This app is developed by Autodesk Inc. It’s good for tablets. But also can be used in your smartphone. If your smartphone screen size is 4 inches or more than 4 inches, it will be perfect to use this painting app. In windows PC we see MS Paint which is really an awesome software for painting. SketchBook Express is like MS Paint for iOS and Android. Sometimes, it is better than MS Paint. SketchBook Express has several awesome drawing tools which are enough for your amazing painting experience. It has 15 preset brushes with flood fill tool. Free transform tool will help you to transform any object in current layer. You can also add text by add text option. You can share your drawing in DeviantART directly. DeviantART is the largest online social network for artists and art enthusiasts. Actually Autodesk SketchBook Express has so many tools for painting. It can’t be express how special this app is! You should practically justify it.
So don’t be late. Download this app for you and present you artist skills. This app is available on Android and iOS both.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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How Chat Apps Are Becoming As Important As Social Media

A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives.

Instagram comes out top in terms of sheer likes — despite a far smaller fan base. While the Instagram post makes mention that the song is available on McCartney’s website there is no URL so just a small fraction of those ‘likers’ may have actually taken action and listened to the song.

Facebook almost certainly got more attention — with traffic to Soundcloud, iTunes and its own video player — but the problem with posting updates to the social network is that Facebook’s own algorithm dictates just how many of McCartney’s fans will have seen it. There’s no way that it got served to all 6.2 million fans’ timelines unless McCartney’s team bought Facebook ad space.

The Power Of The Push Notification

Line does things differently, and McCartney’s post went out to his fans in two ways — via a public post and private chats.

The figures referred to above are from the post that McCartney’s account made to its Timeline, which — as the name suggests — is a Facebook-like chronological feed of public posts available within a dedicated menu inside the Line app. There, users see all updates from their Line friends and ‘official’ (corporate) accounts — like McCartney’s — which they have chosen to follow.

Line’s Timeline is governed entirely by each user without an algorithm, they only see items from people they follow and they can also block out accounts they wish to ignore. There is no way a brand can pay to plant their messages there, such as they can do on Facebook, Twitter and Instagram.

But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have gotten a push notification with the message and link to Soundcloud gives you an idea that it might well have been hugely effective.

Indeed, on Line, the Timeline post is just a bonus. Line said in 2013 that one-third of its registered users open their Timeline each month, and gauging the total reach of an official account on Line is impossible.

Writing for The Next Web back in 2013, I pointed out that chat apps like Line are a genuine threat to Twitter when it comes to advertising cash, and the Japanese company’s December acquisition of Microsoft’s MixRadio service has the potential to supercharge its appeal to artists and musicians worldwide once its proposed music streaming service goes live worldwide.

But Line isn’t the only chat app that is rivaling social networks. WeChat is becoming the de factor mobile internet in China — it is a must for any brands seeking to reach consumers there — while the same can be said of Kakao Talk in Korea, which is installed on over 90 percent of the country’s smartphones and also offers accounts for brands.

The appeal of chat apps for brands and advertisers won’t just be an Asian phenomenon in 2015, however.

Kik, an app that claims to have 80 percent of American’s youth on its service, recently let brands on to its platform, Snapchat is planning an Asia-style platform (and it just raised a truck load of cash). Even also-run Tango linked up with Spotify and offers a timeline-feature, while Rakuten-owned Viber introduced a platform for high-profile users in November.

And Facebook?

Facebook Messenger is a notable absentee from this list, but perhaps not for long. David Marcus — the former PayPal CEO who heads up Facebook’s messaging business — told Wired that he wants to “reinvent messaging between people and businesses.”

That will almost certainly mean a system just like Line’s, which allows companies to pay for an account which users can subscribe to for updates. A premium tier on Line grants companies support for two-way conversations, thus turning them into customer sales representatives, and Facebook may adopt that too.

As for WhatsApp, the chat app Facebook bought for $19 billion, it offers an SMS replacement service rather than a platform and its founders seem to have no plan to change that.

Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers.

If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them.

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AppReview: Civilization Revolution 2

Civilization Revolution 2

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Speciality:

  1. New Civilization
  2. New Leaders
  3. New Technology
  4. New Units
  5. New Wonders And Buildings
  6. Awesome 3D Graphics
  7. Scenario Challenges

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The Civilization games are always awesome. Specific classes of gamers are so much addicted to these classical games. Civilization Revolution 2 is one of them that is published and developed by 2K Games Inc. When civilization games in PC are at the top of popularity, then 2K Games Inc. brought Civilization Revolution 2 for mobile device. It’s now available in the popular platforms like iOS, Android and Windows. In iOS and Windows it’s not very new game. But For android users it’s a new game.

 

If you play this game, you will be addicted. A lot of fun and adventures are available in Civilization Revolution 2. Civilization Revolution 2 has come with new special features like new civilization, new leaders, new technology and units. It has awesome graphical interface, which helps you to get amazing gaming experience. You are strategy game lover or not, it’s not face. You will be lost in the game when you play Civilization Revolution 2. You can build the city with user suitable interface, awesome sound effect, 3D Graphics, new wonders and buildings. It has new leaders like Lenin, Lincoln and Bismarck etc. You can choose as your wish. By playing this game you can explore new cities, develop new technologies, build up the army etc. This allows you to win in many ways.
So don’t be late. Download and play this awesome game.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: Asphalt 8

Asphalt 8

Airborne is an awesome arcade racing game. It’s one of the most popular racing game which is available in Android, iOS & Windows Phone.

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Speciality:
1. Awesome Graphical Interface
2. High Quality Graphics
3. 56 New High Performance Car
4. Realistic Audio Immersion
5. New Wonderful Locations

Additional Information:
Average Rating: 4.5
Category: Racing
Publisher: Gameloft

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Airborne is one of the super popular arcade racing game for smartphone platforms. Availability in most of the popular Operating systems like iOS, Android and Windows Phone and Windows has made it most popular. It’s a great creation of Gameloft which is a great game making company. It has high definition graphical interface and awesome realistic audio immersion. Its performance is fairly well in all platforms. Smooth performance, awesome gaming control, unique features are really the reasons of its top popularity.

Asphalt 8 Windows 8

Airborne has awesome and new elements which help you to get an awesome racing experience. It has 56 new luxurious and high performance cars included Ferrari FXX, Lamborghini Veneno, Bugatti Veyron and Pagani Zonda R etc. First time I mean in the beginning you can’t play with powerful and high performance cars. You need play game and earn money. Slowly, you will get enough credit to unlock your expected cars. By this way you can unlock the best car. You can use turbo to boost your speed for a certain period. Even you can jump. Asphalt 8: Airborne’s jumping is really a great experience. It’s just awesome. Many gamers target to jump more than win the game. Yes obviously Asphalt 8: Airborne has a lot of fun. So don’t be late download this game on your smartphone, tab or windows 8/ 8.1 PC.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review: Star Cruises

Star Cruises

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Being in a luxury cruise is just about the best way to spend some high quality vacation days. Of course, in going about securing a reservation or just plainly keeping tabs on a specific cruise, it can get difficult. This is particularly what mobile apps such as the Star Cruises App is invented for. With such an app, getting in touch with a certain Star Cruise has never been easier. It has been designed to make the Star Cruises experience memorable and all the more convenient.

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The good thing about the Star Cruises app is that it somehow makes the booking part of the cruising experience very easy and very conveniently fast. One thing that the user will notice the moment the app is running is the ease and speed that it can process commands and just how much it is a breeze to go through. The interface is very user-friendly and, without a doubt, it can be used and operated by just about anyone who can use a phone or a tablet. One other thing that can be noticed is that though the interface is very simple and straightforward, it is still very stylish and never dull. Another great thing about this app is that it can be adapted for those who are not natural English speakers. It even has an enabled simplified Chinese content. Also, the user will have a lot of choices to avail of offers and promos as the app would be updated when discounts and promos are offered. Also, it is a very good place to look for other offers from other products as it now has enabled promotions for non-cruise products.

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But despite the Star Cruises App being a very great app for cruise enthusiasts and vacation-goers, it is not perfect. For one thing, it cannot be downloaded and installed by just about any kind of version of Android. It has to be a 4.03 version of the Android OS or above. Another little annoyance that could be gotten from this App is that the offers and bookings that it provides are exclusively for Star Cruises ships. Though this is understandable because this is an exclusive app from Star Cruises, there are some who would still appreciate being able to compare and contrast it with other cruises.
All in all, the Star Cruises App is just about everything that someone planning to be or is in a Star Cruise, could really enjoy. It gives the user ease from the booking to the updates and keeping track of the activities all throughout the cruise. Though it is not without any flaws, this gem of an app is still very useful for users who really appreciate convenience.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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How Even an App with Very Few Downloads Can Build a Successful Business

Developers need to look beyond downloads to build their app businesses.

On the outside this sounds like a great idea. A lot of successful app developers have been saying this for a really long time.

So what do they really mean by this?

How do you build a business without worrying about downloads?

95% of the app developers currently make money using one of the following strategies:

Monetizing with Ads – this is the most preferred medium of monetizing an app for app entrepreneurs. An app developer integrates an Ad Network SDK in the app and then the app entrepreneur is paid based on the number of views the ads receive.

Monetizing with In-App Purchases – In-App purchases have very quickly turned into a preferred medium to monetize the apps. A lot of app developers release a free app and limit the functionality, slow down progress or show annoying ads in their free app. If a user wants to get rid of these constraints or annoyances, the user can make a payment inside the app. A well-implemented in-app purchase actually works pretty well and can generate a decent amount of revenue to the app entrepreneur.

Monetizing with Paid Apps – This strategy is losing its appeal as more and more apps move towards in-app purchases as their preferred strategy to monetize apps.

All the three strategies mentioned above work decently well and in fact many app developers have made millions based on the in-app purchase monetization strategy.

But the problem with all the above strategies is that each one of the above strategy has a very specific requirement to be successful.

Succeeding with Current App Monetization Models

Ads – For an app entrepreneur to make serious money with ads, the app needs to have been downloaded at least 100,000 times. Also just getting downloads is not good enough. Most apps lose a majority of their users very quickly. They have low retention and engagement metrics. Since your revenues from ads depend on the number of sessions, if your app loses users or has low engagement then you are not going to make any money from your app. For example, I was recently helping a game studio market their apps. Although we were able to increase the number of downloads through ASO, Facebook ads and other medium, the retention rate of the games was really poor. The app was getting close to 3,000 downloads per day but it was losing 95% of the users by day 2.

In-App Purchases – This type of monetization is the most profitable but at the same time also the most difficult to get right. Even large companies are known to spend huge amounts of money A/B testing their in-app purchase workflows to try to increase the number of people making in-app purchases. This strategy also relies on specific types of individuals to make money. The real money through in-app purchases is made when a game is able to acquire users who are referred to as “Whales”. These are the people who spend large amounts of money to purchase virtual currency to rapidly progress through an app or a game. The truth is that most app entrepreneurs are just not sophisticated enough to identify the “whales” and nurture them to make big money.

Paid Apps – There is not much point discussing this strategy, as it is widely known that the whole app store is moving towards the freemium model where app entrepreneurs are looking for alternate ways to make money, rather than making money by charging people for downloading the apps.

Enter the Invisible Way To Make Money From Apps
That’s why has some company decided that this had to change and as a result started working with a few other entrepreneurs to create a business model which allowed app entrepreneurs with even low number of downloads to make good money.

We call this model the Invisible Business Model for Apps.

This business model basically makes it possible for app entrepreneurs with even low download counts to make some good money. The app entrepreneurs also do not need to worry about the ad networks, user engagement, retention and a whole lot of other issues plaguing other apps.

This business model is truely a game changer.

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