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How To Start A Successful App Business

The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great company. The app industry is highly competitive and consumers are increasingly distracted and fickle. A successful app, however, can provide a great deal of wealth for its creators and its developers.

Apps can be a very large profit center. Apple reported in 2013 that customers spent in excess of $10 billion in its App Store. Today, there are tens of thousands of app developers around the world working independently, with start-ups, or big established companies all trying to come up with the next big thing. The competition to develop a successful app is certainly fierce, and there is no guarantee that even a great idea that is executed well will catch on and bring financial success. Even though some apps have made their creators multi-millionaires, the great majority of developers will not strike it rich. The odds of making it big in this business are depressingly small. Less than one hundredth of one percent of the millions of apps that are available will benefit from any sort of financial success.

According to Forbes, the average app developer produces somewhere between three and five apps, each one bringing in an average yearly revenue of $1,125 on Google’s platform, and $4,000 a year on Apple’s. A diligent programmer with five apps can thus expect around $20,000 a year before taxes. That amount does not account for the money and effort invested in creating those apps. With such meager earning potential, it can be difficult to build a team of talented developers and to create advertising campaigns aimed at increasing product recognition and boost the number of downloads. And then there is outside competition. For every category and sub-category of app, there exist numerous options to choose from. Making yours stand out and be the one to gain traction can be hit or miss.

Rovio, the maker of Angry Birds, was touted to be worth $6 to 8 billion by analysts in 2012, but by October 2014 the company had planned to lay off 16% of its workforce. Many other apps have seen their valuations drop as users’ short attention spans and increasing access to new offerings make them passé in shorter periods of time. In 2013, TechCrunch published a study which showed that 80%-90% of all downloaded apps are used just one time before being deleted.
With that in mind, the best place to start is with a good idea. While this may appear obvious, nothing dies harder than a bad idea. There may be a flaw in the logic of the concept, or it may not be feasible when put to use in the real world. Improving and building upon existing ideas can also be lucrative. Many first movers have found themselves overwhelmed by better copies.

Once the idea has been fleshed out, a business plan should be thoughtfully written and followed. A clearly defined business plan or strategy does not have to be complex or overly imaginative. It should be easy to understand,well thought out and easily implemented to describe how the business will function, earn money and grow. A sound financial discipline with budgets, realistic deadlines, and cost-benefit analysis, is critical. Many successful apps are free to download and may generate revenue by offering in-app purchases or through hosting advertisements. Some app developers offer a free version and then allow users to upgrade to a more feature-rich premium version which they can download after purchasing.

Co-founders, employees, advisors, and equity investors all are members of a team being formed to operate and manage the company. Having outside advisors who can give good, unbiased advice will often help take the firm to the next level. Advisors should not be afraid to challenge and hold founders to a high degree of accountability. New employees should be talented and ambitious, but also be a good fit with the developing corporate culture.

For an app business, computer programmers and developers are vital to creating bug-free and reliable pieces of software that can be installed on a variety of popular platforms including iOS, Android, Microsoft phone, and Amazon Kindle. In addition, skilled designers that understand consumer psychology and what they demand are essential. The app must be intuitive, easy to use, and pleasing to look at. With so much competition, apps can’t just look good, they must look amazing. Branding and promoting the app in a unique and catchy way is important. Even if two or more companies offer basically the same service, individual apps can be differentiated by the design, look and feel of the interface and user experience.

Customers also demand that apps be easy to install and to use. People do not have the time or patience to learn how to navigate a complicated app or website when a competitor may offer a much more intuitive version. Keeping the app as simple as possible while conserving its usefulness and design features is key. It is also important to ensure that the app or site doesn’t force users into long, drawn-out sessions when time is of the essence. Making the interaction time-efficient and concise adds to the ease of use and overall user experience.

It starts with a good idea, followed by effective execution of a stand-out app, website, service, or product. By learning the lessons from winners and losers of the past, new startups can be better equipped to achieve success in an increasingly competitive environment.

Apps of all shapes and sizes are now commonplace, and the typical mobile device owner interacts with multiple apps on a daily basis. Some apps have ended up becoming runaway successes bringing in millions, or even billions, of dollars for their creators. These rags to riches success stories, it must be cautioned, are the exception and not the rule. The unfortunate truth is that most app developers will work very hard to create the next best thing while barely scraping by in a world of increasing competition and consumers with short attention spans.

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AppReview: Batman Arkham Origins


Batman Arkham Origins is an awesome Batman Series game. It has come with new fun and adventure.

Additional Information:
Category: Arcade
Publisher: Warner Bros. International Enterprises
Price: Free
Average Rating: 4.3
Batman Arkham Origins is a great game for Batman lovers. You can play with your Smartphone or Tab. Even a PC version of this game is also available. It is also available for play Station 3 and Xbox 360 game consoles. This great game is published and developed by Warner Bros.
In fact this game comes with a lot of adventures and funs. The Batman Arkham Origins is a little bit similar to Mortal Combat or Tekken. But Batman is Batman. It must have unique feature. At this point Batman Arkham Origins won’t disappoint you. After all you will enjoy this game. PC version of this game is really awesome. It’s somewhat different and you will enjoy A to Z.
You need to fight against the villain and your enemies. You will face deadly assassins and their thugs in Gotham City. By playing you will earn game currency and rewards. You can upgrade your Batman abilities by the currency you earned. Your Batman has to be most dangerous crime fighter in the universe. You will make your Batman most dangerous by upgrading its abilities. You can connect your mobile game to console version. Then you can unlock more exclusive features.
You can upgrade your Bat Suit by collecting Cowls, Belts, Batarangs, Capes and Armor in the city. Another awesome feature is Facebook integration. You can earn reward by connecting with Facebook and inviting your friends.
The control is awesome. You can easily play this game in touch screen. Just tap and swap, you will act like Batman.
PC version is somewhat different but more attractive with super graphical interface and realistic background sounds.
So you can play it both in your PC or Mobile. It’s free for mobile version. So start play it today, if you are a Batman lover.


Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation.

1. Not properly vetting and supervising your social media managers
Your social media managers are the face of your company online. With social media now driving almost a third of all referral traffic, it’s absolutely critical that those responsible for driving these referrals are up to the task.

While mistakes can’t always be avoided, we’ve seen too many examples of inexperienced, untrained or poorly supervised employees getting free reign of the company’s social media accounts.

2. Not responding appropriately to negative feedback
Negative feedback is going to happen. You can choose to ignore it, fight back or take it in stride. How you respond says a lot about your brand.

Some brands operate under the assumption that they can simply delete negative comments without repercussions. Others believe that ignoring negative or inflammatory comments is the way to go.

Rather than avoiding, why not use these situations as opportunities to shine? Respond thoughtfully and promptly to negative comments, and use them as opportunities to showcase your commitment to customer service.

3. Buying likes or followers
Buying fans or followers is risky business. Some brands still believe that padding their numbers by paying for fictitious fans is a harmless endeavor. But did you know that buying Facebook fans can actually hurt your brand by decreasing your overall reach?

Fake fans will never interact or engage with your page, signaling to Facebook that your content isn’t interesting or valuable to your audience. This leads to an overall algorithmic decrease in your post reach and visibility. You could also find your account being closed, banned or deleted should Facebook find out about your schemes.

It’s far better to focus on attracting real, interested fans who will engage with your posts.

4. Being a one-trick pony
Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide variety of content.

When you get hung up on posting the same types of content again and again, your followers will become less engaged and are more apt to think you simply don’t care about posting engaging content.

5. Promoting your products … constantly
There’s a time and place for promoting your business or products, even on social media. However, too many brands are still using social media as a channel for pushing their marketing message.

Social selling is all about building relationships and trust that will ultimately lead to sales. Don’t abuse the platform by using it as billboard or commercial. The 80/20 principle is a good rule of thumb: post engaging, high-value content 80 percent of the time and promote your products no more than 20 percent of the time. Better yet, think about how you can move your social media fans and followers into your online marketing funnel — then you never have to directly promote on social media.

6. Being inconsistent in use and messaging
Do you have a schedule for when and how often you post? Do you have a consistent voice that you use across all your social media profiles? Do your profile and cover photos convey what are you brand is about? How do you respond to negative feedback or criticism?

The best way to be consistent in your social media marketing is to have a strategy in place. This will include, among other elements, guidance about how and when you’ll use social media:

Guidelines for how to respond to negative comments
A frequently asked questions document that various team members can refer to. This will help ensure consistency in messaging.

7. Offering canned responses
Having a social media plan in place will help you to respond to questions and comments in a consistent manner. But the “cut and paste” method of responding to comments — particularly to criticisms — can lead to some pretty significant backlash.

While having prepared responses in place for commonly asked questions can certainly save you some time, use them with caution. Keep in mind that criticisms, negative feedback and specific questions should generally be met with thoughtful, personalized responses.

8. Spreading yourself too thin
Just because a social networking site exists doesn’t mean you have to use it. Spreading yourself thin by committing to too many networks can mean you’re not using any of them effectively.

Instead of spreading your valuable time and resources between eight sites, consider choosing the top five, three or even two sites that are the best match for your target market. It’s better to fully commit to a regular posting schedule on a few networks than letting many lie dormant.

Final thoughts
Avoiding these mistakes all comes down to ensuring your team is properly trained, using your resources wisely and responding to your fans and followers in a professional manner. When it comes down to it, treating your social media followers the same way you’d treat in-store customers or clients will help you avoid the worst of these mistakes.

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4 Types of Apps That Never Succeed

The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis.

While building a successful mobile startup is hard, there are these four types that will unfortunately never make it. Are you building one of them?

1. Apps that don’t solve a problem.
Every successful business ever built, let alone mobile apps, provides a solution to a problem that customers are willing to pay for. Some of the most successful businesses were built out of problems that the founders experienced and solved for themselves, and then went out and got product/market fit.

For example, Instacart was built out of a personal frustration that its founder experienced in buying groceries. The founder himself was the first customer of the app and then brought on his friends. The product/market fit was achieved when all of his friends and network continued to use the app regularly.

It’s not just about solving a problem, though. It is about whether your customers would be willing to pay to use your solution or shift from their existing solutions because you solved an intrinsic problem that no other app could do until now.

Apps that don’t solve a problem will never see the light of the day, let alone survive.

2. Apps with single founders.
You can find contradictory advice on this one, but I strongly believe in the power of two. If you pull out all the successful mobile app startups or businesses, you will find that there are hardly any that have a single founder.

This is not by chance, but by design. Single founders are often at a disadvantage. Starting a startup is extremely hard. You could try and build an app out of your knowledge, but you need support, often from a co-founder who has skills complementary to yours. If you’re an engineer, you need sales and marketing support or vice versa.

You also need someone with an interest in your product to brainstorm ideas and strategies with. You just cannot do that with friends and other people who have nothing at stake from the success or failure of your venture.

Paul Graham of Y Combinator considers “single founders” the number-one reason that kill startups.

“The low points in a startup are so low that few could bear them alone,” he says. “When you have multiple founders, esprit de corps binds them together in a way that seems to violate conservation laws. Each thinks ‘I can’t let my friends down.’ This is one of the most powerful forces in human nature, and it’s missing when there’s just one founder.”

3. Apps that are only incrementally better than competitors.
Did you face a problem while using a certain app and thought to yourself, “if only I could add this one feature, it would make the app a great success?”

People use certain apps out of habits, and the more they use them, the more they are part of an ecosystem. It’s not easy for them to get out of that and reestablish it on another one. Why should they then use your app just because it’s got an additional or two features? They would rather write to the current app developer with a request to add the features.

4. Apps that fail to communicate value proposition.
Assuming that you’ve built something that users want, there are many apps that just fail to convey their value to the user.

Can you, in just seven to 10 words, describe what your product is all about? If you cannot describe your app to your grandma, chances are, your customers will not get it. Not only do you need to communicate effectively, but also connect with your potential users at an emotional level, generating excitement and curiosity.

Work on crafting a compelling story about your app that can convey the value proposition in the simplest words to your user. Make sure you don’t fall into any of these types. Keep focused on the path to building a successful and sustainable business.

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3 Strategies for Winning In the Hyper-Competitive Market for Apps

Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail.

The failure rate of mobile apps is abysmally high. There is no guarantee even a mobile app with everything going for it will deliver the returns you are looking for.

This is a problem of plenty. Mobile app users have more than 1.4 available apps to choose from on Google Play and Apple’s app store. Unless your app delivers exceptional value to its target audience, it’s going to fail.

But that’s not enough. Even the best made apps fail, if they are not propped up with an effective marketing plan. If you think a well-made app will succeed no matter what, you’ve got it wrong. Here are three tips for boosting its chances of success.

1. Shout the loudest.
If you want your voice to be heard over other voices, what do you do? Shout the loudest! Think about it from the perspective of mobile apps. Your app is competing with plenty of other apps to get the attention of the same target audience.

It is marketing that will help your app break through the clutter, and become more visible to your audience.

Say you’ve developed an expense manager for families. Your app must becomes visible to this particular demographic. Your target audience needs to know your app caters to their needs and is available for download.

Use SEO and other Internet marketing tactics to attract traffic to this site. The more people you attract, the more your chances of building a targeted email subscription list. Once you build this list, create and implement an email marketing campaign that centers on your app.

Email remains the digital marketing channel that delivers the best ROI. But, don’t limit yourself to emails. Develop a multi-pronged marketing strategy that promotes your app across different mediums. And keep at it. Don’t stop. Your app must be seen by a large percentage of its target audience.

2. Trigger viral response.
Use social media to spread the word and trigger conversations around your app. Your app should be seen and heard. This is only possible by leveraging the immense potential of social media to build meaningful relationship with target app users.

Create social media profiles for your app on Twitter, Facebook etc. Build a list of followers that largely consists of your target audience. Engage with your followers by sharing content talking about the benefits of your app and anything else that you believe will convince them to use your app. This sets the stage for your app to go viral.

If your followers like the content you are sharing, they’re going to share it with their followers on social media. This means your app’s mentions have the potential of going viral. This will definitely help the app steal a march over its competitors.

3. Boost app credibility.
With so many people talking about your app , you improve its chances of being downloaded and used. If your app is good, people are going to leave positive ratings and reviews on the app page on the app store, its landing pages and on app review sites. This will boost app credibility.

People want to use apps that others are talking about, using and positively reviewing. We’ve talked about social media in the earlier point. Consumers trust social media recommendations; if your app comes well recommended by its users, there is nothing like it.

Better visibility, wider circulation and trust are three things that will get your app over the finish line, ahead of its competitors; and for this you must take the help of mobile apps marketing.

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AppReview: Age Scanner Prank

Special Features:
1. Scanning and Calculating Age
2. Specially Made for Fun

Additional Information:
Category: Simulation
Publisher: Highgic Lab
Price: Free
There are too many age scanner apps in android. But I’m describing you Age Scanner Prank which is developed and published by Highgic Lab. It’s a very new app which has been released on 11 January, 2015. If you love fun, this app can be your first choice as an age scanner app.
It works very simply. Age Scanner Prank simulates your age by using your finger print. You just need to put your finger on scanner panel and wait until completing the scanning process. User can see X-Ray laser beam scans your finger print. Then this app will analyze your finger print and give you the result.
At first I mentioned that this app is for fun. So its result won’t be correct. But you can be surprised by seeing its result. You can make a fun with friends and family members.
So if you want to use it for fun purposes, you can download it today from your favorite google play store. Here is the link:


Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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Why Apps for Messaging Are Trending

Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations.

“The most popular apps that sustain themselves day after day, month after month, at the top of the leader board, are messengers,” said Fred Wilson, managing partner at Union Square Ventures, a messaging app popular with young users. “That’s a reflection of what people do on their phones.”

He added, “Once they become full-blown ‘portals’ for mobile content and mobile commerce, we will really see how massive this opportunity is.”

The initial appeal of the apps is simple. They are faster to use than email, and they generally allow you to send text, links, video and photos to friends more cheaply than traditional texting services offered by wireless carriers like Verizon or AT&T.

The uses are multiplying, though. For example, people can discover other new smartphone apps and share them with their friends. On Snapchat, users can send money to one another inside the app. And Line, a messaging app popular in Japan, lets people pay for things at brick-and-mortar retail stores using Line Pay, the company’s payments service.
“Media and communication are converging,” said Jonah Peretti. “Some of what we’re all creating now will be a huge part of these messaging apps over the next one or two years.”

Now, 40 % of mobile subscribers in the United States use an instant messaging app on their phones at least once a month, according to data from comScore, a research firm. Globally, the use of mobile messaging apps grew 103 % during 2014, according to Flurry, a mobile analytics firm.

Some of the most popular options are Viber, which says it has more than 200 million monthly visitors; Line, Japan’s most popular messaging app, with 170 million users; and WhatsApp, the leading service, which has more than 700 million regular visitors.

For now, though, not all of the apps are generating big revenue. WhatsApp, which is owned by Facebook, reported just $10.2 million in sales in 2013. The revenue came from the small fraction of users who paid $1 to use the app.

Still, the valuations of many messaging start-ups continue to rise. In February, Rakuten, the big Japanese online retailer, bought Viber for $900 million. The next month, the Chinese e-commerce behemoth the Alibaba Group led a $280 million investment in Tango, valuing the nearly six-year-old start-up at about $1 billion. Facebook paid $21.8 billion for WhatsApp in February.
Many entrepreneurs see WeChat, the hugely popular Chinese service run by the Internet giant Tencent, as the ideal model for building a business in messaging. Released four years ago, the app now claims nearly 500 million monthly active users — who not only send image-laden messages, but play games and book car rides and plane tickets.

The rapid growth in messaging apps, some say, has been a response to the more public nature of popular apps like Twitter and Facebook, where status updates and posts are visible to the many rather than the few.

“It’s a much more intimate experience,” said Marissa Campise, a partner at SoftBank Capital, the venture arm of Japanese telecom giant SoftBank. “Messaging apps are smaller and less visible than the public networks and far more engaged and trusted. It often feels like a more controlled, real-time replacement for email,” she said.

Messaging users tend on average to pick up their phones several times an hour, Talmon Marco. That makes messaging apps an ideal place to introduce other offerings like games, virtual stickers or even physical goods.

Asia has been a particularly fertile breeding ground for expanding the uses of the apps. In 2013, for example, WeChat joined Xiaomi, the Chinese smartphone giant, to offer a limited quantity of the company’s newest phone for purchase on the chat app. Users could reserve and then buy the new smartphone entirely inside the WeChat app using Tenpay, the payments service owned by Tencent. Xiaomi said it sold 150,000 phones in less than 10 minutes.

The WeChat app is also one of the biggest hubs for Chinese consumers to find new mobile games. Last quarter, Tencent’s mobile games revenue alone was 2.6 billion renminbi, or about $420 million.

“They’re aggregating people’s attention and linking it to other forms of commerce,” said Mitch Lasky.Ted Livingston has argued that younger users are coming of age in a world where their portal to the Internet has been the smartphone, and they are more willing to try new forms of commerce and discovery.

“We view this as being a race to be the WeChat of the West,” Mr. Livingston, whose app is predominantly popular with young North American audiences, said in November. “For us, it’s a once-in-humanity great opportunity.”

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AppReview: Spider-Man Unlimited


Additional Information:
Category: Action
Publisher: Gameloft
Price: Free

1. 1st Free Spider-Man Game
2. Play Story Mode With 5 Bosses
3. First Narrative Runner
4. Amazing Art Style
5. Consistence Release Of New Spider Men & Women
6. Super Smooth Graphical Animation


Spider-Man Unlimited is the first mobile game which is free Spiderman game. This game is developed and published by Gameloft. It’s available in all popular platforms like Android, Windows Phone and iOS. So availability definitely have a contribution for its popularity.
Actually this game is great for Spider-Man lovers. Player will get a lot of fun by playing this game. In fact it barrows some of awesome elements from Puzzles & Dragons which give you a lot of fun and adventure.
Though normally runner games don’t have story but Spider-Man Unlimited has story. It has a story based on New York City. Some villains want to vanish Spider-Man from the universe. Spider-Man saves himself as well as New York City.
Another special feature of this game is Issues. Spider-Man Unlimited has issues instead of levels. These issues are based on different tasks. Every issues has single villain. So you have to face different and new villains each time you completed a single issue. Every issues has 25 missions.

It has already been mentioned that Spider-Man unlimited is the first free Spiderman game. It’s also the first game which has so many spiders. You will get a lot of recreation for Spiderman comics. These are written by an experienced Spider-Man Comic writer. Can you believe it that you are getting comics in a running arcade game?
Super smooth graphic animation and awesome artistic interfaces can easily win your mind.
You just need to run and collect points. While you are running you have to pass
You can play in story mood, event mood and challenge your friends by scoring higher.
So guys don’t be late. It’s a free game. Check it out now. Enjoy!

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: SketchBook Express

Special Features:
1. Full Screen Work Space
2. Multi-touch Navigation with a 2500% Zoom
3. Import Layer from the gallery on Camera or Device
4. 15 Brushes
5. Flood fill tool with brush
6. Smooth Brush Stroking
7. 4 Draw styles
8. Free transform tool
9. Color Wheel

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SketchBook Express is an awesome grade and painting app which is designed for beginners and professionals both. This app is developed by Autodesk Inc. It’s good for tablets. But also can be used in your smartphone. If your smartphone screen size is 4 inches or more than 4 inches, it will be perfect to use this painting app. In windows PC we see MS Paint which is really an awesome software for painting. SketchBook Express is like MS Paint for iOS and Android. Sometimes, it is better than MS Paint. SketchBook Express has several awesome drawing tools which are enough for your amazing painting experience. It has 15 preset brushes with flood fill tool. Free transform tool will help you to transform any object in current layer. You can also add text by add text option. You can share your drawing in DeviantART directly. DeviantART is the largest online social network for artists and art enthusiasts. Actually Autodesk SketchBook Express has so many tools for painting. It can’t be express how special this app is! You should practically justify it.
So don’t be late. Download this app for you and present you artist skills. This app is available on Android and iOS both.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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How Chat Apps Are Becoming As Important As Social Media

A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives.

Instagram comes out top in terms of sheer likes — despite a far smaller fan base. While the Instagram post makes mention that the song is available on McCartney’s website there is no URL so just a small fraction of those ‘likers’ may have actually taken action and listened to the song.

Facebook almost certainly got more attention — with traffic to Soundcloud, iTunes and its own video player — but the problem with posting updates to the social network is that Facebook’s own algorithm dictates just how many of McCartney’s fans will have seen it. There’s no way that it got served to all 6.2 million fans’ timelines unless McCartney’s team bought Facebook ad space.

The Power Of The Push Notification

Line does things differently, and McCartney’s post went out to his fans in two ways — via a public post and private chats.

The figures referred to above are from the post that McCartney’s account made to its Timeline, which — as the name suggests — is a Facebook-like chronological feed of public posts available within a dedicated menu inside the Line app. There, users see all updates from their Line friends and ‘official’ (corporate) accounts — like McCartney’s — which they have chosen to follow.

Line’s Timeline is governed entirely by each user without an algorithm, they only see items from people they follow and they can also block out accounts they wish to ignore. There is no way a brand can pay to plant their messages there, such as they can do on Facebook, Twitter and Instagram.

But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have gotten a push notification with the message and link to Soundcloud gives you an idea that it might well have been hugely effective.

Indeed, on Line, the Timeline post is just a bonus. Line said in 2013 that one-third of its registered users open their Timeline each month, and gauging the total reach of an official account on Line is impossible.

Writing for The Next Web back in 2013, I pointed out that chat apps like Line are a genuine threat to Twitter when it comes to advertising cash, and the Japanese company’s December acquisition of Microsoft’s MixRadio service has the potential to supercharge its appeal to artists and musicians worldwide once its proposed music streaming service goes live worldwide.

But Line isn’t the only chat app that is rivaling social networks. WeChat is becoming the de factor mobile internet in China — it is a must for any brands seeking to reach consumers there — while the same can be said of Kakao Talk in Korea, which is installed on over 90 percent of the country’s smartphones and also offers accounts for brands.

The appeal of chat apps for brands and advertisers won’t just be an Asian phenomenon in 2015, however.

Kik, an app that claims to have 80 percent of American’s youth on its service, recently let brands on to its platform, Snapchat is planning an Asia-style platform (and it just raised a truck load of cash). Even also-run Tango linked up with Spotify and offers a timeline-feature, while Rakuten-owned Viber introduced a platform for high-profile users in November.

And Facebook?

Facebook Messenger is a notable absentee from this list, but perhaps not for long. David Marcus — the former PayPal CEO who heads up Facebook’s messaging business — told Wired that he wants to “reinvent messaging between people and businesses.”

That will almost certainly mean a system just like Line’s, which allows companies to pay for an account which users can subscribe to for updates. A premium tier on Line grants companies support for two-way conversations, thus turning them into customer sales representatives, and Facebook may adopt that too.

As for WhatsApp, the chat app Facebook bought for $19 billion, it offers an SMS replacement service rather than a platform and its founders seem to have no plan to change that.

Asia’s messaging apps have been around longer, and thus most have more mature business models that generate income by connecting brands with consumers, in addition to other non-marketing revenue streams such as games and stickers.

If 2014 was the year that the West wised up to the potential of messaging apps, then 2015 is the year that they’ll get smart and make money from them.

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