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hong kong app development - 5. page

App​​s的价值

如Apps进不了Apps排行榜的话,那么App​​s的价值在哪里。

而其实Apps的核心价值是在于「解决问题,满足需求」
最近Apps的市场已进入成熟期。整个Apps市场区分了两大类Apps. 一种是功能单纯的Apps,只有在手机上运作即可,如工具类及游戏类等。另一种是需与外界系统整合,如网上购物,叫车等等。而两种模式所需考虑的因素等都各有不同。
第一类Apps近年在市场上分别推层出新,但大部分都被先行的开发者抢占了市场位置什至难以超越先行开发者的优势。但当第一类Apps作为主导时,有些开发者便会把目标瞄准到第二类Apps。但在缺乏商业操作经验的情况下需花不少心力研究及开发。

第二类Apps主要与外界系统合作,需考虑的因素及网络公司需考量的差不多,但还需要研究如何提高该Apps的Market Share
第一类在市场上成功的Apps以独立开发者居多,第二类通常是有规模的公司,双方在体型上来看有不少程度的差异,但如果能找到一个互利合作的基础,应该能做出不错的成绩。
虽Apps的核心价值是在于「解决问题,满足需求」,但在人类世界中,不是只有商业价值。当Apps开发者看到一些问题,便会开发相关Apps解决昔日无法解决的问题,或是因为跨区、跨国的限制,需要去面对,但无法解决的新问题,例如交通、天气、防范犯罪、救灾、食品安全、社群协力等不胜枚举。除了商业利益外,还有太多问题需要有智慧的人类来解决,解决那些生活上的很难用钱解决的问题。

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如何评价APP的好坏

现时电话APP使用范围繁多,什至不同类型的活动及公司都开发其专用APP。以用于吸引潜在顾客的兴趣及提升知名度等。但最近有一杂志附了一则关于APP的造价不再的文章。
「App接案大杀价 百万杀到剩五万」
http://realblog.zkiz.com/greatsoup38/43624

香港现在的APP的造价不再像之前天文数字般高。而文中提及除了业内竞争,主要还是归咎于「行销效益不佳」。令企业开始冷静审视APP的重要性。

但到底怎样评定一个APP的优劣?
很多人都认为「下载量」能明显反映出APP的优劣,但发现原来下载量只不代表全部。

有一部分APP下载后使用数次后就不会再被开启。即使是收费APP也好,下载1个月后使用人数都会降至5%以下。
而评定APP的优劣便要根据开发者或企业希望如何回收对APP的投资。而重点更不是著重于下载数及使用率。
简单来说,评估APP的优劣要考虑的因数主要素数如下:

以上提及的因数并不代表能适用于每个APP。但重点在于以上因素以长期式活动的观点来评估APP的优劣。

而一个成功的APP关键并不在于多少人下载,而是多少使用者在下载后会开启并愿意继续使用及浏览该APP的资讯。

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手机App在饮食业的应用

美国的iFoodie是饮食业手机App应用的经典例子。

Shashank Bhatia 与 TechAhead合作,创造了一个非常简单的移动应用“iFoodie”。iFoodie能为餐厅製作电子餐单,并让客人透过它来点菜,请求侍应协助,结账等。

客人只需要使用iFoodie扫描餐厅内的QR码,餐厅的菜单便会自动下载到用户的手机上。iFoodie程序更能通用于任何协作餐厅,不用用户下载每家餐厅的手机应用,十分便利。

iFoodie利用了云端技术,可减少应用程序的等待时间,提高顾客的满意度,甚至能让顾客拥有个性化的电子餐单。

该应用程序使点单程序更方便有趣,餐厅也不需要额外投资任何硬件。只需QR码和客人的手机,便能为客人提供不一样的用餐感受。更甚者,能为餐厅节省人力资源。

iFoodie所提供的服务全都是最基本:点餐、找侍应帮忙、结账。但是却提供了不一样的用餐体验。比起传统,iFoodie让客人「自力更新」。

在香港,在繁忙时间用餐,我们总是要等很久才能开始点餐。宝贵的吃饭时间浪费了在「等待点餐」上,加上肚子已经很饿,迟迟未有饭吃,让人不耐烦之馀,也影响对餐厅观感。

iFoodie这类app十分适合香港繁忙的生活节奏,自动化的用餐程序能为香港人节省不少时间呢!而且香港智能手机非常普及,人人一机在手,要引入这类App也不是难事。

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IPhone 6 蓝宝石屏幕

疑似Iphone6 蓝宝石屏幕,是真是假?

影片前半段主要是介绍,后半段作出了一连串的屈曲和防刮测试。

经过一连串测试,屏幕依然完好,可见它的防刮能力的确了得。这对经常把电话与硬物放在一起的用户来说,是个好消息。

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IFANCL App诞生

FANCL有了自家的手机应用程式了!会员购物时无需携带会员卡,并能掌握个人购物记录,有助理财。iFANCL App为会员带来了便利的购物体验,相信这个App将为FANCL带来更多的新会员呢。

 

iFANCL详情:http://www.fancl-hk.com/landing/iFANCL_launch_201306.asp?Type=memberzone

 

 

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : Open Rice

Open Rice is one of Hong Kong’s most revered apps that reviews restaurants and recommends everything food related in this ever moving city. Online, people are invited to review restaurants with their own personalized username and then review the restaurants with detailed reviews rating them with smiley faces that range from delicious to vomit worthy. The website and app is highly popular among the local Cantonese people and foreign expats alike. As Hong Kong isn’t as spread out as most cities, it’s easy to navigate the search fields of: location, restaurant type, budget and ratings.

As most large cities have a wealth of food bloggers, although peppered in Hong Kong, there are not many of note. There are more popular food and travel Instagrammers than famous bloggers. In that absence, that’s where the beauty of OpenRice App arrives. On the app, one can follow certain food reviewers that use OpenRice to double as their blog. The HK app development team probably was planning their design around the fact that many people would be using this app almost like a food blog. Reviewers can rant and rave about restaurants with tens of thousands of readers, who can act as their following. In the world of Mom & Pop restaurants, which is famously Hong Kong, this can make or break the business. OpenRice also allows submitters to even add their own restaurant if they haven’t found it yet to review!

Another bonus of the OpenRice app is that it has location based search terms. So if opened while walking in Central, the app will tell you the nearest available places based on your search criteria. While Hong Kong isn’t a large place, this app makes it extremely handy to find somewhere to eat. The app developer must have taken into consideration the popularity of the website, which shines UX.

Open Rice is also famous for advertising and marketing schemes when it comes to businesses working with the Hong Kong app and website. Available to the advertising teams are front page marketing, pop up ads when opening the app and downloadable coupons and vouchers for customers to use at certain restaurants. With the days of Groupon, who offers dirt cheap deals and cuts the business financially, OpenRice can help improve important reviews that can influence business while still increasing sales with restaurant coupons.

OpenRice, both the website and app, have become highly influential players in the Hong Kong F&B marketplace. The ease of which to navigate the app in both Chinese and English leaves many customers without wanting more as all food locations can be included. Unparalleled in this thriving city, OpenRice app brings the ease of finding a place to eat based on budget, reviews and location. The app development team was able to create a beautifully designed app that functions as well. By being able to find any restaurant within walking distance and using location based services, OpenRice allows personal insight into the Hong Kong app market.

Apps development - Openrice(4) Apps development - Openrice(3) Apps development - Openrice(2) Apps development - Openrice(1)

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

the entertainer app1 theentertainer3

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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