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开发APP前准备

近期智能手机兴起的关系,有很多人都想开发新APP,有人只有idea或demo。但大多数人对于做App还是比较缺少了解,而做APP原因主要因为App很流行,认为能从中获利。因而有想法便行动,但忽略了市场推广等很多事前工作。

1.项目调查

很多人做APP都缺少前期调查及研究,例如定位,目标对象等。每个项目的前期调查非常重要,包括市场,对手,技术,国内外情况及发展史等基本上都需要调查了。而完成后便会变成该项目的专家。

调查形式很多,问卷调查时增设礼品,一般不会花费大量成本。但对收集用家意见却很有帮助。能在开发中参考用家的心理,想法以及顾虑等,更能在开发中配合用家需求改善。增加APP的成功率。

2.加强宣传

很多人不太着重宣传,由于开发前缺少了解,而市场上却存在大量同类型产品,被超越只是时间问题。而同类型APP中较突出的在于愿意宣传,宣传能带吸引潜在用户等好处外,还能避免用户因缺乏新鲜感而放弃。

宣传能吸引潜在合作伙伴,一般找合作伙伴的公司较愿意找有品牌知名度的,因及知名品牌合作,能有效提升自身知名度,这却是实在而明显的好处。再者,宣传可打压竞争对手,大力扰乱对方,吸引客户注意力,增加对方销售难度。所以,别盲目相信自己,多做宣传却有很多好处。

3.多实战,少看成功例子

当有一群人成功后会宣传自己,经过媒体报导后显得神乎其技,却迷惑了一些渴望成功的人,令他们有无穷想像空间。但其实很多成功人士不会坦白在开发时遇到的问题及困难等。

Apple成功之处在于愿意花费时间及成本等于宣传上。所以别迷信成功人士的说法,别人不会说出成功所需的经验及技巧,只会告诉成功结果。

4.差异性产品

犹太人的黄金法则说成熟市场里只有22 %赚钱的,另外78%不赚钱的,App市场里,过5000万用户的App只有二三十个,占比例22%。很多人只是一时兴致,最后只是不上不下浪费时间。

获得成功,本来就很难,要突出就要有差异性。现在单纯做一个普通App已经没什么前途,关键在于产品差异性在哪里,有哪一点能吸引传媒,用家等。不同目标对象及行为特征都可以用作差异性产品的特点。

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Apps 如何融入创意?

智慧型手机崛起,除了传统的广播、平面、电视之外,手机上的App行动行销已成一股趋势。 App具备连网与多媒体特性,除了更能跟消费者互动,还可置入产品宣传,达到一举数得的效果。到底App行销有哪些成功案例值得效法?其中有什么需要注意的撇步吗?

提供服务,广告只能当做「顺便」
手机App的使用者可决定保留或删除该App。跟据市场表现可以发现优秀的App重点是「服务」。调查所知手机App分为「实用」与「有趣」两种。如能融入使​​用者的习惯,被移除的机率将大大降低。市场充斥很多「一分钟App」,即使能吸引下载安装,也难逃被移除的命运​​,就是因为置入太多广告与产品讯息等商业成份较多,结果惹人嫌恶。

持续保持App更新

品牌App最明显分别是,常以专案发包,仅做单次宣传活动。但往往是为了某项特定活动等而制作。但缺点是活动截止或推广期一过,App就会停止更新,只能活动时间内吸引下载量。若想推出代表性App,更新频率是重要一环,资讯不但要时常更新还要紧贴时间,才能一直吸引目光减少被移除的机会。

若想长远发展App,应把App发展放入行销计划中,并由独立部门全权负责;各种宣传活动也需要流程与规划安排,保持消费者使用App的持续度,才能增加曝光机会,也帮品牌带来效益。

机会只有一次

品牌App对使用者来说,几乎等于品牌化身;从介面及设计、操作等都影响对品牌感受。如为求快速上架,而事后发现App有功能不齐全、画面粗糙等问题。不但无法发挥成效,还会有反效果,影响形象。

由此可知,推出成功的品牌App并不容易,但亦有许多可遵循的要点。研究过程的确需要时间调整及思考,但若肯花些心思构想,探讨App怎样符合客户需求?如何设计更贴近品牌精神?若设计完善,后续带来的效益将远远超过想像!

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App 7大成功要点

每天都有应用程式(App)出现,但要成功吸引注意却是一门学问。跟据美国Quantcast研究,每100万个iOS或Google Play内的App中,只有1,000个应用程式的用家能超过5万。而近日却有人网上分享App 7大成功要点。
1. 实用简单为主
开发商要留意App功能是否实用、简单。介面是否简洁、清楚。并能针对性地解决用家所重视的问题。
2. 「假门」探真相
若想接触到实际用家,可采用「假门计(Fake Doors)」或以「低价抢先享受」等宣传。透过分析页面浏览量、比例,了解市场走势及去向等。
3. 免费吸引下载
付费APP足以打消下载意欲。免费App增加吸引度,吸引他们下载程式,了解程式内容。
4. 广告透明
过多广告及有强迫性质等功能,容易减低用家兴趣。尽量令广告透明化,如利用使用介面下的空间,不影响用户使用过程。
5. 介绍简洁有力
要吸引用家在众多App中留意你的程式,介绍和截图必须简洁有力地说明优点。介绍需提到如何切合用家需要,而截图要以实例具体说明用处。
6. 高传播性有助吸客
如App具有朋友参与功能,每个用家都能开拓自己的社交网络,App 能接触到的市场就愈大。再者,App的功能亦可连接到社交网站,加强传播力。
7. 更新过密
有数据显示,每次要求用家更新,用家人数一定下跌。如在推出APP后想改进功能,应尽量控制短时间内避免更新。

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手机App在饮食业的应用

美国的iFoodie是饮食业手机App应用的经典例子。

Shashank Bhatia 与 TechAhead合作,创造了一个非常简单的移动应用“iFoodie”。iFoodie能为餐厅製作电子餐单,并让客人透过它来点菜,请求侍应协助,结账等。

客人只需要使用iFoodie扫描餐厅内的QR码,餐厅的菜单便会自动下载到用户的手机上。iFoodie程序更能通用于任何协作餐厅,不用用户下载每家餐厅的手机应用,十分便利。

iFoodie利用了云端技术,可减少应用程序的等待时间,提高顾客的满意度,甚至能让顾客拥有个性化的电子餐单。

该应用程序使点单程序更方便有趣,餐厅也不需要额外投资任何硬件。只需QR码和客人的手机,便能为客人提供不一样的用餐感受。更甚者,能为餐厅节省人力资源。

iFoodie所提供的服务全都是最基本:点餐、找侍应帮忙、结账。但是却提供了不一样的用餐体验。比起传统,iFoodie让客人「自力更新」。

在香港,在繁忙时间用餐,我们总是要等很久才能开始点餐。宝贵的吃饭时间浪费了在「等待点餐」上,加上肚子已经很饿,迟迟未有饭吃,让人不耐烦之馀,也影响对餐厅观感。

iFoodie这类app十分适合香港繁忙的生活节奏,自动化的用餐程序能为香港人节省不少时间呢!而且香港智能手机非常普及,人人一机在手,要引入这类App也不是难事。

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App Review : SodaCard App

One of the hottest new apps on the Hong Kong market is the SodaCard app. SodaCard is a rewards company that works with different restaurants and establishments around Hong Kong that provides rewards to customers based on their visits to each place. All Soda cards and the app are complimentary and are designed to be used at affiliated establishments to provide loyalty rewards. The customer receives points per check in with the app which provides location based services for checking in. The rewards are different at each establishment and being able to cash out the rewards is different as well.

For instance, if the customers have checked in and received a certain amount of points, there are different rewards with each establishment and a different reward system. Notably, it is easy to understand that with the more points collected the bigger the reward. For instance, Hokkaido Dairy Farm, whom is a restaurant member of the SodaCard App, offers milk teas, lunch sets and snacks as their rewards. It is to be noted that the SodaCard app only requires customers to check in at the establishments and does not require purchases.

The SodaCard app has checkin points available near a point of sale where the customers are encouraged to take a physical card or use their phone app to take a picture. Both foreign and local establishments have decided to get this app and help contribute to their business as well as the entire Hong Kong F&B market. The Soda app has been developed to drive brand loyalty and awareness in the region and it seems to be a success so far.

The SodaCard team created a sleek and sexy Soda app that keeps the customer engaged and visually pleased. The app is easy to access and streamlined so there is no questioning when it comes navigation. The app is delivered in Chinese or English and the app design is flawless in either language.

AppDevelopment_SodaCard(2) AppDevelopment_SodaCard(3) AppDevelopment_SodaCard(4) AppDevelopment_SodaCard(5)

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

the entertainer app1 theentertainer3

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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Why Your Company Should Create a Business App

– IT drives Sales

* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers

– Increase Customer Engagement

* Keeping your audience engaged has never been easier by the Push notification message

– Instant Enrollment

* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code.

– Custom Branding

* Can be a huge differentiator, especially if you’re in a non-digital field.

– Quicker Customer Support

* Real time communication and data availability can assist experts in providing quick support

– Work the way you live

* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work.

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