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Internet Giants Race to Faster Mobile News Apps

US tech Giants are Turning to the news in Their Competition for Mobile Users, Developing new, Faster Ways to Deliver content, the Benefits for Struggling BUT REMAIN Unclear Media Outlets. Mobile “Drives so much traffic” Because many People Start Their Day reading news on a Phone or Tablet. Several new Apps Hope to Capitalize on That by attracting news Readers and the Advertising Dollars They Bring.

Facebook Launched ITS “Instant Articles” Earlier this year in partnership with a Number of Media Organizations to Provide Access to the news 10 Times More Quickly, through social Media Infrastructure ITS, than MOST news Websites do. And Google is Said to be Preparing a similar system in partnership with Twitter to allow Mobile Users to fully load an article on Their Phone in a fraction of a Second, compared with 10 seconds Nearly Today.

The Rapid Development of the news has Managing Director Mobile Products Demonstrates How the new battleground for tech companies seeking to Keep Users Within Their Ecosystems, where They CAN reach Them with More Products, Services and Advertising. “There’s a big Competition for Mind Share,” Americans Spend an average of Three Hours per Day on Mobile Devices, compared to just over Two Hours on PCs. Mobile Advertising is surging. North American Mobile ad Spending is set to Jump to $ 61 Billion by 2018 from $ 19.7 Billion Last year. A new Model? The Moves are Giving Media companies Incentives to make Their Products More Mobile Friendly.

The New York Times Will allow Access to 30 free Articles per Day on Apple News, for instance, compared with 10 per Day for Readers who go to the Daily’s Website or news Application. BUT it Remains Unclear WHETHER THESE new Apps Will Help Organizations Find a lasting news Economic Model to Survive the Digital age. ACCORDING to the Pew Research Center, Daily US Print circulation is down 19 percent over the Past Decade and Print Advertising has fallen More than 60 percent. In combatting That Decline , WHETHER news Organizations have to go after to Decide on Their Own Digital Readers or to Team up with tech Firms. In THESE new Apps, the Publishers Appear to have Chosen the Latter. For Both Apple and Facebook, news Publishers Will be Able to Keep 100 percent of ad Generate Revenues They Themselves and 70 percent of the Revenue from ads sold by the tech Platforms.

For now, the Agreements look Pretty Favorable to the Publishers. BUT the Long-Term Impacts REMAIN Unclear, ESPECIALLY as to How the Partnerships Will Affect the Digital Subscriptions or purchases of Individual Articles Previously sold Directly by the Media Outlets. A New York Times Spokesman Said it is “Important to Ensure That The Times is available in a Wide Variety of places where People Find Their news and information,” Noting That the Daily CAN be Accessed through Services SUCH as Flipboard, Microsoft’s MSN News or Google Play Newsstand. Krum agrees, Saying news Organizations need to Adapt to the Ways Consumers Access the news Today. “It’s much More Casual” than in the Past, SHE Said. “It’s not like going to buy a newspaper anymore. The newspaper has to Find you.”

http://www.ndtv.com/world-news/internet-giants-race-to-faster-mobile-news-apps-1225838

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Apps make life easier, and more fun

It’s the marketing slogan that has become a maxim for daily life in the tech age: There’s an app for that.
Apps – short for application – are downloaded programs that have become a staple of smartphones and tablets, turning what were little more than novel gadgets into photo studios, portable offices, vast libraries and video game consoles.
And, despite a stereotype of technophobia, older adults are also starting to embrace them. A study released in April 2014 by survey group Nielson, said 51 percent of cellphone owners over age 55 have a smartphone. Another study released by the same firm in July 2014 said, on average, that age group was spending 21 hours a month across 22 apps.
Locally, more than a few residents have incorporated apps, from the whimsical to the practical, into their everyday lives.
Some people said one app that has been helpful from a productivity standpoint is Office Lens, a free app that is part of Microsoft’s suite of programs. The app allows someone to take a snapshot of posters, whiteboards or documents – even at an angle – and it will automatically straighten and crop them into usable images.
People used it several times at conferences and to snap a picture of programs from events he/she’s attended with his/her friends.

http://www.gvnews.com/news/apps-make-life-easier-and-more-fun/article_aeb88d12-5efe-11e5-9882-4b7ebbc08774.html

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People now spend more time using apps than watching TV

Mobile apps are taking over — but, really, are you surprised?

A new report from Flurry says people are spending more time in mobile apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. That time in mobile apps is up from 139 minutes in 2014 and 126 minutes in 2013, and that doesn’t include time spent in mobile browsers.

The report also notes it’s difficult to quantify how much of that time spent on apps overlaps with time spent on TV, since lots of people use their phones while watching TV. And while apps are making headway, TV usage isn’t decreasing. while apps are making headway, TV usage isn’t decreasing.

Meanwhile, mobile users have been trained to pay for content, according to the report. Games have traditionally dominated the top-grossing charts of app stores.And with a growth in sales from in-app purchases, traditional media companies could “move its content to apps and stream it over-the-top, charge consumers for it through the App Stores, and still make money from ads,” the report concludes.

Flurry’s data comes at the cusp of the new Apple TV announcement. At Wednesday’s Apple event, CEO Tim Cook said the television experience has been static while mobile innovation has flourished. His response is a simple vision: “We believe the future of television is apps. In fact, this transition has already begun.” With the Apple TV’s new OS supporting apps and an App Store for third-party apps, users can stream content from Netflix as well as shop and play games.

With new features like these, one thing is clear: The future of television means more than just watching television.

http://mashable.com/2015/09/12/time-on-mobile-apps/#qQ.Eq8Sb0Pkj

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The Importance of User Experience for Mobile Apps

Today, mobile application development technology is evolving at a very shocking pace. However, in a market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project.

User experience is becoming an increasingly crucial feature when it comes to the digital landscape. It defines how the user feels and thinks about your product from his or her own perspective. It is about making something valuable, easy to use and effective for your target market.

Therefore, there is a need to adopt a user-centered approach to mobile application development that gives emphasis to the needs of target users. Improved UX translates into several key benefits for the companies that provide it, and here are some of them:

1. Loyal User Base :

Everyone has the experience of using an app with lots of bugs and errors, complexities, frustrating interactions and unexpected behaviors. The truth is that, a poorly designed application reduces customer loyalty. Users won’t have a high tolerance for unstable applications and nothing can turn them away faster than a bad first impression. You may not be able to foster a lasting relationship with users.

2. Reduce Support Costs :

A well-designed app can save you money and time. Consumers regularly struggle with simple issues that solutions can easily be found on a well-designed app. Mobile applications give customers a way to not only find solutions but to connect with your business 24/7, irrespective of where they are. They can offer direct personal calls with sales people, access to a help desk, live chat and even provide on-going support to customers.
3. Increased Customer Satisfaction :

Customer satisfaction is one of the keys to running a successful business. Success in any industry is often measured by the number of satisfied customers. The better experience you provide for your clients, the more satisfied they will be – and the opposite is true. The worse experience you create for your customers, the more frustrated they will become with your offering. They will rarely recommend your product to their friends and relatives. The same applies to mobile applications.

The most common reason why users might abandon or delete an app is poor user experience. If an app can’t provide a positive first impression, it is probably going to frustrate users and it is likely going to be deleted.

4. Increased Sales :

A well-designed app will have increased traffic, transactions, and conversations. These apps will attract and keep more clients who will buy more products and leave positive feedback. Happy customers often spread the word to their friends and families. Users won’t share your app if it fails to meet their expectations. They also review your application online, which plays an important role in convincing other potential users to download the application. Also, the reviews reflect the current user satisfaction with the application. Remember online reviews is a trusted sources of information, and building trust with users is a key component in ensuring that more people download and use the app.

5. It Gives You an Edge Over the Competition:

It is nearly impossible to stand out in a crowd of well over a million. It is important that your app stands out from the rest. However, making your product stand out in a saturated market is not as easy as you think.While there are a lot of tricky gimmicks that you can try to make your app noticeable, you need to involve the user from the beginning in order to succeed. You have to make sure your item is user-friendly – before anything else. Users are attracted to apps that can provide them with what they really want.

 

http://www.business2community.com/mobile-apps/importance-user-experience-mobile-apps-01321326

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36% of Smartphone Owners Use Messaging Apps, Says Research

Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage.
Those are among the more popular types of apps that smartphone owners are using, according to a recent study.
Specifically, these messaging apps are most popular among young-adult users, the survey says, It notes that 49% of smartphone owners ages 18 to 29 use these apps. While 41% use apps such as Snapchat or Wickr which automatically delete sent messages after a short time. Including adult respondents, the survey says 36% of smartphone owners reported using those mobile messaging apps, while 17% said they used temporary messaging apps like Snapchat and Wickr.
Mobile messaging apps, for the first time, were separated into a different category from cellphone texting in the survey. Results reflect the larger growing trend of mobile use among consumers for Internet access and connecting with their friends. In fact, according to the survey, 85% of adults are Internet users and 67% use smartphones.
Writing in the official Pew Research Center report, Maeve Duggan writes:
“These apps are free, and when connected to Wi-Fi, they do not use up SMS or other data. Furthermore, they offer a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter.”
At the same time, small business owners can hardly abandon social media. Sites like Facebook continue to reach millions so small business owners can’t go wrong continuing to focus on them to reach clients and potential clients. While the social media platform’s popularity has leveled off since 2012, it is still a major platform for reaching general consumers, the Pew Research Center explains.
“Facebook remains the most popular social media site,” the report notes. It adds that 72% of online adults use Facebook. At the same time these Facebook users are highly engaged, with 70% saying they access the platform on a daily basis.
Also worth highlighting: The proportion of online adults who use Pinterest and Instagram has doubled since Pew started tracking social media platform adoption in 2012. Some 31% of online adults use Pinterest compared with 15% in 2012. While 28% use Instagram versus 13% in 2012.

 

36 Percent of Smartphone Owners Use Messaging Apps, Says Research

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Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app.

Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with mobile sales up by 27% in Q4 last year and climbing.

So what do brands need to do to gain agility in the mobile marketplace and increase conversion rates in an increasingly competitive market?

The shift in attitude has been monumental and the app market has grown exponentially over the last few years, with some of the largest companies on the planet depending on it.

Google’s recent statement that it has changed its algorithms to begin indexing mobile apps means that whereas before a click would definitely lead to a specific browser page, now it can lead to the appropriate part of an app, which massively reduces friction, creating a friendlier user experience.

When you consider that 89% of consumer media time is spent in apps, it is easy to see that if a brand is able to engage with a customer in app, then there will be greater loyalty when compared to doing so within a browser.

People constantly refine the number of apps on their device, compared to the vast swathes of pages they open within their browser, so having an app is often a mark of loyalty and signals that it’s a key step on that consumer’s path to purchase.

With this in mind, to a loyal customer, an in app advertisement is going to go a lot further than a standard banner ad on a web page. For the brand, getting it right will mean greater engagement, higher spend and brand advocacy through recommendation via social media and word of mouth.

Despite this, apps are an often overlooked resource. Although mobile browser optimisation is crucial, the technological similarity to desktop means that marketers are already well versed in honing their web pages and collecting data.

Native mobile apps however, are developed from the ground up and are hard-coded, requiring app developers to modify them ahead of marketers re-submitting them to app stores. However, marketers can take the following steps to begin optimising their native apps:

The personal touch. Use data to pinpoint specific consumers with user-defined in-app offers and preferential content based on multi-channel user-level profiles that combine information from every channel and touch point.

Optimise the experience. The effectiveness of app pages can be split tested to see what works best. The ability to swap in content in real-time will give more accurate and versatile results. Creativity is key as minor changes, such as the colour and shape of a buy button, could drastically affect conversion rates.

Dynamic data collection. Integrate tagging to your apps. By collecting data from app usage you can analyse it alongside other channels at the user level to gain nuanced insight to the consumer.

Forward-thinking marketers are increasingly realising that native app optimisation will pay dividends further down the line.

A smartphone screen is the first thing someone looks at in the morning, and the last thing they see at night, so it is essential that marketers get to the heart of what the consumer wants.

By using effective testing practices, clever use of data and subsequently delivering a personalised user experience in app, it’s possible to radically boost conversion rates.

The future of marketing is rooted in delivering tailor made experiences across every channel and touch point, be that on desktop, a connected TV or on mobile. Mobile apps are simply the next gold mine that marketers are sitting on, while waiting for the next stop in the consumer journey to become a reality.

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How to Market Web Apps Online

market-web-apps

With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch.

In the tech industry, there are already existing websites that are dominating the web in providing great content (blog posts, reviews, guides) to people they want to target.

If you’re a web app site owner, there are tons of things that you need to consider not to get behind from the competition and still attracting sales from your targeted customers.

In this post, I’d like to share a few tips on how you can market your tech-related website.

1.Choose a good hosting provider

If you’ve been blogging for quite some time now, you already know that a good hosting provider will positively impact your website in terms of providing life time website experience to visitors.

Server errors and issues brought by a bad hosting provider are some problems that you may encounter if you choose not to invest your money in a good hosting.

If you’re using WordPress, you can choose any of the listed hosting provider sites here. Find one that is most recommended (proven to provide high quality services) but is still affordable to pay in a monthly or yearly basis.

2.Publish useful content

It doesn’t mean that you are not a techy person, you can’t write any posts related to technology or web apps. In fact, a simple research on the most common problems faced by non-techy people (e.g. senior citizens) and sharing how to solve them in your blog posts could already be considered as a useful content.

A good example of a useful app-enabled accessories website is Appcessories. It consistently publishes news, reviews and resources about the latest tech-related accessories for niches like health, fitness & sport and cameras.

A list post like this is a one good example of content that requires only a small amount of time and effort to research and write about.

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How to Spread the Word About Your App

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Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don’t require any spending at all. How to put that strategy in place?

From the period before you launch your app to after it goes on the market, here are six important marketing strategies. While they may require time and perseverance, they involve little or no money:

1.Make your press kit pop. Your press kit should include information about the problem you’re solving, but not enough detail to completely give the product away. Key components include a high-resolution logo, sample design screens, an app icon, a press release, a microsite and a teaser video. Make sure you have a fantastic name and icon for your app that’s catchy and connects with the audience instantly. The first paragraph of the app description should be your selling pitch and app store screenshots should be customized to attract your customer.

One of the most under-rated, but highly effective strategies is app store marketing. Because a lot of people browse with keyword searches, select your keywords wisely by researching successful competitors.

2.Build an enticing microsite. These two to three page website aggregates all the information about the product. While a lot of downloads will come directly through app stores, a huge amount of traffic is driven through the web. For example, the Path app‘s microsite homepage greets visitors with the tagline: “Private messaging and sharing with friends and family” directly above a sign-up prompt at the top of the page. This is designed to hook new user as soon as they hit the landing page, before they’ve gotten all the information they need on the app.

3.Create a teaser or giveaway campaign. Build a teaser or giveaway offer into your microsite and invite people to share their email address to stay updated on when your app launches. This helps build a database of people interested in your app. For example, a teaser videothat came out before an app called Analog Camera came out last month, offered demos of how the app would work without going into a full explanation or revealing the release date. Instead the video lead you to a microsite with the message: “Sign up and you’ll be the first to know when Analog Camera launches!” — a clever way to gather potential customers early.

4.Keep content fresh. Do this by creating a blog linked to your microsite. This is important because blog posts are indexed by Google. Keeping your content fresh will drive a lot of inbound traffic to your website. You can also make your presence cohesive on social media platforms like Twitter, Facebook, Linkedin, Digg and Stumbleupon by sharing your blog posts with an active audience. Always think about how your content can be of value to a follower. For example, Angry Birds’ social media strategy includes sneak peeks of new game levels and versions, special offers and real-life examples of people enjoying the game.

5.Build hype. Once your app is ready to be submitted to the app store, be sure to set a release date and plan publicity around the launch.

Get in touch with tech blogs and publications likely to write about your product. Personalize your email with links to the press kit and microsite. If you haven’t heard from them in a week, send a reminder. If they did not cover your product initially, reach out again after your launch with download statistics and customer testimonials.

Some popular sites like 148 Apps, App Advice and Macworld can help spread the word about your app. After it launches, write to them for a review of your app. There’s a large audience that reads recommendations online when deciding what to download.

6.Ask customers for feedback. The more positive the ratings are for your app, the better chance it has of being downloaded. That’s why it’s worth it for you to build a code into your application asking users to rate it. Make sure to include contact information at the end of your app description or use a software development kit such as Appsfire to let people send feedback from a notification inbox. You can then reach out to unhappy users, resolve their issues and ask them to leave a rating on the app store if they were satisfied. Converting unhappy users to happy ones will improve your ratings.

The main investment in these tactics is your time, persistence and creativity. Armed with these three qualities, you can get over a million eyeballs for your app in a very short time.

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Top 5 Tools for Multi-Platform Mobile App Development

We all know how bothersome multi-platform mobile app formatting can get. Each platform is unique and exhibits different features, capabilities and behaviour. But then, multi-platform apps are truly “in” today, so you as the developer, need to find solutions to develop the best cross-formatted apps, without emptying up all your resources on developing for just a couple of platforms at one time.

Fortunately for you, there are some really great multi-platform developer tools in the market today, using which you can easily achieve your aim. Here is a list of the top 5 dev tools for cross-formatting mobile applications.

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1. RhoMobile

RhoMobile offers Rhodes, which is an open-source framework based on Ruby. This permits the developer to create native apps, spanning over a stunning range of OS’ and smartphones. The OS’ include Android, Windows Mobile, Symbian, iPhone and RIM, which pretty much covers it all.

The framework supplied by RhoMobile is such that you only need to code once. This code can be used to build apps for most of the major smartphones. Native apps are great for working with available hardware, so your job gets done with ease, speed and accuracy.

RhoMobile also offers developers RhoHub, which is a hosted development environment, and RhoSync, which can be employed as a standalone server to keep all the app data current on the users’ handhelds.

iOS and Android App Your one-stop service IT partner
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2. PhoneGap

PhoneGap, which won great acclaim at Web 2.0 Expo San Francisco’s 2009 Launch Pad event, is an FOSS environment that allows developers to create apps for Android, Palm, Symbian, BlackBerry, iPhone, iTouch and iPad devices. This platform uses standard web development languages such as HTML and JavaScript.

PhoneGap allows the developer to work with device hardware features such as accelerometer, GPS/location, camera, sound and much more.

PhoneGap additionally offers an Adobe AIR app and also online training courses to help the developer access native API’s and build mobile apps on its own platform.

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3.Appcelerator

The Titanium Development Platform from Appcelerator, which incidentally has a formidable fan following in Twitter, aids the development of native mobile, tablet and desktop apps via web programming languages such as HTML, PHP, JavaScript, Ruby and Python. It now powers over a 1,000 native apps per month. The best thing about Titanium is that if gives users easy access to over 300 APIs and location information.

Additionally, Appcelerator also offers customizable metrics for actions and events. Apps can be totally hardware-based and all app data can be stored either in the cloud or on the device.

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Image Courtesy MoSync.

4.MoSync

MoSync, yet another FOSS multi-platform mobile app dev SDK tool, is based on standard web programming. This SDK offers the developer integrated compilers, libraries, runtimes, device profiles and other useful tools. While support for JavaScript, PHP, Ruby, Python and such other languages is planned, MoSync now includes Eclipse-based IDE for C/C++ programming.

MoSync offers support for several types of OS’, including Windows Mobile, Android, Symbian, Moblin and even a mobile Linux distro. Support for the iPhone OS andBlackBerry will be coming soon, after the release of MoSync 2.4.

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5.WidgetPad

WidgetPad is a collaborative, open-source environment for development of smartphone apps. This program uses standard web technologies, such as JavaScript, HTML5 and CSS3.

Included in this platform are source code editing, collaboration, debugging, project management, versioning and distribution. WidgetPad, which is now in private beta, can be used to create apps for the iOS, Android OS and WebOS.

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Top Three Inbound Marketing Strategies for Mobile Apps

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we’re pushing the idea of mobile to the limit. But then I look at the numbers:

  • There are currently 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are one billion smartphones existing in the world, and that number is growing.

2 Huge Markets - The growth in iOS and Android apps over the past 4 years

Whoa.

There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.

In this post, I share the top three most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile.

Inbound marketing wins in mobile

The opportunity to connect deeply with consumers through inbound marketing has never been larger than it is today, and mobile is fueling a huge amount of the growth. When it comes to apps, all you need to know is this: apps have already surpassed the web when it comes to consumer time-spent, and are second only to time spent watching television.

Time Spent in Mobile Apps Now Rivals Time Spent with Television - a multi-year comparison chart 1. Be social

By this point, we should all understand how important social is to any good marketing strategy. However, when it comes to mobile, social is just what we do as humans. We text and email like crazy. We ride the bus and check Facebook. We Instagram our lunches and Tweet our random observations while standing in line at Starbucks.

These days, to be mobile is to be social. This means that social is a perfect venue for conversations about your mobile app’s offerings. Let’s take a look at two of social’s leaders and how they can be used for mobile purposes.

Twitter

A while back, Nike ran a Twitter-focused experiment to introduce a new mobile app they’d created. They proactively shared their content and the app with likely consumers who were sharing their athletic activities on Twitter. The results astounded them. Their two week experiment yielded:

  • Over three clicks per outbound Tweet
  • A doubling of the positive ratings and reviews in the app store for their app
  • As many downloads from the Twitter campaign as their largest paid channel

Although Nike is a large company, the results of their campaign fascinating at any level. The last part is the most interesting: they received as many downloads from their social “experiment” as  they did through their largest paid channel. The ROI was extraordinary.

Facebook

It’s impossible to talk about the social landscape without bringing up Facebook. For mobile, Facebook can be incredibly important. For certain categories of apps (movies, tv, games, news, and others), connecting with Facebook drives a massive increase in revenue and engagement from users. Take a look at the data from some of the most popular apps who have integrated a Facebook login.

Engagement & Monetization Data from Popular Apps with Facebook Login

Facebook isn’t necessarily the best option for every app developer, but when it’s done well, it’s clear that integrating Facebook into your app can really improve your results.

2. Tell your own story

Consumers generally surf and search for apps from within the app store. As such, making sure that you’ve optimized your app store presence is absolutely crucial.  Getting discovered by a large audience of interested customers can be as simple as:

  • Selecting the right name
  • Investing in a compelling and memorable icon
  • Experimenting with categories and keywords, and
  • Testing and optimizing your app’s description (social proof in the description itself works wonders – take a look at the description that document signing app SignNow has crafted)

You must own your presence in the app store and also make it another channel for telling your app‘s story. Most app developers gloss over many of the important details that can affect downloads for an app. It’s important to not let the app store tell your app’s story for you. If you do, you’ll be missing out on a large marketing opportunity.

The app store is only one place to tell your story. Using your website and other channels to share why people use your app and what problems you’re solving is an increasingly powerful method of enabling app discovery, and it also makes your app seem more “human.”

Because apps are so exceptional at providing task-oriented solutions in small consumable packages, journalists and bloggers are actively searching for apps they can share with their audiences. The largest tech blogs and app review sites routinely drive as many installations as a feature in the app store. Take the time to produce content and information that will appeal to journalists and share your story in enough detail that they’ll discover your app and want to learn more. For a great example, take a look at how the small team behind Chewsy has shared their unique take on restaurant and dish reviews with publications like Forbes.By sharing your story with these outlets, it’s likely that your downloads will increase.

3. Court your audience of fans from day one

It should be clear that you want to own your story and tell it in the app store and elsewhere. However, there is another, more powerful route – having your customers tell great stories about you. Not only is this personally gratifying (nothing’s better than hearing from a customer that you’ve developed something that delights them), but word of mouth is incredibly effective. Consumer studies continue to show that recommendations from the people we know are trusted the most for the average consumer.

Data on the Most Trusted Advertising Sources for Consumer Decision-Making

Now, how do you get your fans to go tell their friends and say good things in public?

For many web businesses, this is an incredible challenge because there’s no centralized source for customers to share their thoughts. For mobile apps, that’s not the case – the app stores give you a great venue for this in the form of the ratings and reviews sections.

But how do consumers get to the app store to review your app? Despite the existence of easy opinion-sharing venues most customers don’t speak up.In fact,it appears that less than 0.1%of downloads result in a rating or review in the app store. Most consumers need a nudge – a reminder that they can share their thoughts and opinions.

This is why you should be proactively connecting with your customers from day one. If your app has a returning audience it means that there are people who are a fan of what you’ve built. Those customers are highly likely to share their fandom with the world, if you make it easy for them to do so.

The wonderful thing about developing apps is that you can use them as a direct channel to talk with your customers. Reaching out to your biggest fans inside your app, and connecting more deeply with them is a powerful strategy for increasing customer loyalty and motivating a group of evangelists.

Connecting with your audience of fans certainly increases the number of customers leaving great reviews for your apps, but it’s about more than just reviews. It’s about the recognition that we walk around with our smartphones all day long.

When we take a look at our phone in a meeting or open it at dinner, we’re around others, introducing them to apps we love. By communicating closely with your customer base, you can massively change your awareness and download trajectory. We’ve talked with a number of developers who can map their adoption geographically. Word of mouth, in the real world, is a major inbound channel for mobile which every app developer can influence in a meaningful way.

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