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36% of Smartphone Owners Use Messaging Apps, Says Research

Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage.
Those are among the more popular types of apps that smartphone owners are using, according to a recent study.
Specifically, these messaging apps are most popular among young-adult users, the survey says, It notes that 49% of smartphone owners ages 18 to 29 use these apps. While 41% use apps such as Snapchat or Wickr which automatically delete sent messages after a short time. Including adult respondents, the survey says 36% of smartphone owners reported using those mobile messaging apps, while 17% said they used temporary messaging apps like Snapchat and Wickr.
Mobile messaging apps, for the first time, were separated into a different category from cellphone texting in the survey. Results reflect the larger growing trend of mobile use among consumers for Internet access and connecting with their friends. In fact, according to the survey, 85% of adults are Internet users and 67% use smartphones.
Writing in the official Pew Research Center report, Maeve Duggan writes:
“These apps are free, and when connected to Wi-Fi, they do not use up SMS or other data. Furthermore, they offer a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter.”
At the same time, small business owners can hardly abandon social media. Sites like Facebook continue to reach millions so small business owners can’t go wrong continuing to focus on them to reach clients and potential clients. While the social media platform’s popularity has leveled off since 2012, it is still a major platform for reaching general consumers, the Pew Research Center explains.
“Facebook remains the most popular social media site,” the report notes. It adds that 72% of online adults use Facebook. At the same time these Facebook users are highly engaged, with 70% saying they access the platform on a daily basis.
Also worth highlighting: The proportion of online adults who use Pinterest and Instagram has doubled since Pew started tracking social media platform adoption in 2012. Some 31% of online adults use Pinterest compared with 15% in 2012. While 28% use Instagram versus 13% in 2012.

 

36 Percent of Smartphone Owners Use Messaging Apps, Says Research

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Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app.

Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with mobile sales up by 27% in Q4 last year and climbing.

So what do brands need to do to gain agility in the mobile marketplace and increase conversion rates in an increasingly competitive market?

The shift in attitude has been monumental and the app market has grown exponentially over the last few years, with some of the largest companies on the planet depending on it.

Google’s recent statement that it has changed its algorithms to begin indexing mobile apps means that whereas before a click would definitely lead to a specific browser page, now it can lead to the appropriate part of an app, which massively reduces friction, creating a friendlier user experience.

When you consider that 89% of consumer media time is spent in apps, it is easy to see that if a brand is able to engage with a customer in app, then there will be greater loyalty when compared to doing so within a browser.

People constantly refine the number of apps on their device, compared to the vast swathes of pages they open within their browser, so having an app is often a mark of loyalty and signals that it’s a key step on that consumer’s path to purchase.

With this in mind, to a loyal customer, an in app advertisement is going to go a lot further than a standard banner ad on a web page. For the brand, getting it right will mean greater engagement, higher spend and brand advocacy through recommendation via social media and word of mouth.

Despite this, apps are an often overlooked resource. Although mobile browser optimisation is crucial, the technological similarity to desktop means that marketers are already well versed in honing their web pages and collecting data.

Native mobile apps however, are developed from the ground up and are hard-coded, requiring app developers to modify them ahead of marketers re-submitting them to app stores. However, marketers can take the following steps to begin optimising their native apps:

The personal touch. Use data to pinpoint specific consumers with user-defined in-app offers and preferential content based on multi-channel user-level profiles that combine information from every channel and touch point.

Optimise the experience. The effectiveness of app pages can be split tested to see what works best. The ability to swap in content in real-time will give more accurate and versatile results. Creativity is key as minor changes, such as the colour and shape of a buy button, could drastically affect conversion rates.

Dynamic data collection. Integrate tagging to your apps. By collecting data from app usage you can analyse it alongside other channels at the user level to gain nuanced insight to the consumer.

Forward-thinking marketers are increasingly realising that native app optimisation will pay dividends further down the line.

A smartphone screen is the first thing someone looks at in the morning, and the last thing they see at night, so it is essential that marketers get to the heart of what the consumer wants.

By using effective testing practices, clever use of data and subsequently delivering a personalised user experience in app, it’s possible to radically boost conversion rates.

The future of marketing is rooted in delivering tailor made experiences across every channel and touch point, be that on desktop, a connected TV or on mobile. Mobile apps are simply the next gold mine that marketers are sitting on, while waiting for the next stop in the consumer journey to become a reality.

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How to Market Web Apps Online

market-web-apps

With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch.

In the tech industry, there are already existing websites that are dominating the web in providing great content (blog posts, reviews, guides) to people they want to target.

If you’re a web app site owner, there are tons of things that you need to consider not to get behind from the competition and still attracting sales from your targeted customers.

In this post, I’d like to share a few tips on how you can market your tech-related website.

1.Choose a good hosting provider

If you’ve been blogging for quite some time now, you already know that a good hosting provider will positively impact your website in terms of providing life time website experience to visitors.

Server errors and issues brought by a bad hosting provider are some problems that you may encounter if you choose not to invest your money in a good hosting.

If you’re using WordPress, you can choose any of the listed hosting provider sites here. Find one that is most recommended (proven to provide high quality services) but is still affordable to pay in a monthly or yearly basis.

2.Publish useful content

It doesn’t mean that you are not a techy person, you can’t write any posts related to technology or web apps. In fact, a simple research on the most common problems faced by non-techy people (e.g. senior citizens) and sharing how to solve them in your blog posts could already be considered as a useful content.

A good example of a useful app-enabled accessories website is Appcessories. It consistently publishes news, reviews and resources about the latest tech-related accessories for niches like health, fitness & sport and cameras.

A list post like this is a one good example of content that requires only a small amount of time and effort to research and write about.

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AppReview: Five Nights at Freddy’s

There are just a few people on the internet by now that has never heard or played Five Nights at Freddy’s. Sure, it is originally a point and click game for PC’s and even consoles, but Five Nights at Freddy’s has gained a lot of attention from being playable in cellphones and tabs too. It has gained so much popularity though its gameplay is very straightforward and even downright simple. Garnering so many fans from so broad a demographic, this game has gone on to merit two sequels to the original game a testament to the success of this simplistic yet very likable game.

Five nights is a scary game where the player works as a night watchman for a pizza place not that different from a regular Chuck E. Cheese. All one has to do is get through five nights of being in the guard’s quarters. There is one kicker thought at night, the haunted animatronics of the pizza place move and become murderous.

More than anything, the game five nights at Freddy’s succeeds at being one thing-scary. It is, at its very core, a horror game. There is not much that can be said about it except that it is just a bunch of clicking.It does fit in well to the goal of the game though- checking the security cameras for the activities of the scary animatronics and conserving electricity to survive the night.

The game gives a great portrayal of the creepiness that comes with a job of being a night watchman. People have loved the simplicity of the operation of the game and the fact that it is not as complicated as other horror games. That said, the game’s not being complicated most certainly doesn’t mean not complex. Yes, there is a background story to the game. There are a lot of things that happen on and off screen and some that one would just have to be very observant about to know more. In this, the game succeeds by not pretending to be
anything more than what it is- a scary point and click game.
Though there are some detractors, this game still proves to be a very worthwhile endeavor for its creator as it delivers exactly what it promises chills down the player’s spine. This type of game may bore others but for those open-minded and adventurous, this is one that should never be missed.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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AppReview: Clash of Clans

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Once upon a time in a clearing in a magical forest – these words are very familiar to the millions of players worldwide that are hooked unto the popular mobile game Clash of Clans. This game has been topping the lists of most popular mobile games all over the app stores.
For the few people who have never heard of this game, it is a form of real-time strategy game that involves building and training units for battle, all the while keeping a form of working economy and a constant striving to compete and team up with other players all over the world.
One thing that people can attest with this game is that it is very addictive. It is a great game for casual gamers who just want to while away a few idle hours as well as for those hardcore mobile gamers who like strategy and fantasy games.

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Clash of Clans is a fantasy based game- meaning the theme is set in a magical kingdom-type of place and just about all of the units and characters is either medieval or magical. What ultimately makes people come back to this game is the fun and unique kind of gameplay that it offers for players of mobile games. It combines the action of popular real time strategy games with the time-based progress of mobile and Facebook games like Farmville. One other great point of this game is that it is online and people can interact and team up with each other to compete with others in “clan” wars. The graphics also present a slightly cartoony yet stylish and even fantastic kind of feel to the game. Though the game mainly has to do with fighting, the cheerful and even cute profiles of the characters enable the game to be good for all ages.

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Though the game has its ups and downs as a strategy game, it prevails as an online of absolute fun. There really is a reason that people get addicted to such a widely popular game. Yes, Clash is one of those games wherein spending money on it can give one an advantage, but opting not to shell out a single cent can be just as fun. All in all, Clash of Clans is one game everyone and anyone can enjoy and love.

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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13 steps to perfecting your app optimization

When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting.

Our purpose isn’t generating app-page traffic, but instead making sure your app is discovered by relevant, loyal users who will not only visit the app page but continue to install your app and use it on a regular basis. It’s not about traffic, it’s about conversion.

In other words: to truly optimize your app store page, you need to pay close attention to various aspects that will come into play during a potential user’s visit. The following list details the key steps in creating a creative, compelling and informative experience that will do just that:

Keyword research

Most organic traffic to your page will be the result of a simple App search, so give it all you’ve got.

App description

Potential users don’t know or care about keywords. They want the app asking permission to access their most sensitive information to be serious and smart. Don’t write text that might suggest otherwise.

App logo

When potential users scroll and examine different options, your icon is the first thing they notice. You have to stand out.

Screenshots

just like you would never use a bland, simple banner, don’t let such a crucial part of your app page become boring and predictable. Use screenshots to tell a story.

Video trailer

Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.

Competitive research

It’s always good see what the current standard is, and then do something completely different to become an Appstore superstar.

Reviews and 5 starts rankings

Users expect you to be ready with an answer in an hour, so if there are loads of reviews consider assigning a staff member to stay on top of it.

App Name

Only the first characters of your chosen title will be visible to users, so make it short and sweet.

Category

Your chosen category gives potential users a better sense of what your app does, and allows them to find you in a relevant search.

Price

If your app is on sale, make it part of your PR plan as well, and get featured on an “apps gone free” post.

Localization

There’s no “one size fits all” in ASO. Include local phrases, slang and cultural references to match each specific location.

Analytics

It’s a trial and error business. The saying “if you don’t try you will never succeed” was never more fitting.

For app developers to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away.

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3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users

Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app:

Getting new users
it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know where to focus ad dollars. Getting this data can be a challenge when an app store is in the way.

Inspiring users with great experiences
Once your viewers have downloaded your app, what parts of the app are the most useful to them? Where do they find value? Viewers who understand and value the experience the app offers are more likely to stick with it.

Getting users to come back
On-screen push notifications are a great tool to let users know that your app has something new to share—perhaps a new trailer or other video—but half of all mobile users disable push notifications. Notifications grab a user’s attention, but not everyone likes that.

Marketers recommended that brands deep-link their app content, so that they benefit from search engine traffic. It’s a great way to get people to return to the app. Also, video providers can benefit from inserting milestones to measure how much of a video is viewed. Just because a video is located in an app is no reason to skip useful analytics.

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How To Start A Successful App Business

The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great company. The app industry is highly competitive and consumers are increasingly distracted and fickle. A successful app, however, can provide a great deal of wealth for its creators and its developers.

SUCCESSES IN THE APP BUSINESS, RISK AND REWARD
Apps can be a very large profit center. Apple reported in 2013 that customers spent in excess of $10 billion in its App Store. Today, there are tens of thousands of app developers around the world working independently, with start-ups, or big established companies all trying to come up with the next big thing. The competition to develop a successful app is certainly fierce, and there is no guarantee that even a great idea that is executed well will catch on and bring financial success. Even though some apps have made their creators multi-millionaires, the great majority of developers will not strike it rich. The odds of making it big in this business are depressingly small. Less than one hundredth of one percent of the millions of apps that are available will benefit from any sort of financial success.

According to Forbes, the average app developer produces somewhere between three and five apps, each one bringing in an average yearly revenue of $1,125 on Google’s platform, and $4,000 a year on Apple’s. A diligent programmer with five apps can thus expect around $20,000 a year before taxes. That amount does not account for the money and effort invested in creating those apps. With such meager earning potential, it can be difficult to build a team of talented developers and to create advertising campaigns aimed at increasing product recognition and boost the number of downloads. And then there is outside competition. For every category and sub-category of app, there exist numerous options to choose from. Making yours stand out and be the one to gain traction can be hit or miss.

Rovio, the maker of Angry Birds, was touted to be worth $6 to 8 billion by analysts in 2012, but by October 2014 the company had planned to lay off 16% of its workforce. Many other apps have seen their valuations drop as users’ short attention spans and increasing access to new offerings make them passé in shorter periods of time. In 2013, TechCrunch published a study which showed that 80%-90% of all downloaded apps are used just one time before being deleted.
KEYS TO A SUCCESSFUL APP BUSINESS
With that in mind, the best place to start is with a good idea. While this may appear obvious, nothing dies harder than a bad idea. There may be a flaw in the logic of the concept, or it may not be feasible when put to use in the real world. Improving and building upon existing ideas can also be lucrative. Many first movers have found themselves overwhelmed by better copies.

Once the idea has been fleshed out, a business plan should be thoughtfully written and followed. A clearly defined business plan or strategy does not have to be complex or overly imaginative. It should be easy to understand,well thought out and easily implemented to describe how the business will function, earn money and grow. A sound financial discipline with budgets, realistic deadlines, and cost-benefit analysis, is critical. Many successful apps are free to download and may generate revenue by offering in-app purchases or through hosting advertisements. Some app developers offer a free version and then allow users to upgrade to a more feature-rich premium version which they can download after purchasing.

Co-founders, employees, advisors, and equity investors all are members of a team being formed to operate and manage the company. Having outside advisors who can give good, unbiased advice will often help take the firm to the next level. Advisors should not be afraid to challenge and hold founders to a high degree of accountability. New employees should be talented and ambitious, but also be a good fit with the developing corporate culture.

For an app business, computer programmers and developers are vital to creating bug-free and reliable pieces of software that can be installed on a variety of popular platforms including iOS, Android, Microsoft phone, and Amazon Kindle. In addition, skilled designers that understand consumer psychology and what they demand are essential. The app must be intuitive, easy to use, and pleasing to look at. With so much competition, apps can’t just look good, they must look amazing. Branding and promoting the app in a unique and catchy way is important. Even if two or more companies offer basically the same service, individual apps can be differentiated by the design, look and feel of the interface and user experience.

Customers also demand that apps be easy to install and to use. People do not have the time or patience to learn how to navigate a complicated app or website when a competitor may offer a much more intuitive version. Keeping the app as simple as possible while conserving its usefulness and design features is key. It is also important to ensure that the app or site doesn’t force users into long, drawn-out sessions when time is of the essence. Making the interaction time-efficient and concise adds to the ease of use and overall user experience.

THE BOTTOM LINE
It starts with a good idea, followed by effective execution of a stand-out app, website, service, or product. By learning the lessons from winners and losers of the past, new startups can be better equipped to achieve success in an increasingly competitive environment.

Apps of all shapes and sizes are now commonplace, and the typical mobile device owner interacts with multiple apps on a daily basis. Some apps have ended up becoming runaway successes bringing in millions, or even billions, of dollars for their creators. These rags to riches success stories, it must be cautioned, are the exception and not the rule. The unfortunate truth is that most app developers will work very hard to create the next best thing while barely scraping by in a world of increasing competition and consumers with short attention spans.

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AppReview: Batman Arkham Origins

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Batman Arkham Origins is an awesome Batman Series game. It has come with new fun and adventure.

Additional Information:
Category: Arcade
Publisher: Warner Bros. International Enterprises
Price: Free
Average Rating: 4.3
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Batman Arkham Origins is a great game for Batman lovers. You can play with your Smartphone or Tab. Even a PC version of this game is also available. It is also available for play Station 3 and Xbox 360 game consoles. This great game is published and developed by Warner Bros.
In fact this game comes with a lot of adventures and funs. The Batman Arkham Origins is a little bit similar to Mortal Combat or Tekken. But Batman is Batman. It must have unique feature. At this point Batman Arkham Origins won’t disappoint you. After all you will enjoy this game. PC version of this game is really awesome. It’s somewhat different and you will enjoy A to Z.
You need to fight against the villain and your enemies. You will face deadly assassins and their thugs in Gotham City. By playing you will earn game currency and rewards. You can upgrade your Batman abilities by the currency you earned. Your Batman has to be most dangerous crime fighter in the universe. You will make your Batman most dangerous by upgrading its abilities. You can connect your mobile game to console version. Then you can unlock more exclusive features.
You can upgrade your Bat Suit by collecting Cowls, Belts, Batarangs, Capes and Armor in the city. Another awesome feature is Facebook integration. You can earn reward by connecting with Facebook and inviting your friends.
The control is awesome. You can easily play this game in touch screen. Just tap and swap, you will act like Batman.
PC version is somewhat different but more attractive with super graphical interface and realistic background sounds.
So you can play it both in your PC or Mobile. It’s free for mobile version. So start play it today, if you are a Batman lover.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation.

1. Not properly vetting and supervising your social media managers
Your social media managers are the face of your company online. With social media now driving almost a third of all referral traffic, it’s absolutely critical that those responsible for driving these referrals are up to the task.

While mistakes can’t always be avoided, we’ve seen too many examples of inexperienced, untrained or poorly supervised employees getting free reign of the company’s social media accounts.

2. Not responding appropriately to negative feedback
Negative feedback is going to happen. You can choose to ignore it, fight back or take it in stride. How you respond says a lot about your brand.

Some brands operate under the assumption that they can simply delete negative comments without repercussions. Others believe that ignoring negative or inflammatory comments is the way to go.

Rather than avoiding, why not use these situations as opportunities to shine? Respond thoughtfully and promptly to negative comments, and use them as opportunities to showcase your commitment to customer service.

3. Buying likes or followers
Buying fans or followers is risky business. Some brands still believe that padding their numbers by paying for fictitious fans is a harmless endeavor. But did you know that buying Facebook fans can actually hurt your brand by decreasing your overall reach?

Fake fans will never interact or engage with your page, signaling to Facebook that your content isn’t interesting or valuable to your audience. This leads to an overall algorithmic decrease in your post reach and visibility. You could also find your account being closed, banned or deleted should Facebook find out about your schemes.

It’s far better to focus on attracting real, interested fans who will engage with your posts.

4. Being a one-trick pony
Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide variety of content.

When you get hung up on posting the same types of content again and again, your followers will become less engaged and are more apt to think you simply don’t care about posting engaging content.

5. Promoting your products … constantly
There’s a time and place for promoting your business or products, even on social media. However, too many brands are still using social media as a channel for pushing their marketing message.

Social selling is all about building relationships and trust that will ultimately lead to sales. Don’t abuse the platform by using it as billboard or commercial. The 80/20 principle is a good rule of thumb: post engaging, high-value content 80 percent of the time and promote your products no more than 20 percent of the time. Better yet, think about how you can move your social media fans and followers into your online marketing funnel — then you never have to directly promote on social media.

6. Being inconsistent in use and messaging
Do you have a schedule for when and how often you post? Do you have a consistent voice that you use across all your social media profiles? Do your profile and cover photos convey what are you brand is about? How do you respond to negative feedback or criticism?

The best way to be consistent in your social media marketing is to have a strategy in place. This will include, among other elements, guidance about how and when you’ll use social media:

Guidelines for how to respond to negative comments
A frequently asked questions document that various team members can refer to. This will help ensure consistency in messaging.

7. Offering canned responses
Having a social media plan in place will help you to respond to questions and comments in a consistent manner. But the “cut and paste” method of responding to comments — particularly to criticisms — can lead to some pretty significant backlash.

While having prepared responses in place for commonly asked questions can certainly save you some time, use them with caution. Keep in mind that criticisms, negative feedback and specific questions should generally be met with thoughtful, personalized responses.

8. Spreading yourself too thin
Just because a social networking site exists doesn’t mean you have to use it. Spreading yourself thin by committing to too many networks can mean you’re not using any of them effectively.

Instead of spreading your valuable time and resources between eight sites, consider choosing the top five, three or even two sites that are the best match for your target market. It’s better to fully commit to a regular posting schedule on a few networks than letting many lie dormant.

Final thoughts
Avoiding these mistakes all comes down to ensuring your team is properly trained, using your resources wisely and responding to your fans and followers in a professional manner. When it comes down to it, treating your social media followers the same way you’d treat in-store customers or clients will help you avoid the worst of these mistakes.

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