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Tag: app marketing
Articles tagged app marketing on the AccordHK blog.
Power of Mobile Apps in Modern Business: Why Your Brand Needs One for Marketing and Brand Building
How mobile apps can extend a brand’s reach, personalize marketing, improve customer experience and support sales and loyalty.
Read article →Tech Tent: Controlling coronavirus with apps
It's the first pandemic of the smartphone era - and that means governments have access to new ways of tracking the spread of Covid-19. On this week's Tech Tent, we find out about the apps that are monitoring people with the virus and look at whether they pose a long-term threat to civil liberties. In
Read article →Apple now lets apps send ads in push notifications
Apple will now allow push notifications to be used for advertising, so long as users agree to receive the ads first. As spotted by 9to5Mac, Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or
Read article →This Top-Rated App Can Help You Deal With Stress in the New Year
Stress tends to accumulate around the holiday season but it's not like it simply disappears otherwise. Life is full of stressors, from tight project deadlines to frustrating coworkers to rush hour traffic. Don't just accept the stress, deal with it appropriately by investing in your own mindfulness. Aura is a meditation app that can help
Read article →3 Trends To Look Out For When Promoting Your App
According to survey data from Clutch, roughly 55 percent of businesses owned by millennials have their own mobile app. While many of these apps are meant to supplement an e-commerce store, SaaS, or other business model, for many fledgling companies, the app essentially is the business. Because of this, app promotion has become more important
Read article →Fabric’s new app helps parents with the hard stuff, including wills, life insurance & shared finances
A new app called Fabric aims to make it simpler for parents to plan for their family’s long-term financial well-being. The goal is to offer parents a one-stop-shop that includes the ability to ability for term life insurance from their phone, create a free will in about five minutes, and collaborate with a spouse or
Read article →Apple become China’s largest Western software seller, thanks to booming App Store
Geographic appstore estimates spanning multiple companies and platforms suggest that Apple's App Store, buoyed by growth beyond just games, is the top individual seller by company in China, but not by platform. In a report by AppAnnie, China is suspected to have exceeded the U.S. to become the largest market for the iOS App Store,
Read article →You Can’t Afford Any of These 4 Mobile App Design Mistakes
Mistakes made in the past can come back to haunt you in the present. This fact remains true for mobile app design as well. Designing errors can come back to impact the popularity of your app. They could be the difference between success and failure. Yes, designing errors can destroy your app. In the cut-throat
Read article →Does ‘pay by app’ mean an end to shopping queues?
Contactless payments may be all the rage these days, but you still have tap your smartphone, smartwatch or card on a terminal of some kind.And at busy times, this can mean standing in queues or hanging around for ages waiting for the restaurant bill to arrive.All that could be about to change."Payments are vanishing inside
Read article →Here’s which smartphone apps have the most usage on iOS & Android
Today has shared the monthly report on both smartphone and app marketshare. The data released today reflects the three-month average ending in December of 2015. The report breaks down the top smartphone platforms, manufacturers, and perhaps most interestingly, the most popular apps… Facebook remains the most used app on smartphones, reaching 76.8% of all smartphone
Read article →Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for mobile search visibility. Google’s mobile-friendly algorithm update, released in April 2015, gave a boost in mobile search results to pages with good mobile user experiences. Along those lines, Google has sought to
Read article →People Spent an Insane Amount of Money on Apps This Year
Apple device owners spent more than $20 billion in the App Store in 2015. Apple users broke App Store records by spending more than $1.1 billion on apps and in-app purchases this holiday season. That figure includes money spent during the two week period ending on Jan. 3. New Year’s Day was the biggest day
Read article →Start-ups refocus on mobile web as app-only strategy loses fizz
With apps losing their novelty and e-commerce firms revisiting their mobile web strategies, Google has emerged as the winner retaining its dominance of online ad. Apps as e-commerce companies told anyone who cared to listen, were the future. Many put their money where their mouths were, altogether withdrawing from the mobile web. Now, as apps
Read article →BUSINESSES SQUEEZED BETWEEN APPS AND MOBILE WEB
Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus
Read article →Internet Giants Race to Faster Mobile News Apps
US tech Giants are Turning to the news in Their Competition for Mobile Users, Developing new, Faster Ways to Deliver content, the Benefits for Struggling BUT REMAIN Unclear Media Outlets. Mobile "Drives so much traffic" Because many People Start Their Day reading news on a Phone or Tablet. Several new Apps Hope to Capitalize on
Read article →Apps make life easier, and more fun
It's the marketing slogan that has become a maxim for daily life in the tech age: There's an app for that. Apps – short for application – are downloaded programs that have become a staple of smartphones and tablets, turning what were little more than novel gadgets into photo studios, portable offices, vast libraries and
Read article →People now spend more time using apps than watching TV
Mobile apps are taking over — but, really, are you surprised? A new report from Flurry says people are spending more time in mobile apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. That time in mobile apps is up from 139
Read article →The Importance of User Experience for Mobile Apps
Today, mobile application development technology is evolving at a very shocking pace. However, in a market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project. User experience is becoming an increasingly crucial feature when it comes to the
Read article →36% of Smartphone Owners Use Messaging Apps, Says Research
Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage. Those are among the more popular types of apps that smartphone owners are using, according to a recent study. Specifically, these messaging apps are most popular
Read article →Are marketers underestimating the power of apps?
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with
Read article →How to Spread the Word About Your App
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the
Read article →Top Three Inbound Marketing Strategies for Mobile Apps
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill? Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look
Read article →AppReview: Five Nights at Freddy’s
There are just a few people on the internet by now that has never heard or played Five Nights at Freddy’s. Sure, it is originally a point and click game for PC’s and even consoles, but Five Nights at Freddy’s has gained a lot of attention from being playable in cellphones and tabs too. It
Read article →6 To-Dos before marketing your new mobile apps
Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy
Read article →AppReview: Clash of Clans
Once upon a time in a clearing in a magical forest – these words are very familiar to the millions of players worldwide that are hooked unto the popular mobile game Clash of Clans. This game has been topping the lists of most popular mobile games all over the app stores. For the few people
Read article →13 steps to perfecting your app optimization
When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our
Read article →3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users
Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app: Getting new users it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know
Read article →How To Start A Successful App Business
The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great
Read article →AppReview: Batman Arkham Origins
Batman Arkham Origins is an awesome Batman Series game. It has come with new fun and adventure. Additional Information: Category: Arcade Publisher: Warner Bros. International Enterprises Price: Free Average Rating: 4.3 Batman Arkham Origins is a great game for Batman lovers. You can play with your Smartphone or Tab. Even a PC version of this
Read article →8 Social Media Mistakes That Are Killing Your Brand
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. 1. Not properly vetting and supervising your social media managers Your social media managers are the face of your company online. With social media now driving almost
Read article →3 Strategies for Winning In the Hyper-Competitive Market for Apps
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. The failure rate of
Read article →AppReview: Age Scanner Prank
Special Features: 1. Scanning and Calculating Age 2. Specially Made for Fun Additional Information: Category: Simulation Publisher: Highgic Lab Price: Free There are too many age scanner apps in android. But I’m describing you Age Scanner Prank which is developed and published by Highgic Lab. It’s a very new app which has been released on
Read article →Why Apps for Messaging Are Trending
Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations. “The most popular apps that sustain themselves day after day, month after
Read article →AppReview: Spider-Man Unlimited
Additional Information: Category: Action Publisher: Gameloft Price: Free Specialty: 1. 1st Free Spider-Man Game 2. Play Story Mode With 5 Bosses 3. First Narrative Runner 4. Amazing Art Style 5. Consistence Release Of New Spider Men & Women 6. Super Smooth Graphical Animation Spider-Man Unlimited is the first mobile game which is free Spiderman game.
Read article →AppReview: SketchBook Express
Special Features: 1. Full Screen Work Space 2. Multi-touch Navigation with a 2500% Zoom 3. Import Layer from the gallery on Camera or Device 4. 15 Brushes 5. Flood fill tool with brush 6. Smooth Brush Stroking 7. 4 Draw styles 8. Free transform tool 9. Color Wheel Description: SketchBook Express is an awesome grade
Read article →How Chat Apps Are Becoming As Important As Social Media
A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives. Instagram comes out top in terms of sheer likes — despite
Read article →AppReview: SnapChat
SnapChat is an awesome social mobile application that allows its users instant messaging with highly secured environment which is available on android and iOS. Special Features: Instant Messaging Photo Sharing Video Sharing Video Chatting Fresh Design User Suitable Interface Two Stanford University students, Evan Spiegel and Murphy developed SnapChat. The main attractive feature of snapchat
Read article →AppReview: Civilization Revolution 2
Civilization Revolution 2 Speciality: New Civilization New Leaders New Technology New Units New Wonders And Buildings Awesome 3D Graphics Scenario Challenges The Civilization games are always awesome. Specific classes of gamers are so much addicted to these classical games. Civilization Revolution 2 is one of them that is published and developed by 2K Games Inc.
Read article →AppReview: Asphalt 8
Asphalt 8 Airborne is an awesome arcade racing game. It’s one of the most popular racing game which is available in Android, iOS & Windows Phone. Speciality: 1. Awesome Graphical Interface 2. High Quality Graphics 3. 56 New High Performance Car 4. Realistic Audio Immersion 5. New Wonderful Locations Additional Information: Average Rating: 4.5 Category:
Read article →App Review: Star Cruises
Star Cruises Being in a luxury cruise is just about the best way to spend some high quality vacation days. Of course, in going about securing a reservation or just plainly keeping tabs on a specific cruise, it can get difficult. This is particularly what mobile apps such as the Star Cruises App is invented
Read article →How Even an App with Very Few Downloads Can Build a Successful Business
Developers need to look beyond downloads to build their app businesses. On the outside this sounds like a great idea. A lot of successful app developers have been saying this for a really long time. So what do they really mean by this? How do you build a business without worrying about downloads? 95% of
Read article →Why Are Great Apps Shying Away From Push Messages?
Why Are Great Apps Shying Away From Push Messages? We’ve been trained to smell spam from a mile away. We’ve been subjected to it for so long that we’ve developed a sixth sense that can detect it long before it even arrives in our inbox. But email and push messages are fundamentally different. All it
Read article →AppReview: UC Browser
UC Browser Special Features: Fastest Facebook Browsing Faster Browsing Night Mode Smart Downloader Private Browsing Cloud Sync Custom Themes So many Add-ons Additional Information: Average Rating: 4.7 Category: Tools & Productivity Publisher: UCWeb Inc. UC Browser is a great web browser for faster browsing experience. Many effective features make this browser most user suitable and
Read article →Why Your Business Needs Its Own Mobile App
We would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an
Read article →Is the web dying, killed off by mobile apps?
As more and more apps become multibillion-dollar businesses. it’s tempting to see them as replacing the web, or taking over from it. This helps explain the periodic outbreak of articles about how “the web is dying”. But the truth is that, as is often the case when someone says a certain kind of behavior is
Read article →AppReview: GPS Thermometer
GPS Thermometer Features: Most accurate temperature Very Fast location identification as well as temperature display Easy and nice user interface Analogue and digital display Humidity in digital display mode Display in Celsius and Fahrenheit “GPS Thermometer” is popular among the smartphone users. GPS Thermometer is such an app which gives you accurate information of temperature
Read article →Warren Buffett Teach You How to Turn $40 Into $10 Million
Warren Buffett has a simple solution that could help people turn $40 into $10 million. Warren Buffett spoke about one of favorite companies, Coca-Cola, and how to be patient reinvestment, someone who bought just $40 worth of the company's stock when it went public in 1919 would now have more than $5 million. The power
Read article →AppReview: HK Immigration Department
HK Immigration Department Hong Kong Immigration Department developed Features: Land Boundary Control Points Waiting Time Enquiry Contact Address Electronic Service Information Hotline This is a great app of HK Immigration Department. By this app the user can get all the services of HK Immigration Department very easily. This app included some features for the user
Read article →AppReview: The Sims
The Sims Requirements: Good Internet Connections Updated OS for Smooth Performance. 1 GB or Higher Ram for better performance. iOS, Android and Windows Phone 8. Review: The Sims FreePlay has a lots of fun and adventures. The Sims Freeplay was released worldwide on 15 December, 2011 for iOS, 15 February, 2012 for Android and 14 September,
Read article →AppReview: MyTv
What exactly is Mytv mobile app? Mytv mobile app can be operated in mobile devices like smartphones and tablet. The mobile app is a diminutive individual software unit with restricted functions. It often serves to give users with analogous services to those accessing on Personal Computers. Mytv mobile app is not an integrated software system
Read article →Time Spent In Apps Up 21% Over Last Year
While there may be an upper limit as to how many apps people interact with over the course of a month, new data shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social
Read article →AppReview: WeChat
WeChat is not only popular for messaging, but also for Voice call and video call. Wonderful features and user suitable condition are the main secret of it’s popularity. Features: Easy registration with mobile number Instant text and multimedia messaging Many features such as free high quality voice and video calling Available for all popular
Read article →AppReview: Yoga Trainer
Features: Instructional Graphics Alarm facility Best Youtube Videos For Yoga Rules and Benefits of yoga Usable for both men and women Nearby Yoga Centers or trainer for help Review: Yoga Trainer app is developed by Mango Technologies Pvt. Ltd. It brings very easy and simple explanation of Asana’s established by Saint Patanjali. This app is user suitable
Read article →AppReview: Tom Tom App
Driving the car without knowing the destination has always been the challenge for driver. You got to do with an extensive travelling job, but sometimes fall in absolute disarray to make the way to your desired address on time in this fast changing metropolis? Hold your breath, in Hong Kong, you may not know that
Read article →AppReview: Disney Tsum Tsum
Disney Tsum Tsum is a popular plush toy line which has quickly become a mobile app in Japan. It’s a fast puzzle game which keeps the players on their toes. Tsum Tsum is engineered very carefully but it is easy to enjoy the game. Tsum Tsum resembles Bejeweled with the exception that instead of coordinating
Read article →How News Apps Could Be Amazing In The Future
Smartphone is seven years old and yet, when it comes to designing mobile applications, but still barely scratching the surface. And we should see how technology unleash great potential. Mobile app has simple goals: Capture and keep the reader attention, and repeat the process. Pretty straightforward. But not that simple in the real world. Distraction
Read article →F&B takes bite at mobile apps market
Food and beverage chains PastaMania and Pizza Hut tap growing mobile-savvy consumer base, launching apps that allow customers to make home delivery orders via their smartphones. Efforts will stretch customer reach and generate new revenue, say company execs. To better leverage and engage with the growing community of mobile-savvy consumers, food and beverage (F&B) companies
Read article →App Review : Open Rice
A 2013 review of OpenRice’s restaurant discovery, user reviews, location search and advertising features as described at the time.
Read article →Why your company need a mobile app
The surviving post is an infographic about mobile app usability, business enrollment, workplace use, custom branding and offline data access.
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