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Why Your Company Should Create a Business App

A 2013 overview of six ways a business app can support customers and staff.

Historical article. Product claims, platform details, and timing advice in this article have not been verified for today.

Hands holding a blank-screen phone and pen beside a laptop
Photo: Pexels

In brief

A business app can support sales, engagement, registration, branding, customer service and everyday work; the original statistics are historical.

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– IT drives Sales

* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers

– Increase Customer Engagement

* Keeping your audience engaged has never been easier by the Push notification message

– Instant Enrollment

* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code.

– Custom Branding

* Can be a huge differentiator, especially if you’re in a non-digital field.

– Quicker Customer Support

* Real time communication and data availability can assist experts in providing quick support

– Work the way you live

* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work.

Frequently asked questions

How can a business app encourage customer engagement?

The article gives push notifications as a way to keep customers engaged.

How can users register for a business app?

The article describes registration by scanning a barcode or QR code as a simple and fast enrolment method.

Does the article’s 55% mobile retail figure describe today’s market?

No. The body explicitly identifies it as a historical statistic from the 2013 article, alongside the 45% computer figure.

How can an app support customer service?

Real-time communication and available data can help specialists provide faster support.

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