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Mobile app development
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Apple now lets apps send ads in push notifications

Apple will now allow push notifications to be used for advertising, so long as users agree to receive the ads first. As spotted by 9to5Mac, Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or

8 min read
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App Development

3 Trends To Look Out For When Promoting Your App

According to survey data from Clutch, roughly 55 percent of businesses owned by millennials have their own mobile app. While many of these apps are meant to supplement an e-commerce store, SaaS, or other business model, for many fledgling companies, the app essentially is the business. Because of this, app promotion has become more important

13 min read
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App DevelopmentApp Promotion

Does ‘pay by app’ mean an end to shopping queues?

Contactless payments may be all the rage these days, but you still have tap your smartphone, smartwatch or card on a terminal of some kind.And at busy times, this can mean standing in queues or hanging around for ages waiting for the restaurant bill to arrive.All that could be about to change."Payments are vanishing inside

12 min read
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App DevelopmentApp Promotion

Start-ups refocus on mobile web as app-only strategy loses fizz

With apps losing their novelty and e-commerce firms revisiting their mobile web strategies, Google has emerged as the winner retaining its dominance of online ad. Apps as e-commerce companies told anyone who cared to listen, were the future. Many put their money where their mouths were, altogether withdrawing from the mobile web. Now, as apps

13 min read
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App DevelopmentApp Promotion

BUSINESSES SQUEEZED BETWEEN APPS AND MOBILE WEB

Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus

6 min read
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App DevelopmentApp Promotion

Internet Giants Race to Faster Mobile News Apps

US tech Giants are Turning to the news in Their Competition for Mobile Users, Developing new, Faster Ways to Deliver content, the Benefits for Struggling BUT REMAIN Unclear Media Outlets. Mobile "Drives so much traffic" Because many People Start Their Day reading news on a Phone or Tablet. Several new Apps Hope to Capitalize on

11 min read