The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis. While building a successful mobile startup is hard, there are these four types that
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. The failure rate of
Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations. “The most popular apps that sustain themselves day after day, month after
A number of top pundits are predicting that messaging apps will become ‘the new social media’ in 2015, and here’s some evidence to support that theory from Line, the chat app from Japan with over 500 million registered users and 170 million monthly actives. Instagram comes out top in terms of sheer likes — despite
Developers need to look beyond downloads to build their app businesses. On the outside this sounds like a great idea. A lot of successful app developers have been saying this for a really long time. So what do they really mean by this? How do you build a business without worrying about downloads? 95% of
Why Are Great Apps Shying Away From Push Messages? We’ve been trained to smell spam from a mile away. We’ve been subjected to it for so long that we’ve developed a sixth sense that can detect it long before it even arrives in our inbox. But email and push messages are fundamentally different. All it
We would like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an
As more and more apps become multibillion-dollar businesses. it’s tempting to see them as replacing the web, or taking over from it. This helps explain the periodic outbreak of articles about how “the web is dying”. But the truth is that, as is often the case when someone says a certain kind of behavior is