Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy
When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our
Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app: Getting new users it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know
The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. 1. Not properly vetting and supervising your social media managers Your social media managers are the face of your company online. With social media now driving almost
The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis. While building a successful mobile startup is hard, there are these four types that
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. The failure rate of
Some publishers, game makers and e-commerce companies are using the apps as a new distribution and moneymaking platform. Developers have been expanding the uses of the apps, making new functions possible. And investors, seeing huge potential, have driven the apps to ever-higher valuations. “The most popular apps that sustain themselves day after day, month after