Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus
US tech Giants are Turning to the news in Their Competition for Mobile Users, Developing new, Faster Ways to Deliver content, the Benefits for Struggling BUT REMAIN Unclear Media Outlets. Mobile "Drives so much traffic" Because many People Start Their Day reading news on a Phone or Tablet. Several new Apps Hope to Capitalize on
It's the marketing slogan that has become a maxim for daily life in the tech age: There's an app for that. Apps – short for application – are downloaded programs that have become a staple of smartphones and tablets, turning what were little more than novel gadgets into photo studios, portable offices, vast libraries and
Mobile apps are taking over — but, really, are you surprised? A new report from Flurry says people are spending more time in mobile apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. That time in mobile apps is up from 139
Today, mobile application development technology is evolving at a very shocking pace. However, in a market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project. User experience is becoming an increasingly crucial feature when it comes to the
Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage. Those are among the more popular types of apps that smartphone owners are using, according to a recent study. Specifically, these messaging apps are most popular
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the