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Yo App:你今天“YO”了嗎?

一個無無聊聊的手機應用程式“Yo”,居然神奇地迅速走紅?!一個月,Yo 就積累了 2 萬用戶。

Yo是一個簡單到不能再簡單的App,它只有一個功能:只能用來發「Yo」,讓別人知道「我要找你」或是「我想你了」。

Yo很蠢,但它不失為一個成功的App。它甚至吸引了120萬美元的投資!而這身價百萬的手機App居然只用了8小時便誕生,可見短時間也能造出好Apps呢。

這個App簡直就是Apps Market的奇葩,它用自身告訴我們:一個成功的手機應用可以是十分簡單的,不需複雜的功能,簡單、便利,切合需求即可。

最後,如果Yo 能讓使用者使用自己的聲音發出「Yo」,一定會令使用者瘋狂吧!

更多關於 Yo的誕生:http://www.hksilicon.com/kb/articles/511467/Yo

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IFANCL App誕生

FANCL有了自家的手機應用程式了!會員購物時無需攜帶會員卡,並能掌握個人購物記錄,有助理財。iFANCL App為會員帶來了便利的購物體驗,相信這個App將為FANCL帶來更多的新會員

iFANCL詳情:http://www.fancl-hk.com/landing/iFANCL_launch_201306.asp?Type=memberzone

 

Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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市場新聞: 萬科夥百度 展跨界合作

「互聯網思維」近來被眾多傳統企業管理層頻頻提及,內地最大房企萬科邁出第一步,於百度展開跨界合作。

萬科宣布,與百度結為戰略合作夥伴,未來萬科旗下的社區商業、生活廣場、購物中心等將嘗試引入百度的LBSLocation Based Service,位置本位服務)技術服務。

萬科指,與百度合作引入該服務後,未來將在萬科城市配套服務的平台上,應用大數據分析用戶的消費行為,提升顧客體驗。

萬科曾用一年時間學習互聯網思維,總裁郁亮昨親率管理層拜訪阿里巴巴、騰訊、小米等互聯網企業。

郁亮曾直呼,在互聯網時代,「天要變了」。他認為,傳統企業若不適應變化,就要被淘汰。談及互聯網企業取經的心得,他曾說:「傳統企業對客戶還不夠好……萬科要對客戶更好」。

詳細資料請參考:香港, 經濟日報 2014-06-06

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展覽會與iBeacon 室內導航技術

台北一年一度的國際電腦展下星期開幕,今年 Computex Taipei 的專屬 app採用了iBeacon室內定位技術,舉行富有趣味的尋寶遊戲,它增加參觀者的樂趣之餘,還能方便人們找到自己感興趣的攤位,路痴也不拍迷路啦!

如果香港書展2014也仿效  Computex Taipei 2014,推出一個附帶室內導航的手機app,相信也能方便一眾書蟲呢!

 

原文:http://chinese.engadget.com/2014/05/30/computex-2014-app-ibeacon-support

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App Review : SodaCard App

One of the hottest new apps on the Hong Kong market is the SodaCard app. SodaCard is a rewards company that works with different restaurants and establishments around Hong Kong that provides rewards to customers based on their visits to each place. All Soda cards and the app are complimentary and are designed to be used at affiliated establishments to provide loyalty rewards. The customer receives points per check in with the app which provides location based services for checking in. The rewards are different at each establishment and being able to cash out the rewards is different as well.

For instance, if the customers have checked in and received a certain amount of points, there are different rewards with each establishment and a different reward system. Notably, it is easy to understand that with the more points collected the bigger the reward. For instance, Hokkaido Dairy Farm, whom is a restaurant member of the SodaCard App, offers milk teas, lunch sets and snacks as their rewards. It is to be noted that the SodaCard app only requires customers to check in at the establishments and does not require purchases.

The SodaCard app has checkin points available near a point of sale where the customers are encouraged to take a physical card or use their phone app to take a picture. Both foreign and local establishments have decided to get this app and help contribute to their business as well as the entire Hong Kong F&B market. The Soda app has been developed to drive brand loyalty and awareness in the region and it seems to be a success so far.

The SodaCard team created a sleek and sexy Soda app that keeps the customer engaged and visually pleased. The app is easy to access and streamlined so there is no questioning when it comes navigation. The app is delivered in Chinese or English and the app design is flawless in either language.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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美容業如何利用手機應用作市場推廣

今時今日,智能手機已是生活中不可或缺的一部份,手機應用程式更是五花八門。各行各業亦要把握商機,抓緊流動熱潮!尤其美容業這大行業,競爭者不少,一個自家品牌的應用便能起決定性的作用。

對於美容業來說,用作購物的手機應用程式一點也不陌生。但除了購物的時候外, 消費者會使用該應用程式嗎?答案當然是不會。所以,單靠購物手機應用是不夠的,你需要一個有趣又實用的應用程式,讓消費者記得你的品牌。

巴黎歐萊雅 (L’Oréal Paris) 曾推出一個名為“Color Genius – L’Oréal Paris“的應用,幫消費者配搭最適合她們裝扮的指甲油顏色。這是一個非常有效的市場策略,人們在使用此應用同時,亦記住了”L’Oréal Paris“。

除了配搭指甲油顏色的應用外,還可以是化妝教學、化妝效果預覽等功能的應用,一方面以實用吸引使用者,一方面能推廣自家的產品,達到以手機應用作市場推廣的目標。

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App Review : My Observatory – The Hong Kong Observatory App

MyObservatory App is one of the most well known and widely used apps in the Hong Kong Market today. The app provides timely weather information about what is going on Hong Kong. This hong kong based app sends through push notifications every time the government issues a different weather warning that might affect the outcome of your personal day.

The app was developed in Hong Kong by the government and was designed according to the layout of the current website. Although the design is a little outdated and not focused on ultimate user experience but it is functional and works on a multi-platforms and all different forms of phones. As design isn’t the main part of the HKO experience, the Hong Kong app has been made to deliver information timely and accurately.

The Hong Kong Observatory whom sends push through notifications is one of the most influential Hong Kong apps as the information it delivers is timely and important. The Hong Kong app design was made for more practical purposes as it was designed to be sent to an English and Chinese audience.

There is a big difference when it comes to design for the Chinese and English crowd. The Hong Kong app crowd seems to favor a more flashy and busy design for their audiences while the English speaking crowd seems to favor a simpler design. The Hong Kong app development seems to offer different designs for different languages which makes the app world a bit more interesting. How do the app development teams define what design for what language? It depends on the team and the market for the app. When it comes to government apps the easier translatable the better.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : Open Rice

Open Rice is one of Hong Kong’s most revered apps that reviews restaurants and recommends everything food related in this ever moving city. Online, people are invited to review restaurants with their own personalized username and then review the restaurants with detailed reviews rating them with smiley faces that range from delicious to vomit worthy. The website and app is highly popular among the local Cantonese people and foreign expats alike. As Hong Kong isn’t as spread out as most cities, it’s easy to navigate the search fields of: location, restaurant type, budget and ratings.

As most large cities have a wealth of food bloggers, although peppered in Hong Kong, there are not many of note. There are more popular food and travel Instagrammers than famous bloggers. In that absence, that’s where the beauty of OpenRice App arrives. On the app, one can follow certain food reviewers that use OpenRice to double as their blog. The HK app development team probably was planning their design around the fact that many people would be using this app almost like a food blog. Reviewers can rant and rave about restaurants with tens of thousands of readers, who can act as their following. In the world of Mom & Pop restaurants, which is famously Hong Kong, this can make or break the business. OpenRice also allows submitters to even add their own restaurant if they haven’t found it yet to review!

Another bonus of the OpenRice app is that it has location based search terms. So if opened while walking in Central, the app will tell you the nearest available places based on your search criteria. While Hong Kong isn’t a large place, this app makes it extremely handy to find somewhere to eat. The app developer must have taken into consideration the popularity of the website, which shines UX.

Open Rice is also famous for advertising and marketing schemes when it comes to businesses working with the Hong Kong app and website. Available to the advertising teams are front page marketing, pop up ads when opening the app and downloadable coupons and vouchers for customers to use at certain restaurants. With the days of Groupon, who offers dirt cheap deals and cuts the business financially, OpenRice can help improve important reviews that can influence business while still increasing sales with restaurant coupons.

OpenRice, both the website and app, have become highly influential players in the Hong Kong F&B marketplace. The ease of which to navigate the app in both Chinese and English leaves many customers without wanting more as all food locations can be included. Unparalleled in this thriving city, OpenRice app brings the ease of finding a place to eat based on budget, reviews and location. The app development team was able to create a beautifully designed app that functions as well. By being able to find any restaurant within walking distance and using location based services, OpenRice allows personal insight into the Hong Kong app market.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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