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App 7大成功要点

每天都有应用程式(App)出现,但要成功吸引注意却是一门学问。跟据美国Quantcast研究,每100万个iOS或Google Play内的App中,只有1,000个应用程式的用家能超过5万。而近日却有人网上分享App 7大成功要点。
1. 实用简单为主
开发商要留意App功能是否实用、简单。介面是否简洁、清楚。并能针对性地解决用家所重视的问题。
2. 「假门」探真相
若想接触到实际用家,可采用「假门计(Fake Doors)」或以「低价抢先享受」等宣传。透过分析页面浏览量、比例,了解市场走势及去向等。
3. 免费吸引下载
付费APP足以打消下载意欲。免费App增加吸引度,吸引他们下载程式,了解程式内容。
4. 广告透明
过多广告及有强迫性质等功能,容易减低用家兴趣。尽量令广告透明化,如利用使用介面下的空间,不影响用户使用过程。
5. 介绍简洁有力
要吸引用家在众多App中留意你的程式,介绍和截图必须简洁有力地说明优点。介绍需提到如何切合用家需要,而截图要以实例具体说明用处。
6. 高传播性有助吸客
如App具有朋友参与功能,每个用家都能开拓自己的社交网络,App 能接触到的市场就愈大。再者,App的功能亦可连接到社交网站,加强传播力。
7. 更新过密
有数据显示,每次要求用家更新,用家人数一定下跌。如在推出APP后想改进功能,应尽量控制短时间内避免更新。

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手机App在饮食业的应用

美国的iFoodie是饮食业手机App应用的经典例子。

Shashank Bhatia 与 TechAhead合作,创造了一个非常简单的移动应用“iFoodie”。iFoodie能为餐厅製作电子餐单,并让客人透过它来点菜,请求侍应协助,结账等。

客人只需要使用iFoodie扫描餐厅内的QR码,餐厅的菜单便会自动下载到用户的手机上。iFoodie程序更能通用于任何协作餐厅,不用用户下载每家餐厅的手机应用,十分便利。

iFoodie利用了云端技术,可减少应用程序的等待时间,提高顾客的满意度,甚至能让顾客拥有个性化的电子餐单。

该应用程序使点单程序更方便有趣,餐厅也不需要额外投资任何硬件。只需QR码和客人的手机,便能为客人提供不一样的用餐感受。更甚者,能为餐厅节省人力资源。

iFoodie所提供的服务全都是最基本:点餐、找侍应帮忙、结账。但是却提供了不一样的用餐体验。比起传统,iFoodie让客人「自力更新」。

在香港,在繁忙时间用餐,我们总是要等很久才能开始点餐。宝贵的吃饭时间浪费了在「等待点餐」上,加上肚子已经很饿,迟迟未有饭吃,让人不耐烦之馀,也影响对餐厅观感。

iFoodie这类app十分适合香港繁忙的生活节奏,自动化的用餐程序能为香港人节省不少时间呢!而且香港智能手机非常普及,人人一机在手,要引入这类App也不是难事。

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美容业如何利用手机应用作市场推广

今时今日,智能手机已是生活中不可或缺的一部份,手机应用程式更是五花八门。各行各业亦要把握商机,抓紧流动热潮!尤其美容业这大行业,竞争者不少,一个自家品牌的应用便能起决定性的作用。

对于美容业来说,用作购物的手机应用程式一点也不陌生。但除了购物的时候外, 消费者会使用该应用程式吗?答案当然是不会。所以,单靠购物手机应用是不够的,你需要一个有趣又实用的应用程式,让消费者记得你的品牌。

巴黎欧莱雅(L’Oréal Paris) 曾推出一个名为“Color Genius – L’Oréal Paris“的应用,帮消费者配搭最适合她们装扮的指甲油颜色。这是一个非常有效的市场策略,人们在使用此应用同时,亦记住了”L’Oréal Paris“。

除了配搭指甲油颜色的应用外,还可以是化妆教学、化妆效果预览等功能的应用,一方面以实用吸引使用者,一方面能推广自家的产品,达到以手机应用作市场推广的目标。

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App Review : My Observatory – The Hong Kong Observatory App

MyObservatory App is one of the most well known and widely used apps in the Hong Kong Market today. The app provides timely weather information about what is going on Hong Kong. This hong kong based app sends through push notifications every time the government issues a different weather warning that might affect the outcome of your personal day.

The app was developed in Hong Kong by the government and was designed according to the layout of the current website. Although the design is a little outdated and not focused on ultimate user experience but it is functional and works on a multi-platforms and all different forms of phones. As design isn’t the main part of the HKO experience, the Hong Kong app has been made to deliver information timely and accurately.

The Hong Kong Observatory whom sends push through notifications is one of the most influential Hong Kong apps as the information it delivers is timely and important. The Hong Kong app design was made for more practical purposes as it was designed to be sent to an English and Chinese audience.

There is a big difference when it comes to design for the Chinese and English crowd. The Hong Kong app crowd seems to favor a more flashy and busy design for their audiences while the English speaking crowd seems to favor a simpler design. The Hong Kong app development seems to offer different designs for different languages which makes the app world a bit more interesting. How do the app development teams define what design for what language? It depends on the team and the market for the app. When it comes to government apps the easier translatable the better.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : Open Rice

Open Rice is one of Hong Kong’s most revered apps that reviews restaurants and recommends everything food related in this ever moving city. Online, people are invited to review restaurants with their own personalized username and then review the restaurants with detailed reviews rating them with smiley faces that range from delicious to vomit worthy. The website and app is highly popular among the local Cantonese people and foreign expats alike. As Hong Kong isn’t as spread out as most cities, it’s easy to navigate the search fields of: location, restaurant type, budget and ratings.

As most large cities have a wealth of food bloggers, although peppered in Hong Kong, there are not many of note. There are more popular food and travel Instagrammers than famous bloggers. In that absence, that’s where the beauty of OpenRice App arrives. On the app, one can follow certain food reviewers that use OpenRice to double as their blog. The HK app development team probably was planning their design around the fact that many people would be using this app almost like a food blog. Reviewers can rant and rave about restaurants with tens of thousands of readers, who can act as their following. In the world of Mom & Pop restaurants, which is famously Hong Kong, this can make or break the business. OpenRice also allows submitters to even add their own restaurant if they haven’t found it yet to review!

Another bonus of the OpenRice app is that it has location based search terms. So if opened while walking in Central, the app will tell you the nearest available places based on your search criteria. While Hong Kong isn’t a large place, this app makes it extremely handy to find somewhere to eat. The app developer must have taken into consideration the popularity of the website, which shines UX.

Open Rice is also famous for advertising and marketing schemes when it comes to businesses working with the Hong Kong app and website. Available to the advertising teams are front page marketing, pop up ads when opening the app and downloadable coupons and vouchers for customers to use at certain restaurants. With the days of Groupon, who offers dirt cheap deals and cuts the business financially, OpenRice can help improve important reviews that can influence business while still increasing sales with restaurant coupons.

OpenRice, both the website and app, have become highly influential players in the Hong Kong F&B marketplace. The ease of which to navigate the app in both Chinese and English leaves many customers without wanting more as all food locations can be included. Unparalleled in this thriving city, OpenRice app brings the ease of finding a place to eat based on budget, reviews and location. The app development team was able to create a beautifully designed app that functions as well. By being able to find any restaurant within walking distance and using location based services, OpenRice allows personal insight into the Hong Kong app market.

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app.

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App Review : The Entertainer

The Entertainer app is a new luxury app available around Asia and the Middle East. The app provides discounts and deals based on location and where you are looking for deals. In the land of hk apps development, The Entertainer is a timely addition with low cost discount companies like Groupon coming along. Although with The Entertainer, their rival may be Twangoo online, but we have yet to see them do any HK app development.

Within the Hong Kong community, it is widely known that luxury is a must in Hong Kong. When it comes to luxury brands and the local culture, everyone is always hunting for a deal. The Entertainer app provides deals on location bases, so when you are walking around a certain area or city, you are provided with all the deals for that area. Unlike Groupon, which is free, The Entertainer proves its luxury status by only taking customers who buy the physical book or the app. The price varies depending on what package you buy but starts at around $150 HKD or above.

The app developer who created The Entertainer app made sure to keep it light and adaptable to location, as it clearly updates every time you move location. If using the map while transporting across Hong Kong you can see the updates as you move. It’s a great distribution asset when thinking of HK app development. As the app trends become different, it’s important for developers to focus on new and improved aspects when it comes to customers viewing experiences. There are a lot of apps that may be useful but from a UX standpoint don’t hold up. Well planned and developed UX is crucial in app design, especially in Hong Kong where there are a plentiful amount of app developers around. A team that can specialize with a unique product and well designed UX, will be a winning team.

Another luxury of The Entertainer is that it is not only Hong Kong specific, the development team took into account the frequency of travel in Hong Kong. People here as among other large Asian cities, travel with ease and would definitely like the ability to reap benefits from the most frequented destinations such as : Dubai, Singapore, Johannesburg and London. One of the best deals, especially for travelers, is that The Entertainer offers 2 for 1 nights stay when it comes to hotels around the world. Obviously, prices and dates may vary but when thinking of traveling and using a discount app while still maintaining a sense of luxury, The Entertainer goes above and beyond

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Disclaimer: The content of the above mobile app review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpred or relied upon as any form of recommendations. We does not endorse or accredit the mobile app. We make no representations or warranties with respect to the app for the company owned the app and the app developer developed the app. 

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Why Your Company Should Create a Business App

– IT drives Sales

* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers

– Increase Customer Engagement

* Keeping your audience engaged has never been easier by the Push notification message

– Instant Enrollment

* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code.

– Custom Branding

* Can be a huge differentiator, especially if you’re in a non-digital field.

– Quicker Customer Support

* Real time communication and data availability can assist experts in providing quick support

– Work the way you live

* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work.

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