Apple device owners spent more than $20 billion in the App Store in 2015. Apple users broke App Store records by spending more than $1.1 billion on apps and in-app purchases this holiday season. That figure includes money spent during the two week period ending on Jan. 3. New Year’s Day was the biggest day
With apps losing their novelty and e-commerce firms revisiting their mobile web strategies, Google has emerged as the winner retaining its dominance of online ad. Apps as e-commerce companies told anyone who cared to listen, were the future. Many put their money where their mouths were, altogether withdrawing from the mobile web. Now, as apps
Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus