App DevelopmentApp Promotion
Start-ups refocus on mobile web as app-only strategy loses fizz
With apps losing their novelty and e-commerce firms revisiting their mobile web strategies, Google has emerged as the winner retaining its dominance of online ad. Apps as e-commerce companies told anyone who cared to listen, were the future. Many put their money where their mouths were, altogether withdrawing from the mobile web. Now, as apps
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